The B2B Engagement

About The B2B Engagement

Welcome to "The B2B Engagement" - recognized by the AIVA with a Communicator Award of Excellence for B2B podcast series and by Inc. as a top podcast with strategic insights for CEOs. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, Life Science, and Industrial industry experts and thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and better serving customers across generations.

Publisher

Kaon Interactive

Category

business

Language

en

Explicit

No

First episode

16 May 2023

Latest episode

17 Sept 2026

Latest episodes

31 episodes in the feed.

1. 

   17 Sept 2026

   The Customer-Led Shift: When Marketing Drives Revenue (Omnicell)

   In complex B2B markets, growth requires more than great products. It requires understanding what customers need, aligning the organization around those needs, and helping sales translate that insight into value buyers understand. In this episode, Stella Prefach, CMO at Omnicell, joins Gavin Finn to discuss her approach to transforming marketing from an internally focused function into a customer-driven growth engine, bringing marketing, sales, product, and engineering together to uncover customer needs, identify new opportunities, and create more relevant buyer experiences. Drawing on her experience across both B2C and B2B marketing, Stella shares how she is challenging organizational complacency, bringing the voice of the customer deeper into decision-making, and repositioning marketing as a strategic partner to the business. In this episode, we'll explore: Moving from product-led to customer-led marketing: Shifting focus from what the company sells to the problems customers need to solve. Breaking through organizational complacency: Challenging established thinking to uncover new markets and growth opportunities. Turning customer insight into action: Using customer, sales, and win/loss insights to shape strategy and create more relevant buyer experiences. Aligning marketing, sales, product, and engineering: Breaking down silos to create shared customer understanding and stronger go-to-market execution. Transforming marketing into a growth driver: Engaging complex buying committees, enabling sales, and making marketing accountable for customer engagement and business outcomes. Discover how Kaon helps B2B companies spark meaningful change through compelling experiences: kaon.com

2. 

   16 Jul 2026

   Why Buyer Enablement is the New Sales Enablement in the AI Era (Solidigm)

   How is AI reshaping B2B storytelling as attention spans shrink and buyers turn to AI instead of search? Join Scott Shadley, Director of Storage Planning and Pathfinding at Solidigm, for a candid discussion on how generative AI is forcing B2B storytelling to evolve — and why static PDFs and "speeds and feeds" no longer cut it. In this episode, we'll explore: How Scott's engineering background and MBA combine to shape empathetic, technically credible engagements across engineers, procurement, sales, and executives. Why AI outputs can be confidently wrong, and what that means for marketers who need to understand how LLMs actually work. The shift from static content to interactive, customer-driven experiences. Using storage as a commoditized category to illustrate solution- and use-case storytelling. New metrics that matter: power, efficiency, and trust-building education over old-school specs. With deep experience translating complex technical stories for diverse audiences, Scott shares why teams should try new approaches, "fail fast," and abandon outdated funnels. Discover how Kaon helps B2B companies spark meaningful change through compelling experiences: kaon.com

3. 

   31 Mar 2026

   AI’s Wake-Up Call: Exposing Your Broken GTM (HPE)

   How is AI moving beyond the buzzword to truly reshape how enterprises sell, buy, and build competitive advantage? Join Dale Brown, Global Head of AI Solutions Sales at HPE, and Gavin Finn for a candid discussion on how AI is transforming enterprise sales, breaking down silos between marketing and sales, and redefining what “value” means in the modern buyer journey. In this episode, we’ll explore: How AI is redefining buyer motion and the future of enterprise sales. What separates hype from real impact in today’s AI investments. How to align marketing and sales through AI-driven value storytelling. The disappearance of SDRs and what that means for the next-gen sellers. Making AI work for you. Creating precision, context, and connection at scale. With decades of experience spanning big tech and startups, Dale shares a front-row view into how organizations are using AI not just to drive productivity, but to build repeatable, predictable revenue outcomes—and where most are still falling short. Discover how Kaon helps B2B companies spark meaningful change through compelling experiences: ⁠kaon.com⁠ (kaon.com)

Who has been a guest on The B2B Engagement

Names identified in recent episode analyses. Showing up to five guests.

• Doug Hamilton
• Johannes Habel
• Jan Hegewald

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.2 / 5

5 ratings

Spotify

4.4 / 5

8 ratings

Podcast Authority Score: 29 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

28

Social presence

0

YouTube

0

Engagement

75