The B2B Experience helps digital leaders deliver meaningful change by sharing real stories from those pioneering B2B transformation.
From Biglight, Europe’s leading independent experience design agency - helping B2B organisations turn commercial ambition into measurable growth.
https://biglight.co.uk/theb2bexperience
In this episode, Ev Garde, Head of Marketing at Hilti GB, explains how the business creates value beyond the product by combining tools, software and services to solve customer problems.
He shares practical B2B customer experience insights on turning customer feedback into innovation, building trust through direct relationships, and designing solutions around outcomes rather than products. The conversation explores B2B digital transformation strategies, from subscription services and IoT-enabled asset management to using AI for operational efficiency and reducing admin for customer-facing teams.
Tune in for a practical discussion on customer-led innovation, service-driven growth and scaling digital transformation in B2B.
https://biglight.co.uk/theb2bexperience
1 Sept 2026
Leading change through curiosity and action.
Jorge Vacca has spent more than two decades leading digital commerce, transformation and growth across global markets. Drawing on experience spanning DHL, Philips and Kimberly-Clark, he shares practical lessons from real-world digital transformation stories, from launching ecommerce platforms to driving large-scale organisational change.
In this episode, Jorge explores what makes B2B digital transformation strategies succeed, why execution matters more than endless planning, and how leaders can overcome resistance to digital transformation. He discusses the role of trust in B2B customer journeys, the importance of sales alignment, and why pilots are often the fastest route to proving value and gaining buy-in.
The conversation also covers digital transformation ROI challenges, sales resistance to ecommerce, AI readiness in organisations, and the realities of scaling digital transformation in B2B. Packed with practical examples, this episode offers valuable B2B customer experience insights for leaders looking to turn strategy into measurable commercial results.
https://biglight.co.uk/theb2bexperience
8 Jul 2026
Applying retail discipline to B2B growth.
Laura Sabatini has built her career at the intersection of data, customer behaviour and commercial performance. Now leading a £500m+ ecommerce and marketing function at LKQ Euro Car Parts, she’s applying retail discipline to B2B digital transformation strategies inside a complex environment where speed, trust and scale all matter.
In this episode, Laura explores how B2C expectations are reshaping B2B and what B2B customers expect today, from simpler journeys to more seamless digital experiences. She shares practical B2B customer experience insights and explains how analytical thinking and customer understanding can unlock growth, even in the face of customer journey complexity and legacy systems.
The conversation goes beyond theory, tackling the realities behind digital transformation ROI challenges and exploring why transformation programmes fail in practice.
Tune in for a grounded look at transformation in action, with real examples and clear thinking on how to simplify, scale and bring the organisation with you.
https://biglight.co.uk/theb2bexperience
Who has been a guest on The B2B Experience
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Tim MacIvor
Ed Soo Hoo
Adam Collett
MQ Qureshi
Steve Bloodworth
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2 ratings
Podcast Authority Score: 5 / 100
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