Real, unfiltered conversations with the people shaping the future of Go-To-Market.
We dive into the strategies, challenges, and wins that GTM leaders are navigating right now. No fluff, no recycled playbooks—just actionable insights from the frontlines of B2B growth.
Whether it's scaling revenue, refining your ICP, leveraging AI in sales, or optimizing the customer journey, Edge of Growth equips you with the tools and perspectives to drive real results
Gabe Lullo (CEO of Alleyoop) joins Edge of Growth to expose what’s really broken in outbound. His firm makes 11M outbound calls every year. If anyone can talk about what works in 2025, it’s him.
We covered:
→ Why SDR teams fail
→ How to fix bad first impressions
→ Why LinkedIn voice and video DMs are outperforming automation
→ The recipe behind effective outbound: People, Process, Tech
→ What not to do when you’re scaling your GTM strategy
Don’t forget to:
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5 Nov 2025TRANSCRIPT
How to Actually Win with Agentic Tools
AI keeps getting sold as the silver bullet.
But when it comes to real go-to-market workflows? Most teams are still stuck in fantasy mode.
On the next episode of the Edge of Growth, Hannah is joined by Tyler Phillips, Director of Product at Apollo.io, one of the fastest-growing outbound platforms in the world.
Tyler’s background is grounded in both founder struggle and product excellence.He previously built an AI startup that failed after joining YC, led PLG product development at LinkedIn Sales Navigator and Zendesk, and now heads up Apollo’s entire AI product division.
In this conversation, you’ll learn:
✅ Why most companies misuse AI and how to reset expectations
✅ What agentic AI actually is (and isn’t) in a GTM context
✅ How Apollo is helping reps go from “filters and sequences” to full workflows
✅ What teams need to do before blaming the tool
✅ Why the best AI is more like an intern than a genius
Whether you're experimenting with AI assistants, building go-to-market automations, or just trying to get better results from your sales tools, this episode will reset how you think about adoption, execution, and what it really takes to get value from AI.
Don’t forget to:
✔ Like
✔ Comment
✔ Subscribe
✔ Share with your team
Follow me on LinkedIn → https://bit.ly/3QpI2Gn
Follow Tyler → Tyler Phillips | LinkedIn (https://www.linkedin.com/in/jtylerphillips/)
Subscribe to my weekly newsletter → https://bit.ly/3ynfqZa
Get your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00
28 Oct 2025TRANSCRIPT
Is AI Quietly Destroying Your Strategy?
AI is changing the way strategy is created, but not always for the better. In this episode, Marina Lukyanova joins Hannah to explore the dangers of short-term thinking, the illusion of perfect AI-generated plans, and how to fix cross-functional misalignment before it tanks your growth.
Don’t forget to:
✔ Like
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Follow me on LinkedIn → https://bit.ly/3QpI2Gn
Follow Marina → Marina Lukyanova, MSc, MA, BA | LinkedIn (https://www.linkedin.com/in/marinalukyanova/)
Subscribe to my weekly newsletter → https://bit.ly/3ynfqZa
Get your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00
Inside a recent episode
The Prospecting Playbook You Forgot
Published 12 Nov 2025 · Transcript excerpt
[…] Are you going to put more base up, more treble up? You're pulling the levers dependent on the product, the market, the persona, the ICP. Yeah, just on that, right, on the levels. I know you've had them, you've been adding for a while, you've had some different roles. It's been a while. So over that period of time, what would you say you've seen that is quite a big shift or a change, even how people are thinking about prospecting, or even how people are responding to prospecting? I love that for someone who is listening in from a, even a marketing perspective to think, okay, what do I need to consider? […]
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