- 166
- Episodes
- 163
- Transcribed
- Weekly
- Cadence
- 2024
- First episode
About The B2B Marketing and PR podcast
This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.
- Publisher
- Frank Strong
- Category
- business · business · news
- Language
- en
- Explicit
- No
- First episode
- 6 Mar 2024
- Latest episode
- 19 Oct 2026
Latest episodes
163 of 166 episodes have a transcript.
19 Oct 2026TRANSCRIPT
Episode 165: Content marketing is skipping best practices because it's over reliant on AI
13 Oct 2026TRANSCRIPT
Episode 164: Prospective B2B customers are reading your content on personal time
6 Oct 2026TRANSCRIPT
Episode 163: Marketing (and PR’s) obligation to the business if they want credibility
Inside a recent episode
Episode 165: Content marketing is skipping best practices because it's over reliant on AI
Published 19 Oct 2026 · Transcript excerpt
[…] Many marketers think they do content marketing when really they just make content. These are not the same thing, and it's not even close. Content marketers jettison best practices. Andy Crestadina builds the case that results have dropped because these content marketers aren't following best practices anymore. Guest blogging is down 29%. Influencer collaboration is down 22%. Original research is down 24%. Keyword research is down 20%. Formal editing process is down 18%. Paid promotion is down 14%. And the obsession with analytics is down 14%. Crestadina concludes, and I quote, Performance dropped because content marketers are using the most effective strategies least often. […]
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- Social presence
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- YouTube
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Questions about The B2B Marketing and PR podcast
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