Ooh yes. We talk about business to business (B2B), SaaS marketing and sales. But this ain't one of those head-nodding, snoring shows.
This is counter-cultural GTM.
We try and keep it fun and honest. No sponsor means we can talk straight from the hip. We bring on guests who share their experiences trying to build motions that scale.
We talk everything from performance, to content to AI, to sales, to trend to hype.
And, we talk about more important things like family life, weight loss, keeping fit while business building, juggling kids, folding laundry...
Oh... and roller coasters. Lots of em.
Episode 25 – Go Ahead, Make My Brand, with Capri's Rich Jenkins and Josh Saunders
What does good branding actually do for a startup — and when is it worth investing in professionally?
In Episode 23 of the B2B Mob Podcast, Howard Schulman and Jake Levant sit down with Rich Jenkins and Josh Saunders of Capri to talk about the role branding plays in startup growth, how to know when a company is ready to invest in it, and when founders should bring in an agency rather than trying to build everything in-house.
We break down the signals that branding has become a real business priority, the KPIs that matter, and how to think about brand beyond logos, colors, and visual identity. Rich and Josh explain how strong branding can influence perception, conversion, sales confidence, talent attraction, and overall market position.
We also discuss:
When a startup actually needs professional branding
The most important branding KPIs to track
Agency vs in-house: how to decide which model is right
The signs your startup has outgrown DIY branding
Why brand should support business goals, not exist separately from them
How branding affects credibility, conversion, and sales
What founders should have in place before engaging an agency
If you're a founder, marketer, or GTM leader trying to figure out when branding becomes worth the investment — and whether to build internally or bring in outside expertise — this episode offers a practical framework for making that decision.
1 Jun 2026
Episode 24 – How to Train Your SDRagon with David Zeff, CEO of Whistle
What does it take to build one of the largest outsourced SDR organizations in the world?
In Episode 24 of the B2B Mob Podcast, Howard Schulman and Jake Levant sit down with David Zeff, CEO of Whistle, to talk about scaling outbound, building SDR teams, and navigating the changing world of sales development in the age of AI.
David shares how a side hustle turned into a company with more than 100 SDRs, supporting hundreds of B2B companies worldwide. Along the way, we dive into the real debate between in-house vs outsourced SDRs, when outbound actually works, why ICP clarity matters, and what founders get wrong when building pipeline.
We also discuss:
How David built Whistle from scratch
Agency vs in-house SDR teams
Why SDR should be treated as a marketing function
AI's impact on outbound prospecting
Hiring, training, and managing SDR talent at scale
Leadership lessons from growing a 140-person company
Why CEOs need to stop being the bottleneck
If you're responsible for pipeline generation, outbound sales, demand generation, or GTM strategy, this episode is packed with practical insights.
#B2BMob #SalesDevelopment #SDR #OutboundSales #DemandGeneration #B2BMarketing #PipelineGeneration #Whistle #RevenueGrowth #GTM
8 May 2026
Episode 23 – Keep Your Friends Close… and Your Customers Closer with Sam Crowne
In Episode 23 of The B2B Mob with Jake and Howard, we sit down with Sam Crowne, a CS leader across logistics, education, holiday planning and SaaS — and someone we know well.
We get into the real role of Customer Success today:
Is it just the cost of doing business… or should it be a core driver of revenue growth?
We cover:
What Customer Success actually owns (and what it shouldn’t)
The gap between “support” and real customer value
Retention vs expansion — and where CS fits in
Why most companies struggle to tie CS to revenue
Who really owns the customer after the deal closes
No theory. No fluff. Just real talk on what happens after the sale.
If you’re in CS, sales, or building a GTM engine — this one’s for you.
Who has been a guest on The B2B Mob with Jake and Howard
Names identified in recent episode analyses. Showing up to five guests.
Shoshana Kordova
Nadia Hitman
Yoel Israel
Omri Kenan
Tahl Wilson
Podcast Authority Score: 26 / 100
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Questions about The B2B Mob with Jake and Howard
Who hosts The B2B Mob with Jake and Howard?
Howard and Jake host the show. Published by Jake and Howard.
How often do new episodes come out?
The show publishes monthly, based on its RSS feed.
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