The B2B Podcasters Show with Loïc J

About The B2B Podcasters Show with Loïc J

Welcome to The B2B Podcasters Show, where fellow B2B podcasters share how they grow their show and make it contribute to their business.

Publisher

Loïc J

Category

business

Language

en

Explicit

No

First episode

12 May 2025

Latest episode

20 May 2026

Latest episodes

15 episodes in the feed.

1. 

   20 May 2026

   Using podcasting and ungated content to grow a B2B agency (with Steve Whittington)

   Get my podcast lead gen system here: ⁠https://bnce.link/BXa8T50j (https://bnce.link/BXa8T50j) Steve Whittington is the president of Roadmap, a sales and marketing agency helping Western Canada based small to medium B2B organisations to scale. Steve is also the host of Driving Growth, a go-to-market podcast that serves the same client base. In this episode, we talk about why Roadmap only produces ungated content and still generates inbound leads, and why Steve credits positioning for the success of both his agency and his podcast. He also shared the 4 most common red flags behind underperforming go-to-market strategies and so much more on customer understanding. Get your personalised Go-To-Market benchmark report: https://bnce.link/WbGZ6fqI (https://bnce.link/WbGZ6fqI) Download Roadmap’s Revenue Factory Toolkit: https://bnce.link/zU5DDgKD (https://bnce.link/zU5DDgKD) Visit Roadmap’s website: https://bnce.link/rg6lJMd4 (https://bnce.link/rg6lJMd4) Connect with Steve on LinkedIn: https://bnce.link/xeJ94X12 (https://bnce.link/xeJ94X12) Connect with me on LinkedIn: https://bnce.link/LcElP95b (https://bnce.link/LcElP95b) Get my podcast lead gen system here: ⁠https://bnce.link/BXa8T50j (⁠https://bnce.link/BXa8T50j) Timestamps: (00:40) Steve Whittington’s podcasting journey (05:14) Aligning podcasting with agency goals (06:44) Understanding common B2B go-to-market issues (14:09) First step to fix your go-to-market problems (15:51) Podcast guests selection strategy (17:05) Podcast distribution strategies (20:36) Why Roadmap only produces ungated content (22:37) Identifying red flags in your go-to-market strategy (25:38) How to improve your customer understanding

2. 

   5 May 2026

   Niche podcasting done right (with Roy Coughlan, host of 6 podcasts ranked top 5% worldwide)

   Get my podcast lead gen system here: https://bnce.link/TOP2B2q4 (https://bnce.link/TOP2B2q4) In this episode, I sit down with Roy Coughlan, founder of the Podfather community and six-time top-ranked podcast host. Whether you're just starting out in podcasting or looking to refine your approach, he shared insights that will help you grow your podcast, attract the right audience and turn your podcast into a sustainable business. Roy and I went deep on: 7:32 Podcast positioning strategy 13:51 What podcast metrics to monitor 17:36 Common podcasting mistakes 24:15 Finding your ideal podcast audience 30:45 PodFather, a community for podcasters 36:49 Converting listeners to your service or community 40:38 Systematizing podcast production 45:33 Podcast monetization Listen to Roy’s podcasts: ⁠https://bnce.link/AqfdJ88Z (https://bnce.link/AqfdJ88Z) Check Roy’s Skool community for podcasters: ⁠https://bnce.link/Lp4U2FAP (https://bnce.link/Lp4U2FAP) Connect with Roy on LinkedIn: ⁠https://bnce.link/qMCZOeoQ (https://bnce.link/qMCZOeoQ) Connect with me Loïc on LinkedIn: ⁠https://bnce.link/69PysUV4 (https://bnce.link/69PysUV4) Check the 4 best podcast attribution software tools in 2026: ⁠⁠⁠https://bnce.link/NLuRVrla (⁠⁠⁠https://bnce.link/NLuRVrla) Get my podcast lead gen system here: ⁠https://bnce.link/TOP2B2q4 (⁠https://bnce.link/TOP2B2q4)

3. 

   7 Apr 2026

   Why SOME content-led businesses cannot lose against cheaper competitors

   Get my podcast lead gen system here: https://bnce.link/MePu3TNv⁠ (https://bnce.link/MePu3TNv) Everyone's bragging about replacing their team with AI. Same ones who'll end up being replaced for using AI too much. I can easily name four tools who can write my LinkedIn content so I don't have to. Three of those sound exactly the same. We’re so much into this AI FOMO that we act like commoditization doesn’t exist. Reality is that AI gold rush literally accelerated it. The paradox is that differentiating yourself isn’t out of reach for any of us. That’s something I learned during my conversation with Barry LaBov. Barry and I went deep on: 00:00 The importance of differentiation in a commoditized world 06:24 How to find your uniqueness 13:58 How to find your podcast positioning 20:21 How to use many content assets and platforms to grow 26:55 How to grow a podcast on Youtube 30:53 The critical mistake that podcasters must avoid 36:56 What’s better than moving listeners to your website Get Barry’s “The Power of Differentiation” book: https://bnce.link/ycAlnrQX (https://bnce.link/ycAlnrQX) Listen to Barry’s podcast: https://bnce.link/4v2pjAmt (https://bnce.link/4v2pjAmt) Check Barry’s agency website: https://bnce.link/si43vKrn (https://bnce.link/si43vKrn) Connect with Barry on LinkedIn: https://bnce.link/JhfTlGv5 (https://bnce.link/JhfTlGv5) Connect with me Loïc on LinkedIn: https://bnce.link/pvNo8Ezy (https://bnce.link/pvNo8Ezy) Check the 4 best podcast attribution software tools in 2026: ⁠https://bnce.link/YXNLmwhX (⁠https://bnce.link/YXNLmwhX) Get my podcast lead gen system here: https://bnce.link/MePu3TNv (https://bnce.link/MePu3TNv)

4. 

   31 Mar 2026

   AI search ranking signals that work for podcasters in 2026

   Get my podcast lead gen system here: https://bnce.link/tZW7ec4g (https://bnce.link/tZW7ec4g) Are chatGPT, Google's Gemini and Perplexity suggesting your business - or competitors in your niche? Last month, Elizabeth Gearhart repeated to me a question she asked these tools: “Our podcast, is it helping our businesses show up in AI search results?” That was enough for me to realize that my podcast needs a website as early as possible. Not for my audience but for LLMs so they can crawl it then reply to my audience. Elizabeth has been co-hosting the Passage to Profit Show for almost eight years. A show now syndicated on nearly 40 radio stations across the US. And besides questions on AI search, we also went deep on: 00:00 Being syndicated to 40 radio stations 02:01 How to prepare as a podcast host 07:43 Converting podcast listeners to leads 10:51 Podcast discoverability through AI search 14:31 Using podcasting as business growth 20:08 Podcast metrics to monitor Listen to Elizabeth's podcast: https://bnce.link/Oo5V9bLj (https://bnce.link/Oo5V9bLj) Connect with Elizabeth on LinkedIn: https://bnce.link/5KlGlw8y (https://bnce.link/5KlGlw8y) Connect with me Loïc on LinkedIn: https://bnce.link/SRth2FAV (https://bnce.link/SRth2FAV) Check the 4 best podcast attribution software tools in 2026: ⁠https://bnce.link/3YIZUtJC (⁠https://bnce.link/3YIZUtJC)

5. 

   24 Mar 2026

   Growing a B2B digital agency with podcasting SEO & GEO

   Get my podcast lead gen system here: ⁠⁠https://bnce.link/Irjze4gU (⁠⁠https://bnce.link/Irjze4gU) Every B2B podcast episode you record is an SEO & GEO asset that can show up in Google, in ChatGPT, Gemini, Claude, Perplexity and co. It's a B2B marketing opportunity that most podcasters miss. I'm currently sitting on a SEO goldmine: 11 podcast episodes, 445 minutes. Turns out publishing transcripts is not enough after all. We need to start mining these transcripts. By that, I mean feeding AI with those then ask the right questions to come up with content that the ICP needs to see. I didn't know I was sitting on this goldmine until I've had this conversation with Wes Towers. He runs Uplift 360, a digital agency helping trades and construction businesses get found online. So when he launched his own podcast, he wasn't just thinking about listeners. He was also thinking about search. Here's something else he said that I'm applying immediately: Stop worrying about promoting your podcast too much. He publishes podcast clips twice a day, every weekday. His reasoning: most of your audience won't see all of it anyway. Only a fraction of your followers are online at any given time, so publishing more just gives more people a chance to find you, not less. Wes and I also went deep on: 00:00 How appearing on over 100 podcasts prepared him before launching his own 09:45 Niching to one industry to make the audience more engaged and easier to grow 11:40 Using the podcast and SEO to grow your business 26:35 The podcast distribution strategy that reaches his ICP any weekday 31:24 How he makes his podcast rank on YouTube 36:54 How he converts listeners into leads Connect with Wes Towers on LinkedIn: https://bnce.link/sS3pZeXK (https://bnce.link/sS3pZeXK) Check out the website of Wes's SEO agency: ⁠https://bnce.link/Wwuca3hW (⁠https://bnce.link/Wwuca3hW) Listen to Wes's podcast: https://bnce.link/cknWGnE6 (https://bnce.link/cknWGnE6) Connect with me Loïc on LinkedIn: https://bnce.link/oubzE39S (https://bnce.link/oubzE39S) Check the 4 best podcast attribution software tools in 2026: ⁠⁠https://bnce.link/oG8Zic7v (⁠⁠https://bnce.link/oG8Zic7v) Get my podcast lead gen system here: ⁠⁠https://bnce.link/Irjze4gU (⁠⁠https://bnce.link/Irjze4gU) — If you're new to my podcast, I'm Loïc and I host the B2B Podcasters Show. It's a resource where B2B podcasters can hear how fellow podcasters use podcasting for effective lead generation and marketing strategies to build pipeline.

6. 

   17 Mar 2026

   Building Revenue With Only 1,000 Podcast Downloads Per Year

   Get my podcast lead gen system here: https://bnce.link/XUijIPqj (https://bnce.link/XUijIPqj) — “My podcast gets downloads every week, but doesn’t contribute to my business.” That's the paradox of downloads: More downloads shows that the audience is growing. So we think: Bigger audience = more opportunities. But it's not. My guest Carl Richards ( ⁨@podcastsolutionsmadesimple⁩ ) coached a client who makes several thousands dollars per year from her podcast. Yet it gets only 40 to 50 downloads per episode. So he explained the reasons behind this success. Carl and I also went deep on: 00:00 Carl’s podcasting journey 09:58 Serving both the audience and the guest 16:42 How to invite your listener to take action 21:39 What matters more than downloads in B2B 31:04 Patterns in podcasters who turn things around after year two or three 42:02 Making conversations rather than interviews Check out the website of Carl's podcasting agency: https://bnce.link/jjh5Xr7H (https://bnce.link/jjh5Xr7H) Listen to Carl's podcast: https://bnce.link/MeVhzZJi (https://bnce.link/MeVhzZJi) Check the 4 best podcast attribution software tools in 2026: ⁠https://bnce.link/blog/best-podcast-attribution-software-in-2026⁠ (⁠https://bnce.link/blog/best-podcast-attribution-software-in-2026⁠) Get my podcast lead gen system here: ⁠https://bnce.link/XUijIPqj (⁠https://bnce.link/XUijIPqj)

7. 

   10 Mar 2026

   The B2B Podcasting Reality Nobody Wants to Talk About

   Get my podcast lead gen system here: https://bnce.link/PJ8hbXIi (https://bnce.link/PJ8hbXIi) Join Danny’s AI-powered content tool: https://bnce.link/YpFxPrM0 (https://bnce.link/YpFxPrM0) Get Danny’s LinkedIn content system for free: https://bnce.link/4IEvVW9Q (https://bnce.link/4IEvVW9Q) — There's only one way to build credibility on LinkedIn. But very few choose it because it means admitting you don't have it all figured out. We share tips. But anyone can say the same thing so we add proof. But too many faked the “my client got 47 leads” so we expect testimonials. But too many faked those too so we expect talking head video testimonials. It’s always more, more and more. But I tend to find more credible those who also dare to share when things don’t meet their own expectations. That kind of honesty is rare. And it's exactly what makes Danny DelVecchio worth listening to. His solo business, built over 5 years, recently crossed $1,000,000 in sales. Yet his podcast didn’t contribute enough to this success and he’s been very honest about it. Here's one lesson he shared that I applied in my LinkedIn to promote this episode: Too many podcast posts talk about how great the conversation was, without giving a single reason to go listen. Danny's approach: always release with a trailer. And that's exactly what I did on my post. Danny and I also went deep on: 00:46 The real challenges of B2B podcasting 07:34 If he started over, here’s what he’d do more of 12:38 Why he’s bringing back the podcast he launched years ago for his sons 19:48 Why his podcast promotion on LinkedIn worked 25:19 Why so many AI-generated fail to get leads 40:42 How to start creating content with Claude today If you found value, connect with Danny on Linkedin: https://bnce.link/CzBvHhm7 (https://bnce.link/CzBvHhm7) You can also connect with me on Linkedin: https://bnce.link/bv0AUE9z (https://bnce.link/bv0AUE9z) Check the 4 best podcast attribution software tools in 2026: ⁠https://bnce.link/6inhXCXU (⁠https://bnce.link/6inhXCXU) And finally, get my podcast lead gen system here: https://bnce.link/PJ8hbXIi (https://bnce.link/PJ8hbXIi)

8. 

   3 Mar 2026

   He Walked Away From 894 Episodes to Build This $100,000+ Podcast Machine

   Get my podcast lead gen system here: https://bnce.link/LXZAbwmQ (https://bnce.link/LXZAbwmQ) — After 894 episodes, his podcast needed a pivot. But where many hosts would rebrand the show, he walked away. Because after almost 900 episodes, Drewbie Wilson realised his show and his ICP had little in common. So he started over. And launched Call The Damn Leads. A podcast for his ICP. And over the years he built a content machine so that anyone fitting this ICP couldn't miss him. 00:00 Drewbie’s entrepreneurial journey 07:16 Why starting over with a new podcast 12:16 Building a podcast that attracts potential clients 21:56 The silent red flags behind not having a sales system 25:26 His system to distribute his podcast 31:32 The social media strategy behind his podcast Check out Drewbie’s website: https://bnce.link/IN0yOleA (https://bnce.link/IN0yOleA) Listen to Call The Damn Leads on YouTube: https://bnce.link/CnRPqkLG (https://bnce.link/CnRPqkLG) Check the 4 best podcast attribution software tools in 2026: https://bnce.link/blog/best-podcast-attribution-software-in-2026 (https://bnce.link/blog/best-podcast-attribution-software-in-2026) Get my podcast lead gen system here: https://bnce.link/LXZAbwmQ (https://bnce.link/LXZAbwmQ)

9. 

   17 Dec 2025

   His podcast strategy generates 12 inbound leads every month - Grant Fuellenback

   Need to identify your episodes generating the most pipeline? Try this: https://bnce.link/8JOy5xZf – Grant Fuellenbach has turned his B2B podcast into a legit lead engine, and he’s done it solo. In this episode, we break down: → how Beyond the Bid now generates 12 leads per month → why he shifted from solo episodes to interviews → the systems he put in place to run the entire show on his own → how the podcast evolved from “just a content idea” into a predictable growth channel We also touch on his background in the construction industry, especially how he builds and scales sales teams, and how this decate of experience shapes the way he approaches conversations, content, and demand generation. Timestamps: 00:00 Introduction 00:57 Why Launching a B2B Podcast 02:21 Building and Scaling Sales Teams in the Construction Industry 10:52 Genesis of His Podcast & Lead Generation 22:41 His Process to Run the Podcast Alone 26:56 Where He's Going With His Podcast Listen to Grant’s podcast: https://bnce.link/wIa1XxaK Learn more about Grant's work on his website: https://bnce.link/2RzeXDEL Connect with Grant on LinkedIn: https://bnce.link/8xZ1t10G Connect with me on LinkedIn: https://bnce.link/9rxpSGks And if you need to identify which of your social posts generate podcast downloads and which of your episodes generate leads, try this: https://bnce.link/8JOy5xZf

10. 

    12 Nov 2025

    Why His Podcast Makes Profit (Even When No One Listens)

    Your website gets traffic but doesn't convert? Check Jeffro's checklist: https://bnce.link/w1pqDLxY (https://bnce.link/w1pqDLxY) Jeffro is on a mission to rid the world of terrible websites. In this episode, we dive into: → how his podcast became a networking and growth engine → how he turns conversations into clients and measures the ROI of his show → what post-production and distribution actually look like when done right → why LinkedIn is still his favourite channel for podcast reach We also unpack Jeffro’s mission on websites, from clarity and messaging to conversion strategy, and why a clean, well-structured site will always beat flashy design. 00:00 Trailer 00:48 The Importance of Clarity for Your Website 01:59 Risks of DIY vs. Hiring an Agency 05:28 How to Increase Conversions for Your Website 10:27 Homepage vs. Landing Page 11:55 Genesis of the Digital Dominance Podcast 14:30 Measuring the ROI of Your Podcast 19:27 Podcasting Post Production 23:04 Podcasting Distribution on LinkedIn 25:07 The Future of Digital Dominance 26:45 Hot Take on LinkedIn Listen to Jeffro’s podcast: https://bnce.link/W96NeowT (https://bnce.link/W96NeowT) Learn more about Jeffro's work on his website: https://bnce.link/o8zNRyNT (https://bnce.link/o8zNRyNT) Connect with Jeffro on LinkedIn: https://bnce.link/rKRF0lOD (https://bnce.link/rKRF0lOD) Connect with me on LinkedIn: https://bnce.link/qInnTdrT (https://bnce.link/qInnTdrT) And if your website gets traffic but doesn't visitors into leads, check Jeffro's checklist at https://bnce.link/w1pqDLxY (https://bnce.link/w1pqDLxY)

11. 

    4 Nov 2025

    How Podcasting & Networking Turned His Business Idea Into Reality - Brad Eather

    Want your custom action plan to build your podcast lead gen system for free? Book your intro call here: https://bnce.link/U5yniKIj Not enough people in sales roles see themselves as creatives. That's why Brad Eather's mission is to challenge this idea. In this episode, we dive into: → how creativity shapes his approach to sales → why networking isn’t about collecting contacts → how his podcast turned casual chats into a digital sales course → the workflow behind running a show that grows at his own pace We also talk about what keeps him inspired as a creator and what’s next for his business and podcast. Timestamps: 00:00 Trailer 00:57 The Genesis of Brad’s Podcasting Journey 02:54 Creative Approach to Sales and Communication 10:14 How Conversations Turned Into an Offer 15:07 Podcasting Process: From Invites to Distribution 23:22 Networking Naturally: Building Relationships Through Conversations 27:17 Reflections on Podcasting and Future Aspirations Listen to the conversation on happiness that Brad had with Declan Edwards: https://bnce.link/JXuRACIR Discover Brad’s Sellings Creative podcast: https://bnce.link/naZnqglS Learn more about Brad's work on his website: https://bnce.link/JMFWW7xF Connect with Brad on LinkedIn: https://bnce.link/6hLMtXx1 Connect with me on LinkedIn: https://bnce.link/KQa9lpzD And if you want your custom action plan to build your podcast lead gen system for free? Book your intro call here: https://bnce.link/U5yniKIj

12. 

    19 Aug 2025

    How a podcast experiment turned into generating 50% of his leads - Gabe Marusca

    Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464 Gabe Marusca didn’t just escape burnout. He built a business model that gave him freedom. In this episode, we break down: → why most people get productisation wrong → the exact steps Gabe uses to attract better clients → how to use podcasting as a trust and authority engine → what a nomadic lifestyle teaches you about running a business We also get into his hot takes on LinkedIn and why connection beats conten...

13. 

    10 Jun 2025

    Build Your Client Acquisition System to Make £1M/year - Craig Herd

    Growth strategist Craig Herd discusses with Loïc J the importance of systemization for consultancies aiming to scale beyond £500k, addressing the challenges of the 'founder trap' in this interview.

14. 

    27 May 2025

    How to Build Deep Relationships in Networking - John Watson

    John Watson discusses networking strategies with Loïc J, emphasizing genuine relationship-building over superficial connections, especially for introverts, in this interview.

15. 

    12 May 2025

    How To Rebrand Without Losing Your Loyal Customers - Beatrice Gutknecht

    Beatrice Gutknecht discusses how companies can rebrand successfully without alienating their existing customer base, focusing on maintaining brand integrity during transitions in an interview with Loïc J.

Who has been a guest on The B2B Podcasters Show with Loïc J

Names identified in recent episode analyses. Showing up to five guests.

• Craig Herd
• John Watson
• Beatrice Gutknecht

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Podcast Authority Score: 10 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

19

Social presence

0

YouTube

0

Engagement

0