I’m Carly Murphy, founder of Maebelle Tech Agency, and this podcast is where I talk about what actually happens behind successful online businesses.
Each week, I’ll be breaking down the launches, funnels, automations, systems and client journeys behind businesses that scale smoothly and convert properly.
Inside the podcast, I’ll also be sharing parts of my Shit Hot Launch Framework and talking through the structure behind launches that feel seamless, convert better and stop relying on manual chaos behind the scenes.
Because successful launches are not just about showing up online and posting more. They are built through the systems, strategy and customer journey behind them.
I’ll be breaking the backend of business down in a simple, practical way that actually makes sense, whether we are talking lead magnets, nurture emails, sales funnels, onboarding, automations or scaling your business without everything feeling messy.
If your launches feel harder than they should, your business feels disconnected behind the scenes, or you know your systems need to work better as you grow, you are in the right place.
This is The Backend of Business.
Ep 20| Your Website Needs More Than a Pretty Design
Do you actually need a website for your business? And if you do, what the bloody hell needs to go on it? 😂 In this episode of The Backend of Business, I'm talking about all things websites. Whether you're just starting your business, you've been running it for a while without a website, or you've already got one that you can't even update yourself. Because having a pretty website is lovely, but if people land on it and don't know where to go, what to click or how to work with you, it's not do...
5 Oct 2026
Ep 19 | Got An Email List You're Doing Nothing With?
Welcome back to The Backend of Business. Got an email list you’re doing nothing with? You know you should email them. It’s been on your to-do list for ages. But every time you sit down to write something, you think: “What the hell am I going to talk about?” I get it. My own weekly emails used to feel like a chore too. In this episode, I’m sharing how I’ve made that easier, why your email list deserves some attention and what you can actually send people. Because you don’t need thousands of su...
28 Sept 2026
Ep 18 | What Does "Everyone Needs a Carly" Actually Mean?
Welcome back to The Backend of Business. Apparently, everybody needs a Carly. 😂 It's something clients have said to me again and again: "I need a Carly in my back pocket." And I bloody love it. But what does having a Carly in your business actually mean? In this episode, I'm going back to where Maebelle started, how I went from manifestation coach to VA to tech expert and eventually built Maebelle Tech Agency. More importantly, I'm showing you what backend support can actually look like. Beca...
21 Sept 2026
Ep 17 | Behind the Scenes: What Really Goes In To Running a Retreat
Welcome back to The Backend of Business. Last week I swapped my usual desk for an overnight retreat at Eastwood Hall with six incredible women and my Your Growth Retreat co-founders, Catherine and Natalie. And it was bloody lovely. There were one-to-ones, beautiful food, meditation, connection, digital vision boards, gifts, plenty of time to slow down and a LOT happening behind the scenes that our guests didn't need to think about. Which is exactly how it should be. Because while a retreat mi...
14 Sept 2026
Ep 16 | What Needs to Be Ready BEFORE You Launch
Welcome back to The Backend of Business. A launch doesn't start on launch day. If you're still building pages, fixing links, writing emails and setting up automations while you're supposed to be selling... You're making the whole bloody thing harder than it needs to be. A successful launch needs a lot happening behind the scenes BEFORE you share that first link. In this episode, I'm walking you through the process I use with Launch Build clients, from creating the lead magnet and mapping the ...
7 Sept 2026
Ep 15 | Things I Would NEVER Pay For in My Business
There’s investing in your business… and then there’s collecting monthly subscriptions like football cards. After years of working behind the scenes of other people’s businesses, I’ve seen just how easy it is to waste money on software you don’t need, expensive platforms you barely use, overcomplicated systems and courses bought for the imaginary version of you who apparently has 14 spare hours a week. In Episode 15 of The Backend of Business Podcast, I’m sharing the things I personally wouldn...
31 Aug 2026
Ep 14 | What Should You Actually Automate in Your Business?
Welcome back to The Backend of Business. How many "little" five-minute jobs do you do every week? Sending booking links. Checking diaries. Creating payment links. Sending reminders. Checking whether someone's paid. Sending welcome emails. None of them feel like a massive job on their own. But when you're doing them again and again and again, those five minutes start adding up. That's where automation comes in. And before you switch off because you think this is about to get ridiculously techy...
25 Aug 2026
Ep 13 | Is Your Website Actually Working For Your Business?
Welcome back to The Backend of Business. Do you actually need a website to start a business? No. Eventually? I think you absolutely should have one. But here's the bigger question... Is your website actually doing anything for your business? I see so many beautiful websites that look lovely but don't give people a clear next step. No freebie. No email sign-up. No obvious way to book. No nurture sequence. Nothing helping that visitor go from "Oh, this looks nice" to actually becoming a lead or...
17 Aug 2026
EP 12 | DIY or Outsource? There’s a Third Option Episode
Welcome back to The Backend of Business Podcast. When something needs doing in your business, it can feel like you've only got two choices. Figure it out yourself. Or pay someone else to do the whole thing for you. But there's a massive middle ground that nobody really talks about. Sometimes you want to understand how your website works. You want to know how to edit your emails. You want to be able to make small changes without paying someone every single time. You just don't want to spend th...
10 Aug 2026
Ep 11 | Why Your Opt-In Page Matters More Than Your Sales Page
You've created an amazing freebie. You've shared it on social media. People are clicking the link... But they're not signing up. It's easy to assume nobody wants your freebie. But that might not be the problem at all. In this episode of The Backend of Business, I'm talking about the page most business owners completely overlook: your opt-in page. Your opt-in page has one job. To convince someone that what you're offering is worth exchanging their email address for. And if that page is confusi...
3 Aug 2026
Ep 10 | Your Logo Isn't Your Brand
Welcome back to The Backend of Business. When I say the word branding, most people immediately think of their logo. And that's where so many business owners get it wrong. Your branding isn't just a logo or a colour palette. It's how people experience your business before they've even spoken to you. In this episode, I'm talking about why branding plays such a huge part in building trust, creating consistency and helping people remember you. I'm also sharing some p...
27 Jul 2026
Ep 9: Untangle Your Tech Without the Headache
Welcome back to The Backend of Business podcast. If you've ever said "I'm just not a tech person," this episode is for you. Because here's the truth… You're probably not bad at tech. You just haven't been shown the right way to put the pieces together. In this episode, I'm breaking down the difference between manual and automated customer journeys, why so many business owners feel overwhelmed by systems, and how a few simple automations can save you hours e...
20 Jul 2026
Ep 8 | Why Recurring Revenue Changes Everything
Welcome back to The Backend of Business. This week, I'm talking about one of my favourite business topics… Recurring revenue. I know it doesn't sound particularly exciting. But honestly? Nothing has given me more freedom, stability and peace of mind in my business than knowing money is already coming in before the month even begins. If you're constantly wondering where next month's income is coming from, or you feel like you're always chasing the next client, this episode is for you. I'm brea...
6 Jul 2026
Ep 6 | Followers Don't Build Sustainable Businesses
Welcome back to The Backend of Business podcast. Let me ask you a question. What would happen if Instagram disappeared tomorrow? No followers. No account. No messages. No content. Would your business still generate leads? I know it sounds dramatic, but it's a question every business owner should ask themselves. In this episode, I'm talking about why relying on social media alone is one of the biggest risks you can take in your business, why your email list is one of your most valuable assets,...
29 Jun 2026
Ep 5 | The Hidden Cost of DIY in Business
Welcome back to The Backend of Business. This week, I'm talking about something I hear all the time. "I'll just do it myself." And most of the time, you probably can. You can build the website. You can learn the tech. You can watch hours of YouTube tutorials. But that doesn't mean you should. At some point, doing everything yourself stops being resourceful and starts getting in the way of your growth. In this episode, I'm sharing why letting go was one of the biggest mindset shifts I made in ...
22 Jun 2026
Ep 4 | The Shit Hot Launch Framework Series Part 3 - The Delivery Set up
Welcome back to The Backend of Business podcast. This is the final episode in my Shit Hot Launch Framework series, and today we're talking about something that most people overlook. The Delivery Setup. Because getting the lead and making the sale isn't the finish line. What happens after someone buys is what turns them into a happy client, a repeat buyer and someone who tells other people about your business. I see this all the time. Someone creates a brilliant launch, gets people through the...
15 Jun 2026
Ep 3 | The Shit Hot Launch Framework Series Part 2: How to Create a Sales Journey That Converts
Welcome back to The Backend of Business podcast. In this episode, I'm diving into Stage 2 of my Shit Hot Launch Framework: The Sales Setup. Because getting people into your world is only half the job. Once someone has downloaded your freebie, joined your challenge, attended your masterclass or entered your funnel, what happens next? This is the stage where we move people from being interested in your offer to confidently investing in it. I'm breaking down how to create a simple sales journey ...
8 Jun 2026
Ep 2 | The Shit Hot Launch Framework Series Part 1: The Lead Set Up
Welcome back to The Backend of Business. In this episode, I'm diving into the first stage of my Shit Hot Launch Framework: Lead Setup. Because before you start thinking about sales pages, launch content, or conversions, you need people entering your world in the first place. I see so many business owners create a freebie, stick it on a landing page, and then wonder why it's not bringing in clients. The truth is, your lead setup is so much more than just creating a PDF and hoping people downlo...
26 May 2026
Ep 1 | The Truth About Successful Launches Nobody Talks About
Welcome to the very first episode of The Backend of Business with me… Carly Murphy. In this episode, we’re diving into what actually makes a successful launch and spoiler alert… it’s usually not what people think. Most business owners focus on posting more content, creating more reels, or trying to grow a bigger audience. But behind every smooth, high-converting launch is a backend system that’s doing the heavy lifting. In this episode I break down • What a funnel actually is (in simple terms...
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