The Back Office is where the real conversations about business live. The wins no one posts about. The pivots that weren’t planned. The uncomfortable numbers. The hard lessons. The “are we doing this right?” moments.
Each episode is filmed inside a local business and features candid conversations between entrepreneurs, operators, and marketing minds who aren’t here to perform — they’re here to tell the truth.
This isn’t the polished highlight reel. It’s the strategy, stress, systems, mistakes, and momentum happening behind the scenes.
If you’re building something — and want honest insight from people who are actually in it — welcome to The Back Office. Pull up a chair.
Stop Reacting, Start Strategizing: The Strategic Marketing Shift
Are you doing a lot of marketing—or do you actually have a marketing strategy? In this Strategy Session of The Back Office Podcast, Dalayna Dillon breaks down the difference between marketing activity and marketing strategy and explores how businesses can move from reactive marketing to a more intentional approach. Building on previous Strategy Sessions about The Clarity Test and your Marketing Ecosystem, this episode introduces the Strategic Marketing Shift—a practical way to step back from ...
16 Sept 2026
Strategy Session - Your Marketing Ecosystem
You’re posting on social media. You have a website. You’ve set up Google. Maybe you’re sending emails, attending events, creating content, running ads, or collaborating with other businesses. You’re doing a lot of marketing—but is any of it actually working together? In this Strategy Session of The Back Office, Dalayna continues breaking down The Signify Method by exploring your Marketing Ecosystem: all of the places and touchpoints where someone can discover your business, build trust with y...
9 Sept 2026
Strategy Session: The Clarity Test
Before you create more content, spend more money on ads, or add another marketing platform, there’s a question you need to answer: Is your marketing actually clear? It’s easy for marketing to become a checklist of things we think we’re supposed to be doing. Post on social media. Send the email. Update the website. Make the Reel. Run the ad. But doing more marketing won’t fix a message people don’t understand. In this Strategy Session of The Back Office, Dalayna introduces The Signify Method, ...
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