The Backstory on Marketing and AI

About The Backstory on Marketing and AI

Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact. The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world. Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com. Typical questions discussed in this podcast: How is AI transforming traditional marketing strategies? What is the role of data analytics in understanding consumer behavior? What are the best practices for integrating AI into your marketing campaigns? What is the future of personalized and content marketing with AI? What are some AI success stories and case studies: Brands leading the way in AI marketing? How can we best overcome challenges in adopting AI technologies for marketing? How can we measure the ROI of AI-based marketing initiatives? How can we build a customer journey map leveraging AI insights? How can we maintain privacy, data protection and cyber security in the age of AI marketing. How can we build a skilled team to leverage AI in marketing? What is AI's influence on social media marketing strategies? What is the right balance between AI automation and the human touch in marketing? What are the limits of using AI to support Chatbots? How can young marketers leverage AI in their careers? Topics Discussed: AI Marketing Data Analytics Predictive Analytics Brand Strategies AI Ethics Creative Advertising Marketing ROI Customer Journey Content Marketing Chatbots Data Privacy Social Media Strategies Small Business Marketing Prompt design and engineering Main Questions: What is the difference between ChatGPT and Bard? How can Canva be used for image development? What is a Large Learning Model (LLM)? Testimonials: In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign. Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers. Sonia Serrao, Senior Director, Brand Marketing at Tarkett Sign up now for more episodes.

Publisher

Guy Powell

Category

arts · business · education

Language

en

Explicit

No

First episode

26 Jan 2022

Latest episode

9 Oct 2026

Latest episodes

100 of 145 episodes have a transcript.

1. 

   9 Oct 2026TRANSCRIPT

   AI Marketing Without the Hype

   Brand Strategist Sarah Pattisall and host Guy Powell discuss implementing AI in marketing, emphasizing strategy, human oversight, and practical application for business growth.

2. 

   14 Sept 2026TRANSCRIPT

   AI-Powered Marketing

   Host [Host Name] interviews [Guest Name], an industry expert, exploring how AI revolutionizes marketing analytics for measurable business outcomes and hyper-personalization.

3. 

   10 Sept 2026TRANSCRIPT

   AI, Trust & Marketing

   Host [Host Name] interviews [Guest Name, Credential] about balancing AI's power with human trust to build authentic brand connections and drive marketing success.

Inside a recent episode

AI Marketing Without the Hype

Published 9 Oct 2026 · Transcript excerpt

[…] You are asking someone to give up their data, you know, their their contact information. And with more people aware of how terribly their data privacy rights have been violated, that is becoming more and more difficult to do. So you need to give them something of equal value. You know, what is going to be worth it? And that question will change depending on your business and what it is you do. But the way to figure out what that thing looks like, especially for founder led businesses, is you want to. Give them something that gives them an opportunity to experience you. What makes you unique? You know, what makes you do this service or provide this product better than any of your competitors? […]

Who has been a guest on The Backstory on Marketing and AI

Names identified in recent episode analyses. Showing up to five guests.

• Sarah Pattisall
• Eleanor Kubacki
• Jaclyn Zukerman Delory
• Justin Inman
• Hugh Massie

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

128,649

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

4 ratings

Podcast Authority Score: 66 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

70

Social presence

0

YouTube

93

Engagement

60

Contact The Backstory on Marketing and AI

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about The Backstory on Marketing and AI