Welcome to The Badass Brand Builder, the podcast for ambitious creative women who are done guessing their way through business.
Think of this as your standing call with the friend who actually knows what she's talking about. The one who'll tell you the truth about your pricing, help you figure out why your last launch flopped, and still make time to talk about whatever's popular on socials this week. Host Emily Hester-DeMello gets into real strategy, marketing that doesn't feel gross, and the stuff no one tells you about running a creative business.
Fight, Flight, Freeze, Fawn: The One Founders Never Talk About
Chelsea Quint built a career out of a name a client gave her: the business whisperer. In this episode, she and Emily talk about quitting an ad agency job two weeks before her wedding with zero savings, why storytelling is the real foundation of sales, and the metaphor she uses to manage founder anxiety: stop hiding under the covers and actually look under the bed. They also get into the fawn response, the one survival mode founders talk about way less than fight, flight, or freeze, and why it's often the one running the show.
Where to Find Chelsea: Instagram (https://www.instagram.com/chelsea.quint), Website (https://business-whisperer.com)
Hang out with Chelsea at the Guest House virtual retreat, running October 12-15th! Grab your ticket here. (https://retreat.augustavehouse.com)
3 Oct 2026
Your Limitations Are a Strategy, Not an Apology with Chelsea Davis
Chelsea Davis spent years in corporate graphic design before launching her own brand and business consultancy five years ago, built to bring design, strategy, messaging, and naming under one roof. In this episode, she and Emily get into running a business with ADHD, what a 67-page Human Design reading actually told her about how she works best, and why she stopped apologizing for needing fewer hours and started treating it as a strategy. They also cover her Guest House resource: a step-by-step process for naming a business or offer that won't get trademarked out from under you later.
Where to find Chelsea: Instagram (https://instagram.com/heychelseadavis), Website (https://heychelseadavis.com)
Meet Chelsea at the Guest House virtual retreat, October 12-15th. Grab your ticket here. (https://retreat.augustavehouse.com)
2 Oct 2026
Your Social Media Is a Shopfront, Not the Whole Store With Glen Tubon
Glen Tubon went from a busy London physical therapy floor to running Serenique, a virtual assistant business built on the belief that founders can't be everywhere at once. In this episode, they talk about the checklist system they're bringing to The Living Room, why your Instagram is only the shopfront and not the whole store, and what happens to your sleep once you finally hand off the backend.
Where to find Glen: Instagram (https://www.instagram.com/serenique.va/)
Find Glen in The Living Room inside The Guest House, October 12–15. Buy your ticket here. (https://retreat.augustavehouse.com)
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