Lee Ashby Rogers, MBA, Director of Integration & Inclusion at Bass Berry & Sims
Lee Ashby Rogers, Director of Integration and Inclusion at Bass, Berry & Sims, joins Kristo Sween to talk about the connections between lateral partner onboarding and business development. Drawing on lessons from her waitressing days and a Ritz-Carlton approach to VIP guests, Lee explains how listening for what goes unsaid, pairing every new partner with a well-prepared sponsor, and mapping relationships from day one can turn onboarding into a cross-selling head start. Lateral integration, in the right hands, has business development written all over it.
16 Oct 2026
Jason Lisi, Esq., Founder + CEO of Legal Internet Solutions Incorporated
For most prospective clients, business development starts before anyone picks up the phone. It starts on the firm’s website. Jason Lisi has watched that shift from the beginning. He’s a former tax lawyer who found his spark in the early days of the internet, and in the late 1990s he founded Legal Internet Solutions Inc. to translate between the people who build websites and the lawyers who need them. Today, a law firm’s website has to earn trust, position its lawyers as thought leaders, and even cross-sell, showing a visitor who came for one practice that the firm can handle their expanded needs too. That’s why content that reads as keyword-stuffed or AI-generated is a business development risk, not just a style problem. Jason makes the case for handing website development to people who know legal ethics and legal audiences, so lawyers can spend their time on clients and BD professionals can spend their time with the lawyers. Jason describes his work as helping lawyers turn their ideas for growing the business into action.
14 Oct 2026
Ralph Cooper Jr., Business Development Manager at Benesch Friedlander Coplan & Aronoff LLP
Ralph Cooper Jr., the very first guest on the podcast, returns to help mark 20 episodes of The BD Catalyst. Ralph came to business development from sports reporting, and admits he spent a lot of his early days feeling like an imposter. Ten months into his role as Business Development Manager at Benesch, he talks about how that changed. He approached BD the way he approaches football. He stayed curious, asked the obvious questions, and built a record of what works, ultimately coaching attorneys from his own experience and the experiences of others. He's currently helping associates build the same confidence through Benesch’s career advancement plans, a process where associates envision their future years before most lawyers start thinking about it and Ralph helps show how BD gets them there.
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