The Be Known Marketing Podcast

About The Be Known Marketing Podcast

Coaching & course business podcast for coaches, course creators & experts who want systems to scale from 6-figures to 7+ figures. Every week we pull back the curtain on proven & repeatable marketing, sales, and operational systems. All the funnels, pricing, client journeys, team, KPIs, and tech - so you can grow revenue without working more hours. Interviews with operators, case studies, and step-by-step playbooks. New episodes: practical takeaways, transcripts, and show notes at beknownonline.com.

Publisher

Be Known, LLC

Category

business

Language

en

Explicit

No

First episode

14 Jul 2023

Latest episode

15 Jul 2026

Latest episodes

20 of 61 episodes have a transcript.

1. 

   15 Jul 2026

   [Founder Burnout] - Why Discipline Cannot Fix a Broken Operating System

   Founder burnout is not always a discipline problem. Sometimes the real issue is the operating system behind the entrepreneur, the calendar, the nervous system, the energy, and the way the work is built. Most high-output entrepreneurs think they can push harder, stay more disciplined, and outwork the stress. They do not. Here is what is actually happening. In this Be Known episode, Daniel Pope sits down with MJ Gordon to unpack why scaling a business can quietly break the founder behind it when the human operating system is ignored. The real bottleneck is not always strategy, mindset, or motivation. It is often the founder's capacity, sleep, recovery, biomarkers, nervous system regulation, ADHD patterns, and the way their week is designed. MJ explains why discipline only goes so far when your body is stuck in fight-or-flight, why ADHD entrepreneurs need better motivation systems instead of more pressure, and how tools like Claude can become an external brain for business growth. You will learn how to think about founder burnout as a system error, how to measure the work that drains or restores you, and why sustainable scaling starts with the operator, not just the offer. This conversation is for coaches, consultants, founders, and expertise-driven businesses that want a scalable business without sacrificing the person responsible for building it. If you are not designing the business around your real capacity, you are losing energy, clarity, and leverage. Listen to rethink how you build your week, protect your output, and scale without burning out. Start here: https://beknownonline.com/start/

2. 

   4 Jun 2026

   [Copywriting Hooks] - Why Market Research Beats Clever Headlines

   Copywriting hooks work when they’re built from market research, buyer language, and a believable promise, not when they’re just clever lines on a sales page. Here’s what most businesses get wrong about hooks. They try to write something catchy before they understand what the buyer is already thinking. That’s backwards. In this Be Known episode, Daniel Pope sits down with Nicola Moore, a former crime journalist turned launch strategist and conversion copywriter, to unpack how better hooks, stronger sales pages, and smarter launch strategy actually work. The real bottleneck usually isn’t the headline by itself. It’s the research, positioning, promise, and buyer psychology underneath it. Nicola explains why market research keeps your copy from going stale, why your course name usually shouldn’t lead the page, and how the BAM method helps create a program promise that feels believable, achievable, and measurable. They also get into what journalism teaches about emotion, visual storytelling, and writing in a way that makes people want to keep reading. You’ll learn how to use customer interviews, surveys, testimonials, and AI to find the language your audience is already using, then turn that into clearer sales page copy, stronger hooks, and better launch messaging. This conversation is for coaches, consultants, course creators, and expertise-driven businesses that want more than clever copy. You need copy that helps buyers understand the offer, trust the promise, and move toward a decision. Listen to rethink how you write hooks, structure your sales page, and build marketing around what your customers actually care about. Start here: https://beknownonline.com/start/ (https://beknownonline.com/start/)

3. 

   23 Apr 2026TRANSCRIPT

   [Networking for Business] - Why Most Entrepreneurs Still Cold Call (And How to Build a Referral Pipeline Instead)

   Networking for business is the fastest way to grow without cold calling, but most entrepreneurs still rely on outreach that burns time and kills momentum. Most people think more activity leads to more clients. More calls, more messages, more chasing. They don’t. Here’s what’s actually happening. You’re building a business with no relationship infrastructure, so every sale starts from zero. This is the shift. Your network is your pipeline. When you build strategic relationships, you stop chasing and start getting introduced. In this episode, Daniel Pope from Be Known breaks down how to move from cold outreach to a referral based system that drives consistent business growth. You’ll learn how to build a scalable business through relationships, create strategic partnerships that feed your pipeline, and position yourself so opportunities come to you. If you’re a coach, consultant, or service-based business trying to grow without burning out, this is the model that changes everything. If you’re not building relationships intentionally, you’re losing deals you never even see. Listen in and start building a business that grows through connection, not constant outreach. Start here: ⁠https://beknownonline.com/start/⁠ (https://beknownonline.com/start/)

Inside a recent episode

[Networking for Business] - Why Most Entrepreneurs Still Cold Call (And How to Build a Referral Pipeline Instead)

Published 23 Apr 2026 · Transcript excerpt

[…] Like I'm going to, you know, I'm going to sell them on my product, my service. And I am going to make them see how great I am. And that is the exact opposite mindset that we need to have. That is at old school, hard sell, you know, kind of mentality. And so if we can switch that to every interaction that we have going into it with, I'm going to figure out how I can help Daniel today. I'm going to do something that creates value for him, even if it's just me listening to what a bad day he had. Or, you know, whatever it might be, I'm going to recommend a podcast. I'm going to introduce him to somebody. […]

Who has been a guest on The Be Known Marketing Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Logan Yanovyak
• Kris Rudeegraap
• Crystal Iker
• Wendy Goeth
• Josh Nelson

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

5 ratings

Contact The Be Known Marketing Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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