The Beauty of Business

About The Beauty of Business

The Beauty of Business is a podcast about the business of luxury. Host Alexander Johannessen, founder of DEUS Marketing, sits down with the founders, operators, and strategists behind luxury and premium brands to unpack how they build desire, price with confidence, and grow without cheapening what makes them valuable. Sharp conversations on positioning, craft, and why people buy, plus Alexander's own take on what's moving in the luxury industry. New episodes weekly. Produced by DEUS Marketing. deusmarketing.io

Publisher

Alexander Johannessen

Category

business

Language

en

Explicit

No

First episode

2 Jan 2024

Latest episode

29 Sept 2026

Latest episodes

34 episodes in the feed.

1. 

   29 Sept 2026

   35 Years Inside One Swiss Maison | Mario Peserico | The Beauty of Business ep. 34

   Mario Peserico grew up admiring the watches his father collected. In 1993 he joined that same brand, and never left. Today he's Managing Director of Eberhard & Co., the independent Swiss maison founded in 1887, and president of INDICAM, Italy's anti-counterfeiting institute. In this episode, Mario and Alexander get into what 35 years inside one maison teaches you: why Eberhard makes 16,000 watches a year and refuses to double it, why nobody has copied the Chrono 4 even after the patent expired, and how big the counterfeit problem really is from the man fighting it at industry level. What's covered: 👉🏼 From journalist to Managing Director: joining the brand his father collected 👉🏼 Why he never left, and what he thinks of executives who switch flags 👉🏼 Italy as watchmaking's taste-maker market since World War II 👉🏼 16,000 watches a year, a target of 17,000, and why doubling is off the table 👉🏼 The Chrono 4: patented in 2001, patent long expired, still never copied 👉🏼 The 8-day power reserve story, and keeping it under 5,000 euros for 30 years 👉🏼 Winning the GPHG with a 2,500-franc watch when other winners averaged 80,000 👉🏼 Counterfeits are around 5 percent of world trade: what the fight looks like from the inside 👉🏼 The US on pause, the Gulf's resilience, and whether watch fairs still earn their cost Connect with Mario: https://www.linkedin.com/in/mario-peserico-3781a176/ (https://www.linkedin.com/in/mario-peserico-3781a176/) Discover Eberhard & Co.: https://www.eberhard-co-watches.ch (https://www.eberhard-co-watches.ch) The Beauty of Business is a podcast about the business of luxury, produced by DEUS Marketing. Work with us: https://www.deusmarketing.io (https://www.deusmarketing.io) Connect with Alexander: https://www.linkedin.com/in/alexander-joh/ (https://www.linkedin.com/in/alexander-joh/) Subscribe and leave a rating. It matters more than you think.

2. 

   8 Sept 2026

   Why Only 10 of 350 Watch Brands Really Matter | Maria Bashutkina

   Maria Bashutkina has spent 15 years inside Swiss watchmaking marketing. She's president of the JIMH, a GPHG Academy member, and she supervised 500 mystery shopping evaluations in luxury boutiques worldwide. Her new book, The Right to Exist, asks why some brands command authority while others with beautiful products and bigger budgets never earn it. Maria and Alexander get into the answer: legitimacy, and why it beats visibility every time. They cover the 350 watch brands of which maybe ten truly matter, her verdict on the AP x Swatch collab, why 70 percent of luxury boutique visits fall below expectations, the salesperson as experience architect, and how a founder with no heritage can still earn the right to exist. Connect with Maria on LinkedIn: https://www.linkedin.com/in/mariabashutkina/ (https://www.linkedin.com/in/mariabashutkina/) Her book: https://trueluxury.business/product/the-right-to-exist/ (https://trueluxury.business/product/the-right-to-exist/) The Beauty of Business is a podcast about the business of luxury, produced by DEUS Marketing. Work with us: https://www.deusmarketing.io (https://www.deusmarketing.io)

3. 

   1 Sept 2026

   Why Rolex Wants to Lose You at 45 | Dr Frank Müller

   Dr Frank Müller was part of the young team behind the legendary relaunch of A. Lange & Söhne, spent seven years as CEO of Glashütte Original, sat on the Swatch Group's extended board in the Hayek years, and has advised luxury brands for 17 years through The Bridge To Luxury. He also teaches luxury management at St. Gallen and judges at the GPHG. Frank and Alexander get into the analysis most of the industry won't say out loud: why Rolex deliberately lets its most sophisticated customers graduate to other brands, how Patek Philippe escaped its own collectors with one campaign, why there is no such thing as the Veblen effect, why celebrity collabs are a sign of weakness, and why luxury's four great growth engines of the last 30 years are gone for good. Plus stories from the Blümlein years that only a handful of people alive can tell. Connect with Frank on LinkedIn, or at https://www.thebridgetoluxury.com (https://www.thebridgetoluxury.com) The Beauty of Business is a podcast about the business of luxury, produced by DEUS Marketing. Work with us: https://www.deusmarketing.io (https://www.deusmarketing.io)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

575

Score snapshot 15 Sept 2025

Podcast Authority Score: 18 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

10

Social presence

0

YouTube

66

Engagement

0

Contact The Beauty of Business

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.