The Beauty on Purpose Podcast

About The Beauty on Purpose Podcast

Don’t you wish you had an beauty ”big sister” to guide you through your journey in the industry? Licensed esthetician and beauty biz expert Genevieve Santos-Bann shares her experience working in the industry for over 17 years and features interviews with beauty changemakers in the spa, cosmetics and beauty worlds. Whether you’re a budding esthetician or veteran beautypreneur, each episode is designed to help you take immediate action on the most important strategies for starting and growing your beauty career or business today. Follow her journey as a trainer on Instagram: http://www.instagram.com/360beautymaven.

Publisher

Genevieve Santos-Bann

Category

business

Language

en

Explicit

No

First episode

17 Feb 2022

Latest episode

21 Jul 2025

Latest episodes

77 episodes in the feed.

1. 

   21 Jul 2025

   #76: Maximize Your Spa Business with Ads (Solocast)

   In this episode, Genevieve offers a personal update and discusses her journey in elevating her spa business using Facebook and Instagram ads, guided by online marketing expert Stephanie Mitchell. Discover how Genevieve shifted her focus from providing treatments to coaching and mentoring fellow estheticians. Listen in for an engaging discussion on the importance of building a personal brand, continuous learning, and embracing change to thrive in the beauty industry. Ready to learn how to run ads that actually bring in clients (no more boosting posts)?? Check out this link - https://gensantosbann.com/adlab/ ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann. Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f. Check out our new FREE resource: Esthetician Biz Cheat Sheet! Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

2. 

   11 Jul 2025

   #75: Is your esthetics biz ready for the "Big Beautiful Bill" that just passed?

   In this episode, Genevieve discusses her content creation journey, including her strategies for leveraging Instagram Live, TikTok, and YouTube Shorts to connect with her audience. She emphasizes the importance of financial education and preparation, urging listeners to understand their finances and take control of their business success. ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann. Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f. Check out our new FREE resource: Esthetician Biz Cheat Sheet! Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

3. 

   3 Jul 2025

   #74: Juggling Parenthood and Business with the NYC Esthetician Community

   Esthetician Genevieve Santos Bann discusses the challenges of balancing parenthood and business as a beauty industry veteran, interviewed by Joanne Hedstrom, offering insights into work-life balance.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Podcast Authority Score: 25 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

38

Social presence

0

YouTube

0

Engagement

32

Contact The Beauty on Purpose Podcast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.