Welcome to The Beauty Sessions - Beauty's new strategic authority.
Insider conversations with the industry's most influential leaders, hosted by Sophie Blowfield, a world-class brand strategist and beauty consultant.
From breakout founders to global executives, Sophie takes you behind the velvet rope for unfiltered conversations about building, scaling, and disrupting in today's beauty landscape. Discover the strategic decisions and hard-won insights that shaped the brands you love.
The Beauty Sessions: Your insider access to beauty's most strategic minds.
Ep 40: Matilda Djerf — Fashion, Beauty & the Djerf Avenue Empire
Few people have built an empire quite like Matilda Djerf. In this episode, Sophie Blowfield sits down with the Swedish-born creative behind Djerf Avenue, the global fashion, beauty and lifestyle brand she co-founded that grew from a travel blog and a devoted online community into a phenomenon — complete with that signature effortless blowout everyone now asks their hairdresser for.
Matilda opens up about why her community has always been the face of the brand — modelling the campaigns, filling an empty chair in every meeting — the fierce commitment to showing every size on the website, and the story behind the Djerf Avenue name.
They also get into the part of the business Sophie thinks is criminally underrated — Djerf Avenue Beauty. They also talk about the brand’s new permanent store in New York, and what’s next. A masterclass in community, intuition and building a brand entirely on your own terms.
I hope you enjoy!
Follow The Beauty Sessions on Instagram (https://www.instagram.com/thebeautysessions/?hl=en)
Follow Sophie Blowfield on Instagram (https://www.instagram.com/sophieblowfield/?hl=en)
Follow Matilda Djerf on Instagram (https://www.instagram.com/matildadjerf/?hl=en)
Follow Djerf Avenue on Instagram (https://www.instagram.com/djerfavenue/?hl=en)
14 Oct 2026
Ep 39: Sarah Creal — The Woman Behind Beauty's Most Iconic Products
Some people spend a career making other people's visions iconic. Sarah Creal is one of them — and now she's done it for herself. In this episode, Sophie Blowfield sits down with the product developer and brand architect behind some of the most legendary names in luxury beauty: Tom Ford Beauty, Bobbi Brown, and Victoria Beckham Beauty, where she was co-founder and CEO.
With over 30 years of expertise — from the Clinique counter to Estée Lauder boardrooms — Sarah launched her own brand, Sarah Creal Beauty, in 2024: a first-of-its-kind luxury line created specifically for women 40+. It's already won global awards and sits in Sephora stores across the US.
A genuine masterclass in product, storytelling and conviction.
I hope you enjoy!
Follow The Beauty Sessions on Instagram (https://www.instagram.com/thebeautysessions/?hl=en)Follow Sophie Blowfield on Instagram (https://www.instagram.com/sophieblowfield/?hl=en)Follow Sarah Creal on Instagram (https://www.instagram.com/sarah.creal/?hl=en)
7 Oct 2026
Ep 38: Julianne Goldmark — Building the World of Emi Jay: The Hair Brand Taking Over Sephora
Some brands you wear. Emi Jay is one you feel genuinely attached to. In this episode, Sophie Blowfield sits down with founder Julianne Goldmark — who, let's be honest, redefined the claw clip for an entire generation.
Julianne started Emi Jay back in 2009, at just 15. More than 15 years later it's a bona fide that-girl staple — worn by Hailey Bieber, Sofia Richie and Kendall Jenner.
It's now expanded into cult hairstyling products, and since launching in Sephora in 2025 has become one of the best-selling brands at Sephora, full stop.
She and Sophie get into building a brand world with a story around every product, the reality of the Sephora era, and why, after 15 years, her biggest lesson is simply to be patient.
I hope you enjoy!
Follow The Beauty Sessions on Instagram (https://www.instagram.com/thebeautysessions/?hl=en)
Follow Sophie Blowfield on Instagram (https://www.instagram.com/sophieblowfield/?hl=en)
Follow Emi Jay on Instagram (https://www.instagram.com/emijayinc/?hl=en)
Who has been a guest on The Beauty Sessions
Names identified in recent episode analyses. Showing up to five guests.
Kira Mackenzie Jackson
Erin Kleinberg
Sam McKnight
Jenny Lei
Carol Han
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
12 ratings
Contact The Beauty Sessions
Guest appearances
Books guests
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