About The Behavioral Economics in Marketing's Podcast
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com (https://behavioraleconomicsinmarketing.com)
Overcoming Noise in Marketing Channels | Behavioral Economics in Marketing Podcast | Season 10 - In Review
Your audience is overwhelmed — email overload, social media clutter, algorithm filters, and constant distractions are just a few of the reasons your message might not be getting through. In this episode of Behavioral Economics in Marketing, we dive into the concept of “noise” from Communication Theory and how it disrupts the delivery, reception, and impact of your marketing efforts.
You’ll learn how to identify different types of noise — from semantic confusion to psychological distractions — and gain practical strategies to cut through the chaos. From simplifying your message and optimizing your timing to leveraging storytelling, personalization, and feedback loops, this episode gives you the tools to ensure your message lands, resonates, and drives action.
Key topics: communication theory, noise in marketing, attention, personalization, messaging clarity, customer engagement, multichannel strategy.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
8 Sept 2025
Season 9 Spotlight: Mastering Communication | Behavioral Economics in Marketing Podcast | Season 10 - In Review
Welcome to this Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, where we revisit Season 9’s groundbreaking exploration of the economics of remote work — a topic that has transformed how organizations operate in today’s world.
Season 9 uncovered how remote work reshapes incentives, productivity, and employee engagement through behavioral economics. Now, we build on those insights by focusing on one of the biggest hurdles remote teams face: communication.
In this episode, we dive into Communication Theory and Remote Work Dynamics, revealing how distance, technology, and human behavior complicate clear communication. Discover practical strategies to cut through noise, reduce misunderstandings, and foster stronger collaboration in your distributed teams.
If you lead or work in a remote or hybrid environment, this episode offers essential behavioral tools to help your team connect more effectively and perform at its best.
🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.comBehavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
4 Sept 2025
Anchoring and Pricing: How First Impressions Shape Purchase Decisions | Behavioral Economics in Marketing Podcast | Season 10 - In Review
Why does a $149 pair of headphones feel like a bargain — just because you saw a $399 pair first? That’s the power of anchoring, one of the most influential (and often overlooked) pricing strategies in behavioral economics.
In this episode of Behavioral Economics in Marketing, we explore how the very first number your customer sees — whether it’s a premium product, a crossed-out “original price,” or a high-priced menu item — can shape every decision that follows. You’ll learn how to use anchoring to your advantage without crossing ethical lines, plus actionable tactics like tiered pricing, decoy options, and reset strategies if your anchor misses the mark.
Whether you’re pricing products, proposals, or promotions, anchoring helps you influence value perception and drive more confident conversions.
Key topics: pricing psychology, value framing, consumer behavior, ethical marketing, pricing tiers, sales strategy.
🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.comBehavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.9 / 5
13 ratings
Spotify
4.4 / 5
9 ratings
Contact The Behavioral Economics in Marketing's Podcast
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of The Behavioral Economics in Marketing's Podcast?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
