by Wondery
<p>The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.</p><p>How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet <strong>[TBOY]</strong>) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.</p><p>Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now. </p><p><br></p>
Language
🇺🇲
Publishing Since
10/8/2024
Email Addresses
1 available
Phone Numbers
0 available
April 29, 2025
This episode explores the Frappuccino's journey from a Boston coffee shop creation to a global Starbucks phenomenon, highlighting its impact on the company's growth and cold beverage dominance.
April 22, 2025
Kevin Eastman and Peter Laird discuss how a humorous drawing of a ninja turtle unexpectedly evolved into the highly successful Teenage Mutant Ninja Turtles franchise.
April 15, 2025
Hosts of The Best Idea Yet podcast explore Lonnie Johnson's journey from rocket scientist to Super Soaker inventor, revealing the secret to turning side hustles into realities.
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