The Beverage Business Hub Podcast

About The Beverage Business Hub Podcast

Join us as we explore the world of digital marketing tailored for small to medium-sized beverage brands. Whether you're in the wine, spirits, or drinks industry, this podcast is your go-to resource for navigating the digital landscape and growing your business in today's fast-paced world. By learning the latest strategies and tactics and learning from industry experts - get ready to cut the trial and error process and level up your brand in a digital era! Subscribe now to stay ahead, and let's get crushing!

Publisher

Chloe & Matthew

Category

business

Language

en

Explicit

No

First episode

1 Dec 2023

Latest episode

17 Aug 2026

Latest episodes

17 episodes in the feed.

1. 

   17 Aug 2026

   What Should Your Winery Actually Prioritise in Marketing? (Ep. 17)

   Most wineries aren’t short of marketing ideas. The harder part is knowing which ones actually deserve your attention. Should you be investing in Meta Ads? Email marketing? Your wine club? Cellar door bookings? Content? Customer retention? The answer depends on where the real opportunities — and problems — are within your DTC customer journey. In this episode of the Beverage Business Hub Podcast, I’m sharing real examples from wineries we’ve worked with around the world to explore how to decide what your winery should actually prioritise in marketing. We look at a cellar door campaign that generated around 70 bookings, another winery that stopped a campaign after spending $100 without a single booking, and a wine club that appeared to be growing — until the data showed members were leaving at almost exactly the same rate they were joining. We also explore why more customer acquisition isn’t always the answer, how to identify where customers are getting stuck, and why sustainable DTC growth is often the result of making a series of better decisions rather than finding one brilliant marketing tactic. If you’re wondering where your next marketing dollar — or your team’s next 10 hours — should go, this episode will give you four questions to help you decide: Where are our customers actually coming from? Where are we losing them? What is already working? What are we assuming? Because instead of asking, “What else should we be doing?”, the more useful question might be: “What problem should we solve next?” 🍷 Vinum Vita DTC Growth Audit If you know your winery’s DTC business could be performing better but you’re not sure where to start, the Vinum Vita DTC Growth Audit helps identify what’s working, where customers are dropping off, and which opportunities deserve your attention next. Visit www.vinum-vita.com (www.vinum-vita.com) and click Growth Audit to learn more.

2. 

   21 Jul 2026

   The Cellar Door Trap: Why Most Wineries Lose Their Best Customers (Ep. 16)

   The cellar door isn't the finish line—it's the starting point. Many wineries invest enormous amounts of time, money, and attention into creating an unforgettable cellar door experience. But once visitors leave, the relationship often fades into a generic newsletter and a forgotten email list. In this episode of the Beverage Business Hub Podcast, we explore what I call The Cellar Door Trap—the belief that the winery visit is the relationship rather than the beginning of one. We discuss why cellar door visitors are your highest-intent customers, why generic follow-up quietly undermines memorable experiences, and how wineries can extend hospitality beyond the tasting room through thoughtful digital communication. If you're looking to grow your direct-to-consumer wine business, improve customer retention, and build a stronger wine club, this episode offers a different way to think about the customer journey. Why cellar door visitors are your most valuable marketing asset The hidden cost of treating every customer the same after they visit Why most winery email marketing fails to create lasting relationships How hospitality should continue long after visitors leave your winery The mindset shift needed to build stronger customer loyalty and sustainable DTC growth 🌐 Vinum Vita https://www.vinum-vita.com (https://www.vinum-vita.com/) Want to uncover the hidden opportunities inside your customer journey? Our Vinum Vita DTC Growth Audit (www.vinum-vita.com) analyses your website, Commerce7 setup, Klaviyo automations, CRM, customer journeys, and wine club to identify exactly where customers are getting stuck—and what to improve first. 🍷 Join the Beverage Business Hub https://crushatsocial.ac-page.com/beverage-business-hub-join-us (https://crushatsocial.ac-page.com/beverage-business-hub-join-us) If you're a winery owner, beverage founder, hospitality brand, or tourism operator looking to build stronger customer relationships and a more sustainable marketing strategy, subscribe for weekly insights on wine marketing, brand building, digital strategy, customer retention, direct-to-consumer sales, and the consumer trends shaping the future of the beverage industry.

3. 

   13 Jul 2026

   Why Most Wineries Aren't Actually Growing (Even When Sales Look Good) (Ep. 15)

   Healthy sales don't always mean healthy growth. In this episode of The Beverage Business Hub Podcast, I unpack a real winery DTC audit that revealed how a business with strong sales and loyal customers was quietly losing momentum through customer churn. We discuss why wineries should focus less on acquiring new customers and more on helping existing customers progress—from subscriber to buyer, buyer to repeat customer, repeat customer to wine club member, and ultimately to brand advocate. If you've ever wondered why your wine club isn't growing despite consistent sales, or why repeat purchases aren't happening as often as you'd like, this conversation will help you identify where hidden revenue opportunities may exist within your existing customer base. Why retention is often a better investment than acquisition Understanding the Customer Progression Gap The importance of intentional customer journeys How onboarding and pre-shipment communication impact wine club retention The five customer transitions every winery should be measuring 🍷 Book a Vinum Vita DTC Growth Audit Want to uncover the hidden opportunities in your own customer journey? Our DTC Growth Audit analyses your website, Commerce7 setup, CRM, Klaviyo automations, customer journeys and wine club to identify exactly where customers are getting stuck—and where your biggest growth opportunities exist: https://www.vinum-vita.com (https://www.vinum-vita.com) 🎥 Watch this episode on YouTube: https://youtu.be/LTRWLXbFYmo 🍷 Vinum Vita https://www.vinum-vita.com 🍇 Join the Beverage Business Hub https://crushatsocial.ac-page.com/beverage-business-hub-join-us

4. 

   19 Jun 2026

   The Biggest Problem With Winery Marketing Today (Ep. 14)

   The wine industry doesn't have a wine problem—it has a communication problem. In this episode of The Beverage Business Hub Podcast, Chloe Thomas explores why so many wineries struggle to connect with today's consumers, despite creating incredible wines and unforgettable cellar door experiences. From outdated social media strategies to disconnected marketing systems, this conversation unpacks the biggest challenges facing winery marketing today and shares practical ways to build stronger relationships with modern wine consumers. In this episode, you'll learn: • Why traditional winery marketing is becoming less effective • How authentic storytelling outperforms polished promotional content • Why your marketing channels should work together as one ecosystem • The importance of email marketing and customer journeys • How to create content that educates, connects and builds trust • Why wineries need to think beyond the cellar door to remain relevant in the next decade Whether you're a winery owner, beverage founder, hospitality brand or tourism operator, this episode will help you rethink how your brand communicates in a rapidly changing digital world. 🎥 Watch this episode on YouTube: https://youtu.be/mgVbG3RHIHs (https://youtu.be/mgVbG3RHIHs) 🍷 Vinum Vita https://www.vinum-vita.com (https://www.vinum-vita.com/) 🍇 Join the Beverage Business Hub https://crushatsocial.ac-page.com/beverage-business-hub-join-us (https://crushatsocial.ac-page.com/beverage-business-hub-join-us)

5. 

   8 Jun 2026

   Stop Sending Newsletters. Build a Better Winery Email System (Ep.13)

   Most wineries are sending emails. Very few have a system. In this episode, Chloe explores one of the biggest missed opportunities in winery marketing: email automation. While many wineries focus on newsletters, social media, and seasonal campaigns, the real opportunity often lies in creating a connected customer journey that continues working behind the scenes long after someone leaves the cellar door or visits your website. You'll learn about three foundational email automations that can help wineries build stronger customer relationships, create better experiences, and stay top of mind without constantly needing to create more content. In this episode, we discuss: • Why email automation is often the most underutilised tool in winery marketing • How to create a welcome sequence that introduces new subscribers to your brand • The role of abandoned cart emails in continuing the customer conversation • Why post-purchase communication is essential for customer retention • How small wineries can use systems to create a more personalised experience • The difference between sending emails and building a marketing ecosystem If you're a winery owner, marketer, cellar door manager, or beverage brand looking to strengthen your customer relationships and build a more sustainable direct-to-consumer strategy, this episode is for you. Resources & Links 🌐 Vinum Vita https://www.vinum-vita.com (https://www.vinum-vita.com/) ▶️ Watch on YouTube https://www.youtube.com/@BeverageBusinessHub (https://www.youtube.com/your-video-link) 🍷 Join the Beverage Business Hub https://crushatsocial.ac-page.com/beverage-business-hub-join-us (https://crushatsocial.ac-page.com/beverage-business-hub-join-us) Connect with us for more insights on winery marketing, wine tourism, hospitality branding, customer experience, and the future of beverage marketing.

6. 

   1 Jun 2026

   Why Most Winery Instagram Accounts Don't Work (Ep.12)

   Most wineries don't have an Instagram problem. They have a strategy problem. Many winery Instagram accounts are still operating as if it's 2018, while consumer behaviour, content preferences, and social platforms have changed dramatically. In this episode, we explore why so many winery Instagram accounts struggle to generate meaningful business results and what wine brands should be doing instead. We discuss: 🍷 Why every winery needs a clear objective for Instagram 🍷 The advantage small wineries have over larger brands on social media 🍷 Why raw, authentic video content is outperforming polished content 🍷 How to use Instagram to grow your email list and customer relationships 🍷 Simple profile optimisation tactics most wineries overlook 🍷 How Instagram fits into a larger winery marketing ecosystem Whether your goal is increasing cellar door traffic, growing your wine club, promoting events, or building long-term brand awareness, this episode will help you think more strategically about social media and winery marketing. 🌐 Vinum Vita https://www.vinum-vita.com (https://www.vinum-vita.com) 🍷 Join the Beverage Business Hub Waitlist https://crushatsocial.ac-page.com/beverage-business-hub-join-us (https://crushatsocial.ac-page.com/beverage-business-hub-join-us) 📺 Subscribe on YouTube https://www.youtube.com/@BeverageBusinessHub (https://www.youtube.com/@BeverageBusinessHub) The Beverage Business Hub Podcast explores marketing, branding, wine tourism, hospitality, direct-to-consumer sales, and consumer trends shaping the future of the beverage industry. #WineMarketing #WineryMarketing #WineBusiness #WineIndustry #HospitalityMarketing

7. 

   25 May 2026

   Why Most Wineries Are Growing The Wrong Audience Online (Ep.11)

   Most wineries think they have an audience growth problem. In reality, many are simply attracting the wrong people. In this episode, Chloe Thomas explores why traditional winery marketing strategies — especially discount-driven email capture — often fail to create long-term customer relationships. She breaks down a more modern approach to winery audience growth using lead magnets, Meta lead generation ads, Instagram keyword automation, and email nurturing systems designed to attract more aligned wine consumers. This episode explores: • Why discounts don’t always build loyalty • The difference between attention and alignment • How wineries can attract higher-quality audiences online • Lead magnet strategies for wine brands • Instagram automation and audience nurturing • Why email marketing still matters more than ever • Building long-term direct relationships with wine consumers 🎥 Watch on YouTube: https://youtu.be/iupGRG-SkEU (https://youtu.be/iupGRG-SkEU) 🍷 ABOUT VINUM VITA PARTNERS We help wineries and beverage brands grow their online presence through modern marketing, storytelling, content strategy, and audience development. 🌐 https://vinum-vita.com/ (https://vinum-vita.com/)

8. 

   23 Apr 2025

   From Coke Zero to Challenger Heroes: The Psychology & Strategy Behind Winning Brands (Ep.10)

   In this episode, we had a deep-dive conversation with Courtney O'Brien, founder of The Outlier Initiative, a boutique branding consultancy serving beverage brands ready to break out of the mould. She spent over 20 years at some of the biggest beverage companies in the world — think Coca-Cola, Danone, and Gallo — where she didn’t just market brands… she built category leaders. Now, she champions challenger beverage brands ready to stand out through strategic positioning, sharp storytelling, and a deeply human-centred approach. Meet Courtney: Courtney launched The Outlier Initiative after decades in corporate brand management, where she built her reputation as a go-to expert in brand positioning and cultural relevance. She discovered her "superpower" was guiding brands to self-actualise — helping them become the most compelling versions of themselves. Now, she brings that strategic clarity to start-ups and founders who want to disrupt without losing their soul. Branding is Not Tactics: One of the biggest misconceptions Courtney tackles? That branding equals marketing tactics. She emphasises the importance of developing a clear, compelling brand message before jumping into tools like TikTok, email, or influencer partnerships. Strategy should drive execution — not the other way around. Big vs. Small: How Challenger Brands Can Win: Courtney reveals the strategic advantages small brands have over their larger counterparts: Ability to move faster and take risks High-touch, unscalable actions like direct customer feedback Authentic founder stories that big brands can't replicate The Foundational Process: Courtney walks us through her 3-phase approach: Learning: Market and competitive landscape, consumer behaviours, and category perception Positioning: Mapping the white space and defining emotional resonance Messaging & Tactics: Crafting a consumer-first narrative before choosing any marketing channels A Masterclass in Consumer Psychology: Drawing on frameworks like StoryBrand, Courtney explains how to make your customer the hero. She stresses the need for brands to get crystal clear on the problem they solve — not just describe their product features. Personal Branding for Founders: The conversation naturally extends into personal branding. Courtney shares her journey applying her own brand-building process to herself after 15 years in the corporate world — and why every founder should do the same. Want to learn more from Courtney? Connect with Courtney O'Brien: 🔗 Website:⁠ theoutlierinitiative.com⁠ (https://theoutlierinitiative.com) 🔗 LinkedIn:⁠ ⁠ (https://www.linkedin.com/in/courtneyobrien)https://www.linkedin.com/in/courtney-obrien/ Looking to elevate your brand and marketing strategy? Join our Beverage Business Hub for exclusive tools, training, and resources designed to help beverage brands thrive in the digital space. From plug-and-play templates to strategy sessions, we’ve got you covered. 🔗 Learn more here:⁠ https://crushatsocial.ac-page.com/beverage-business-hub-join-us⁠ (https://crushatsocial.ac-page.com/beverage-business-hub-join-us)

9. 

   18 Feb 2025

   Beyond the Label: How to Build a Beverage Brand That Sells with Scout Driscoll (Ep. 9)

   In this episode, we had an insightful conversation with Scout Driscoll, founder of Vint, a branding studio dedicated to the wine and spirits industry. With over 20 years of experience in design and branding, Scout has helped countless beverage brands craft compelling identities that resonate with their ideal customers. Meet Scout: After running a broader design agency for two decades, Scout saw the need for specialised branding in the wine and spirits sector—leading her to establish Vint. Her approach goes beyond just logos and visuals; she focuses on creating emotional connections that make brands memorable and marketable. Branding as More Than Just a Logo: Scout shares her perspective on branding as a strategic foundation, not just an aesthetic choice. She explains how a strong brand identity guides business decisions, aligns stakeholders, and helps wineries build lasting relationships with consumers. Crafting a Brand That Stands Out: With competition fiercer than ever, how can wine and beverage brands differentiate themselves? Scout breaks down key strategies, including: Defining a brand’s core emotional driver Understanding the ideal customer and their values Using a brand’s unique personality to create distinction beyond product details Navigating a Saturated Market: Chloe and Scout discuss the challenges of cutting through the noise in the beverage industry. Scout offers expert insights into how wineries can position themselves effectively by focusing on what makes them irreplaceable to their audience. The Power of Mentorship & Community: Entrepreneurship can be a lonely road, but Scout highlights the importance of small, high-quality networking groups and mentorship. She shares how these communities have played a pivotal role in her business success. Want to learn more from Scout? Connect with Scout Driscoll for expert insights on branding: 🔗 Vint Branding: https://www.vint.studio (https://www.vint.studio) 🔗 LinkedIn: https://www.linkedin.com/in/scoutdriscoll (https://www.linkedin.com/in/scoutdriscoll) Ready to elevate your knowledge and execution in digital marketing? Explore our⁠ ⁠Beverage Business Hub membership!⁠⁠ Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here:⁠ ⁠⁠⁠https://crushatsocial.ac-page.com/beverage-business-hub-join-us⁠⁠. (https://crushatsocial.ac-page.com/beverage-business-hub-join-us⁠⁠.) 🔗 Learn more here: https://crushatsocial.ac-page.com/beverage-business-hub-join-us (https://crushatsocial.ac-page.com/beverage-business-hub-join-us)

10. 

    16 May 2024

    Uncorking the Secrets of META Advertising For Wine Brands 🍷💰

    In this episode, we nerd out with Molly Bossardt, a Facebook Advertising Specialist known for delivering outstanding results for wine brands (like a jaw-dropping 10x return on ad spend!). With a Master's in Art Business and over nine years of marketing experience, Molly founded Bread & Butter Digital Marketing in 2020 to revolutionise winery marketing in Charlottesville, Virginia, and beyond. Meet Molly: Molly has blended academic expertise with practical experience to drive revenue through innovative marketing campaigns. She is acutely aware of the wine industry's hurdle: the imperative to allure younger demographics as older cohorts diminish. Navigating the Digital Landscape: Molly delves into her journey navigating Facebook and Instagram advertising for wine brands, shedding light on the platforms' ever-changing landscape. She explores current effective strategies amidst dynamic shifts and touches on the evolving role of AI in advertising. Targeting and Creativity: She delves into the importance of "creative" targeting in effectively captivating the "new consumer" on these platforms and how to leverage AI to keep ad costs down and converting better. Digital Strategy for Wineries: We scrutinise the role of advertising in wine brands' overarching digital strategy, clearly distinguishing between lead generation and direct sales objectives. Budgeting and ROI: We also delve into the pay-to-play dynamics of social media advertising, offering insights into establishing optimal ad budgets for wineries. Furthermore, she discusses differing agency viewpoints on ad spend, stressing the significance of customised strategies and measurable ROI. Want to learn more from Molly? Connect with  Molly Bossard for further insights and resources. LinkedIn: https://www.linkedin.com/in/molly-bossardt-5a804859/ (https://www.linkedin.com/in/molly-bossardt-5a804859/) Website: ⁠https://www.breadandbutterdigitalmarketing.com/ (⁠https://www.breadandbutterdigitalmarketing.com/) Free Facebook Ads Audit (valid May 2024): https://www.breadandbutterdigitalmarketing.com/free-meta-audit (https://www.breadandbutterdigitalmarketing.com/free-meta-audit) Ready to elevate your knowledge and execution in digital marketing? Explore our⁠ ⁠Beverage Business Hub membership!⁠⁠ Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here:⁠ ⁠⁠https://crushatsocial.ac-page.com/beverage-business-hub-join-us⁠⁠. (https://crushatsocial.ac-page.com/beverage-business-hub-join-us⁠⁠.)

11. 

    14 Feb 2024

    Profitable SEO Strategies + Tactics for Beverage Brands 📈 💰

    In today's episode, we dive into digital marketing and SEO strategies tailored to beverage brands. Our guest, Connor Widder, is the owner and founder of KRU Marketing, which helps wineries get more tasting room reservations, online wine sales & wine club subscriptions through search marketing campaigns. He has helped wineries grow sales from $3 M to $30M through his Framework and will be spilling some of his secrets here today and in the Beverage Business Hub, where we are super excited to welcome him as a guest expert!!!! What’s in this episode? Understanding the Significance of SEO for Beverage Brands We discuss the role of SEO in capturing consumer interest, driving website traffic, and ultimately boosting sales for beverage brands in an increasingly digital marketplace. Key Insights into Effective SEO Strategies Connor shares practical SEO tactics and success stories, illustrating how optimising website content can dramatically enhance online visibility, and drive both online and offline sales. Common SEO Pitfalls to Avoid Connor highlights mistakes made by beverage brands in SEO implementation, such as neglecting core SEO features on product pages and overlooking proper content structuring. Measuring ROI and Success in SEO Efforts Connor provides valuable insights into tracking the ROI of SEO campaigns, emphasising the importance of setting up analytics tools and aligning digital marketing efforts with tangible business outcomes. Strategic Approach to Digital Marketing for Wineries The episode highlights the need for wineries to view digital marketing as a long-term investment, prioritising strategic planning and expert guidance to maximize ROI and drive sustainable growth. Want to learn more from Connor? Connect with Connor Widdler for further insights and resources. LinkedIn: https://www.linkedin.com/in/connorwidder/ (https://www.linkedin.com/in/connorwidder/) Website: https://krumarketing.com/ (https://krumarketing.com/) Ready to elevate your knowledge and execution in digital marketing? Explore our⁠ ⁠Beverage Business Hub membership!⁠⁠ Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here:⁠ ⁠https://crushatsocial.ac-page.com/beverage-business-hub-join-us⁠⁠. (https://crushatsocial.ac-page.com/beverage-business-hub-join-us)

12. 

    10 Jan 2024

    Building A Personal Brand: Why You Need One in 2024 and Beyond 🍷

    Welcome to The Beverage Business Hub⁠-Cast! Today, we're delving deep into the world of personal branding, tailored for the wine industry, with our expert guest, Priscilla Hennekam. Priscilla, a true innovator, wine specialist consultant, and seasoned business owner, joins us to share her wealth of experience and insights. Together, we're uncovering the ins and outs of personal branding—sharing our journeys, the challenges, and the incredible professional successes it brings. Tune in to absorb Priscilla's expertise, insights and experiences and discover how personal branding can set you apart and secure you opportunities in our industry! Why Personal Branding: In today's digitally-driven landscape, a personal brand serves as your unique stamp in a crowded online sphere. Crafting a compelling personal brand isn't just about visibility—it's about creating your OWN opportunities and letting people get to know, like and trust you before deciding to work with you on a project or opportunity. 5 Practical Steps to Kickstart Your Personal Brand: 1. Decide: Making the decision to cultivate a personal brand marks the pivotal starting point. It's about committing to showcasing your professional identity and leveraging platforms like LinkedIn, Instagram, Facebook, or other mediums as your stage. This intentional choice sets the groundwork. 2. Find Your Niche: Identifying your unique niche is pivotal for a strong foundation. It's not just about being in an industry; it's about pinpointing what uniquely sets you apart within that realm. This involves recognising your strengths, passions, and expertise that distinguish you from others. By defining your niche, your brand gains a clear and distinct identity within the market, making it easier to resonate with your target audience. 3. Be Authentic: Authenticity forms the core of a compelling personal brand. It's about showcasing the true essence of who you are—your values, beliefs, and genuine self. Authenticity breeds trust and establishes deeper connections. People are naturally drawn to sincere and real individuals, creating a loyal audience base that resonates with your authentic message. 4. Share Your Value: Providing value is essential in establishing your brand's credibility. Share your expertise, knowledge, and insights generously. Utilise various mediums—blogs, podcasts, videos, social media posts—to offer solutions, tips, and valuable content related to your niche. Consistently delivering value positions you as an authority in your field, enhancing your brand's reputation. 5. Show Up: Consistency is the linchpin of building a personal brand. It requires persistent effort and visibility. Consistently engage with your audience across chosen platforms—be it LinkedIn, Instagram, or a personal website. Regularly contribute to discussions, share updates, and actively participate in industry-related conversations. The consistent presence reinforces your brand's visibility and reinforces your message, creating lasting impact and resonance within your audience. Where can our guests find you? Connect with Priscilla Hennekam for further insights and resources here: Main website - ⁠http://www.hennekamwines.com/ (http://www.hennekamwines.com/) Linkedin Profile - https://www.linkedin.com/in/priscillahennekam/ (https://www.linkedin.com/in/priscillahennekam/) Instagram - https://www.instagram.com/hennekamsommeliere/ (https://www.instagram.com/hennekamsommeliere/) Ready to elevate your knowledge and execution in digital marketing? Explore our⁠ ⁠Beverage Business Hub membership (https://crushatsocial.ac-page.com/beverage-business-hub-join-us)!⁠⁠ Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here:⁠ https://crushatsocial.ac-page.com/beverage-business-hub-join-us (https://crushatsocial.ac-page.com/beverage-business-hub-join-us)

13. 

    24 Dec 2023

    Defining 'Why': The Game-Changer in Brand Identity 🍾 - (part 2 of 7)

    In this episode of the ⁠Beverage Business Hub⁠ (https://crushatsocial.ac-page.com/beverage-business-hub-join-us) cast, we will delve into a fundamental aspect of consumer behaviour and branding: the power of "why." As Simon Sinek famously said, "People don't buy what you do; they buy why you do it." This sets the stage for exploring how the 'why' behind brands profoundly influences consumer choices and brand success. The Power of 'Why' in Consumer Behavior Let's begin by exploring a compelling example demonstrating the impact of 'why' on consumer behaviour. Consider two wineries offering similar products but at vastly different price points. What sets them apart? It's their 'why.' We'll examine how a brand's underlying purpose and story can significantly shape consumer perceptions, influencing their purchasing decisions. Understanding the Significance of 'Why' in Branding Taking cues from iconic brands like Nike, we'll dissect how a clear 'why' propels certain brands ahead of others in competitive markets. We'll discuss how uncovering a brand's 'why' is intricately linked to crafting a Unique Value Proposition (UVP), a critical component in brand differentiation and resonance. Crafting a Captivating UVP What makes a UVP compelling? We'll break down the golden circle concept introduced by Simon Sinek - the 'why,' 'how,' and 'what' - and illustrate its application in crafting a UVP that resonates deeply with the target audience. Drawing examples from the wine industry, we'll showcase brands like Avaline Wines, Empathy Wines, Penfolds, and Wine for The People to highlight diverse yet effective UVP strategies. The Challenge of Defining the 'Why' Not every brand finds it easy to articulate its 'why.' We'll discuss the challenges some brands face in defining their purpose and how this impacts their overall marketing strategy. Furthermore, we'll showcase how a clear 'why' can transform various touchpoints, from web design to customer experience. Would you like all this information in a digestible FREE mini e-book: Grab the full 7-step blueprint here: ⁠https://crushatsocial.ac-page.com/from-ferment-to-fame⁠ (https://crushatsocial.ac-page.com/from-ferment-to-fame) Ready to elevate your knowledge and execution in digital marketing? Explore our⁠ ⁠Beverage Business Hub membership!⁠⁠ (https://crushatsocial.ac-page.com/beverage-business-hub-join-us) Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here:⁠ ⁠https://crushatsocial.ac-page.com/beverage-business-hub-join-us⁠⁠ (https://crushatsocial.ac-page.com/beverage-business-hub-join-us).

14. 

    17 Dec 2023

    Metrics Matters: Navigating Data for Effective Marketing 📈🍾

    Welcome to ⁠The Beverage Business Hub⁠ (https://crushatsocial.ac-page.com/beverage-business-hub-join-us)-Cast! In today's episode, we're diving deep into the world of data-driven marketing with Kelsey Parkin, an expert in data analytics and business systems. She's here to unpack the power of data, where to get best started know what to track, how to track it and the kind of impact it can bring to your beverage business. Background and Expertise: Kelsey shares her journey into the world of data analytics and business systems, shedding light on what inspired her to specialize in assisting businesses with their data-driven strategies. Her expertise lies in deciphering complex data sets and crafting streamlined systems that fuel business growth. Understanding Data's Role: Discover the benefits of leveraging data in marketing, and understanding why brands should prioritise data-driven strategies in their day-to-day operations. Learn where small to medium beverage brands should start and the key areas to focus on for beginners. Kelsey also reveals the top software for gaining valuable insights. Customised Data Dashboards: Learn about the benefits of custom data dashboards for beverage businesses and the essential metrics to gauge the success of digital marketing efforts. Gain insights into how often these dashboards should be reviewed and essential tips for reporting. Challenges and Solutions: Kelsey discusses common areas where ecommerce brands fail in data tracking and analysis, highlighting significant blind spots that companies often overlook. Listen closely to avoid these pitfalls in your data strategy. Where can our guests find you? Connect with Kelsey Parkins for further insights and resources here: Main website - https://kelseyrparkin.com/ (https://kelseyrparkin.com/) Traffic tracking bundle (UTM tracking) - https://bit.ly/3GwCuFq (https://bit.ly/3GwCuFq) Tiktok - @kelseyrparkin Ready to elevate your knowledge and execution in digital marketing? Explore our ⁠Beverage Business Hub membership!⁠ (https://crushatsocial.ac-page.com/beverage-business-hub-join-us) Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here: https://crushatsocial.ac-page.com/beverage-business-hub-join-us (https://crushatsocial.ac-page.com/beverage-business-hub-join-us)

15. 

    4 Dec 2023

    Strategic Goal-Setting: Paving the Path for 2024 and Beyond 📈✅ - (part 1 of 7)

    In this episode of the Beverage Business Hub cast, we introduce "Ready, Set, Goal! It's Time to Grow or Go Home." This is about casting a huge vision, getting your team back the mission, and setting measurable business and marketing goals. If you ever wonder if your team's (or your own) actions are leading the business to where you want it to go, this is a good episode to refresh your memory on the goal-setting process, ready for a BIG 2024 and beyond! How important is a solid business foundation and vision statement for long-term success? Beginning with a clear vision statement lays the groundwork for enduring success in any business. It's about embracing a broader perspective beyond immediate goals, which is vital in navigating evolving business landscapes. Consistency in beliefs while adapting to change ensures a steady guiding principle. Empathy Wines' success, rooted in a strong consumer-centric approach, illustrates the impact of a well-defined vision. How do businesses break down larger goals into achievable milestones? Breaking broad business aims into specific, achievable milestones is crucial for realizing grand visions. For instance, converting a goal like "Sell more wine DtC" into a tangible objective such as "Sell 20% of total production through online channels in the next twelve months" sets clear, attainable steps toward overarching goals. Why is employee engagement and alignment crucial to the company's vision? Employee buy-in drives motivation and teamwork, creating brand ambassadors aligned with the company's purpose. This alignment reduces turnover and nurtures a committed team that resonates with the company's mission. What role does the SMART test play in achieving business objectives? The SMART test, focusing on Specific, Measurable, Achievable, Relevant, and Time-based objectives, guides goal achievement. Each criterion ensures clear, quantifiable, and realistic goals aligned with larger objectives. Employing this test helps set actionable and transparent goals. How can businesses ensure goal achievement? Envisioning the company's future and setting SMART objectives despite distractions is pivotal. This clarity aligns team efforts toward defined and measurable goals, keeping them motivated and on track for success. Would you like all this information in a digestible FREE mini e-book? Grab the full 7-step blueprint here: https://crushatsocial.ac-page.com/from-ferment-to-fame (https://crushatsocial.ac-page.com/from-ferment-to-fame) Ready to elevate your knowledge and execution in digital marketing? Explore our ⁠Beverage Business Hub membership!⁠ (https://crushatsocial.ac-page.com/beverage-business-hub-join-us) Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here: ⁠https://crushatsocial.ac-page.com/beverage-business-hub-join-us⁠ (https://crushatsocial.ac-page.com/beverage-business-hub-join-us).

16. 

    4 Dec 2023

    Email Flows: Bottling Revenue for Wine & Beverage Brands 💰💌

    Welcome back to The Beverage Business Hub (https://crushatsocial.ac-page.com/beverage-business-hub-join-us)-Cast - In this episode, we discuss one of the fastest ways to generate revenue through digital marketing and one of the first channels you should implement after building a website. Email marketing! We'll explore the first six campaigns you should implement to build revenue and brand strength within just 30 days, emphasising leveraging email flows, especially through the powerful platform of Klaviyo, to establish impactful communication channels with subscribers. Six Essential Email Flows for Revenue Growth: Welcome Series: Creating a personalized welcome for new subscribers with brand introduction and incentives. Abandoned Cart: Targeting potential sales by reminding customers of items left behind, coupled with personalized offers. Post-Purchase Upsell: Maximising customer value by suggesting complementary products after a purchase. Browse Abandonment: Engaging potential buyers who showed interest but didn’t purchase with personalized reminders and recommendations. Repeat Buyer Sequence: Focusing on nurturing relationships with existing customers through gratitude and exclusive offers. Bounce-Back Flow: Re-engaging inactive customers with personalized incentives and compelling content. Ready to elevate your knowledge and execution in digital marketing? Explore our ⁠Beverage Business Hub membership!⁠ (https://crushatsocial.ac-page.com/beverage-business-hub-join-us) Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here: ⁠https://crushatsocial.ac-page.com/beverage-business-hub-join-us⁠ (https://crushatsocial.ac-page.com/beverage-business-hub-join-us).

17. 

    1 Dec 2023

    How to Advertise your Beverage Brand in a Regulated World 🍷🔞

    Welcome to The Beverage Business Hub (Welcome to The Beverage Business Hub-Cast! This episode delves into the intricate world of restricted marketing within highly regulated industries like alcohol. Our guest, Georgia Mountford-Blake, a seasoned expert in aiding businesses to navigate the complexities of advertising platforms and overcome hurdles related to meta-advertising policies, joins us. Georgia shares invaluable insights and strategies to manoeuvre the marketing challenges the beverage industry faces while staying compliant with stringent regulations. Background: Georgia Mountford-Blake sheds light on her journey and expertise in helping businesses thrive within tightly regulated sectors. Overcoming Advertising Challenges for Restricted Products: Addressing the misconceptions and legalities surrounding advertising for wineries, distilleries, and breweries. Exploring specific challenges faced by businesses dealing with restricted products like CBD, mental health, sex, and alcohol. Navigating Meta Advertising Policies and Regulations: Georgia dissects the intricate landscape of meta-advertising policies and offers practical tips to help beverage businesses avoid pitfalls and remain compliant. Effective Strategies and Tactics for Selling Beverage Products on Social Media: Insights into leveraging social media platforms despite regulations, providing actionable strategies for successful product marketing. Future Trends and Emerging Opportunities: Georgia forecasts the evolving landscape for beverage brands in advertising on social media, highlighting emerging trends and upcoming opportunities. Advice for Beverage Businesses Getting Started with Restricted Marketing: Actionable advice for small to medium-sized beverage businesses entering the world of restricted marketing. Where can our guests find you? Connect with Georgia Mountford-Blake for further insights and resources. Website Instagram Ready to elevate your knowledge and execution in digital marketing? Explore our Beverage Business Hub membership! Gain access to exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here: https://crushatsocial.ac-page.com/beverage-business-hub-join-us)-Cast! This episode delves into the intricate world of restricted marketing within highly regulated industries like alcohol. Our guest, Georgia Mountford-Blake, a seasoned expert in aiding businesses to navigate the complexities of advertising platforms and overcome hurdles related to meta-advertising policies, joins us. Georgia shares invaluable insights and strategies to manoeuvre the beverage industry's marketing challenges while staying compliant with stringent regulations. Background: Georgia Mountford-Blake sheds light on her journey and expertise in helping businesses thrive within tightly regulated sectors. Overcoming Advertising Challenges for Restricted Products: Addressing the misconceptions and legalities surrounding advertising for wineries, distilleries, and breweries. Exploring specific challenges faced by businesses dealing with restricted products like CBD, mental health, sex, and alcohol. Navigating Meta Advertising Policies and Regulations: Georgia dissects the intricate landscape of meta-advertising policies and offers practical tips to help beverage businesses avoid pitfalls and remain compliant. Effective Strategies and Tactics for Selling Beverage Products on Social Media: Insights into leveraging social media platforms despite regulations, providing actionable strategies for successful product marketing. Future Trends and Emerging Opportunities: Georgia forecasts the evolving landscape for beverage brands in advertising on social media, highlighting emerging trends and upcoming opportunities. Where can our guests find you? Connect with Georgia Mountford-Blake for further insights and resources here: Website (https://gemocreative.com/) Instagram (https://www.instagram.com/gemocreative/) Ready to elevate your knowledge and execution in digital marketing? Explore our Beverage Business Hub membership! (https://crushatsocial.ac-page.com/beverage-business-hub-join-us) Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here: https://crushatsocial.ac-page.com/beverage-business-hub-join-us (https://crushatsocial.ac-page.com/beverage-business-hub-join-us).

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Spotify

5.0 / 5

6 ratings

Podcast Authority Score: 20 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

16

Social presence

0

YouTube

0

Engagement

60

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