The Billboard Mastery Podcast

About The Billboard Mastery Podcast

Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.

Publisher

Frank Rolfe

Category

business · business

Language

en

Explicit

No

First episode

16 Jul 2020

Latest episode

16 Oct 2026

Latest episodes

153 episodes in the feed.

1. 

   16 Oct 2026

   The Dangers of Political Ads

   There’s no better time than election season to discuss the topic of political ads and the many dangers they encompass. In this Billboard Mastery podcast we’re going to explore this thorny issue and offer some suggestions on how to avoid the negative aspects.

2. 

   29 Sept 2026

   The Big Boss Is Rate of Return

   When deciding whether or not to build or buy a billboard – or even what type of billboard – the big decision maker needs to be the rate of return. In this Billboard Mastery podcast we're going to explore how to determine the rate of return, what's normal in a good billboard deal, and why that one item should be your ultimate decision maker.

3. 

   11 Sept 2026

   Beware The Bankruptcy Ad Blitz

   It’s a common theme for businesses that are in financial trouble to commit to huge ad campaigns, even though they have little intent to pay for it. Their theory is that with such a “Hail Mary” gamble they might pull themselves back from the brink of bankruptcy. In this Billboard Mastery podcast we’re going to review what this type of situation looks like and how to protect yourself from it.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

10 ratings

Spotify

5.0 / 5

7 ratings

Podcast Authority Score: 57 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

94

Social presence

0

YouTube

0

Engagement

51

Contact The Billboard Mastery Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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