About The BJJ and Biz Podcast: Precision Commissions and Submissions
BJJ black belt, Wes Schaeffer, The Sales Whisperer®, gives sales, marketing, success, and BJJ advice to help professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. Originally, The Sales Podcast was launched in 2013, and in September 2025, it was rebranded and relaunched as The BJJ and Biz Podcast.
Alberto Crane shares his journey from MMA fighter to Brazilian Jiu-Jitsu instructor, discusses the importance of resilience, training, and health, and offers insights on sales, life, and overcoming challenges.
Discover lessons on mindset, longevity, and the intersection of martial arts and business.
"Fighting MMA was a journey, not a goal."
"Fight to win, not just to survive."
"Martial arts teach life lessons."
Chapters
00:00 Introduction to Alberto Crane and Legacy BJJ
02:52 Parenting and Balancing Struggles
05:29 Alberto's Journey into MMA
08:10 The Experience of Fighting in the Cage
10:50 The Evolution of a Jiu-Jitsu Fighter
13:33 Health Challenges and Retirement
16:19 Reflections on Fighting and Personal Growth
19:03 The Journey of Writing a Book
21:46 Cultural Shifts: From New Mexico to LA
22:57 Life in Glendale: Family and Community
25:21 The Power of Jiu Jitsu and Resilience
26:41 Building Relationships in Martial Arts
28:50 The Importance of Recovery and Training Smart
29:44 Managing MS: Nutrition and Movement
32:30 Book Launch: Sharing Life Lessons
35:57 The Gentle Art: Stories from the Mat
38:05 Merging Business with Jiu Jitsu
43:43 Sales as a Life Skill
Take control of your life with 12 Weeks To Peak™: 12WeeksToPeak.com
Need a CRM? Check out this marketing automation tool for $19/mo. http://www.activecampaign.com/?_r=38MD33WU
Connect with me for regular posts, threads, and chats: https://bjjandbiz.com/daily
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#BJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment
23 Dec 2025
From Cults & Scandals to MMA & BJJ Success
#BJJandBIZPodcast #BJJ #SalesTraining #PersonalDevelopmentAdam Smith owns several BJJ schools, is an innovator in the Pit Fighting Championship series out of Spokane. He shares some shocking details about a school that was secretly operating a sex cult involving several mothers and how that led to his own school success. A successful MMA fighter in his own right, Adam is now leading a thriving BJJ community and expanding his reach and influence in his new Pit Fighting Championship. Hang on. It’s a wild ride.Take control of your life with 12 Weeks To Peak™: 12WeeksToPeak.comNeed a CRM? Check out this marketing automation tool for $19/mo. http://www.activecampaign.com/?_r=38MD33WUConnect with me for regular posts, threads, and chats:https://bjjandbiz.com/dailyJoin the free Group: https://www.facebook.com/groups/bjjandbiz#BJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment
6 Dec 2025
Tucker Max: The Journey from Recklessness to Authenticity
In this unfiltered shit show of an interview, fellow Gracie Humaita black belt Tucker Max explains how he went from being a legendary drunk asshole who banged his way across America to a bestselling author, serial entrepreneur, and surprisingly chill family man who now raises chickens and rolls on mats for fun.
He does not hold back on his thoughts on the absolute clown show of fake personas flooding social media and marketing, basically calling 99% of “goo-roos” the human equivalent of those inflatable tube men on the roofs of car dealerships—lots of flailing, zero substance.
He breaks down why jiu-jitsu is the ultimate bullshit detector: you either tap or nap, no amount of Instagram filters or motivational quotes will save your neck when a 180-pound dude is turning your spine into a pretzel. Real skill beats fake clout every time.
Then he gets real about ditching the fame-chasing circus, how AI is busy turning the internet into one giant hallucination, and why he’d rather shovel goat poop on his homestead than deal with another influencer meltdown.
He also dishes on therapy actually working (who knew?), finally figuring out how to not be a selfish prick in relationships, raising kids without screwing them up too bad, and building companies while changing diapers.
Plus, he drops some jiu-jitsu hacks that’ll make you learn faster, choke better, and shut up that one guy...we all have that one guy.
“On the mats, the truth is going to find you.”
“How can you make things more real?”
"I'm the opposite of Pick Up Artists."
“There is always an appetite for truth.”
"Fame can be exhausting."
"Women want experienced guys."
Tucker Max emphasizes the importance of authenticity in life.
Jiu-jitsu serves as a metaphor for truth and skill.
The rise of fake gurus is a significant issue in modern marketing.
AI has contributed to a culture of fakeness online.
Tucker's journey reflects a shift towards a more authentic lifestyle.
Real connections are becoming increasingly valuable in a digital world.
Tucker's fame stemmed from sharing true stories under his own name.
Tucker agrees with Wes that humanity is the next killer app for connection.
Living authentically leads to a more fulfilling life. Fame can be exciting but also exhausting.
Personal growth often requires facing inner struggles.
Finding the right partner involves self-improvement.
Building a family changes one's perspective on life.
Business success can stem from personal passions.
Therapy can help in understanding oneself better.
Past experiences shape current relationships.
Being the right partner means addressing personal baggage.
Jiu-Jitsu techniques can be adapted for different opponents.
Effective training methods can enhance learning in Jiu-Jitsu.
Chapters
00:00 Introduction and Background of Tucker Max
03:55 The Reality of Jiu-Jitsu and Authenticity
09:45 The Nature of Gurus and Manipulation
16:51 The Shift Towards Realness in a Fake World
22:40 Tucker Max's Journey to Authentic Living
28:34 Navigating Identity and Privilege
29:37 The Cost of Truth and Authenticity
32:04 Law School Misadventures
35:12 From Law to Writing: A Career Shift
37:56 The Rise of an Internet Writer
42:02 Transitioning to Family Life
48:16 Becoming the Right Partner
51:39 Overcoming Judgment and Embracing Experience
53:59 Jiu Jitsu: Strategy and Mindset
59:57 Exploring Guard Strategies in Jiu-Jitsu
01:02:08 The Importance of Basics in Brazilian Jiu-Jitsu
01:05:07 Training Dynamics and Sparring Techniques
01:10:59 Innovative Approaches to Jiu-Jitsu Training
01:18:58 The Journey of Writing and Memoir Coaching
https://www.tuckermax.com/
https://www.tellyourstory.academy/
Take control of your life with 12 Weeks To Peak™: 12WeeksToPeak.com
Need a CRM? Check out this marketing automation tool for $19/mo. http://www.activecampaign.com/?_r=38MD33WU
Connect with me for regular posts, threads, and chats:
https://bjjandbiz.com/daily
Join the free Group: https://www.facebook.com/groups/bjjandbiz
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