Iggy Odighizuwa is the founder of ai-setters.com a done for you appointment setting and lead nurture ai system for health and fitness professionals wanting more qualified sales appointments to grow their business to 7-figures. Iggy’s passion is helping coaches improve the quality and efficiency of their acquisition system so they can focus on delivering results to their clients. He loves getting more done in less time and making what he calls “boring money”. He is the author of The Fitness Leads Pre-Conversion Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.
To see a live demo of the Fitness Leads Pre-Conversion Acquisition System go to https://demo.ai-setters.com/charlie
S3E44: How to Handle Conflict Without Destroying Your Team (And Avoid Killing Your Business)
If your team avoids confrontation, you're not addressing real problems. You're just letting them pile up until something breaks.
Tikis and I walk through a real conflict that happened hours before we recorded—how we handled it, why we didn't let emotions run the conversation, and how we resolved a major issue in under an hour.
We break down the difference between confronting the problem and attacking the person. Why playing the blame game is a complete waste of time.
And how high-performing teams use tension to pull each other up to a higher standard instead of tearing each other down.
If you're struggling with accountability on your team, avoiding hard conversations because you don't know how to handle them, or dealing with performance issues that never seem to get resolved—this episode will give you a framework that actually works.
Watch the full episode to see how we handle conflict in real time.
Subscribe to the channel for more unfiltered conversations on building teams, solving problems, and scaling without losing your mind. Check out our other videos for insights you won't find anywhere else.
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
24 Jan 2026
S3E43: Why Your Marketing Stopped Working (What High-Performing Founders Do Instead)
Your marketing stopped working and you don't know why. Your ads aren't converting like they used to. Your messaging feels off. You're hiring people but nothing's moving.
Welcome to 2026—where the old playbook is officially dead.
In this episode, Tikis and I break down why most founders are struggling right now and what actually separates the ones who scale from the ones who don't survive. We're talking about the shift from survival mode to dialing things in.
Why targeting doesn't matter anymore but your messaging matters more than ever. How AI exposes broken foundations instead of fixing them.
And why if you can't sell with cold traffic, your brand isn't as strong as you think it is.
If you're hitting a ceiling, burning ad spend with nothing to show for it, or wondering why what used to work doesn't work anymore—this is the conversation you need to hear.
Watch the full episode to get the complete breakdown. Subscribe to the channel for more real conversations on scaling, marketing, and building businesses that last.
Check out our other videos for more insights you won't find anywhere else.
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
17 Dec 2025
S3E42: Our HALF MILLION DOLLAR MISTAKE: What happens when you ignore your business framework
A few years ago, I was grinding it out like everyone else.
Chasing leads, closing deals, trying to figure out how to scale without losing my mind or my margin.
I made every mistake you can think of. Hired the wrong people.
Trusted my gut when I should've trusted the data. Burned cash on ideas that sounded brilliant at 2 AM but crashed by sunrise.
And then something clicked. I started building systems.
Real frameworks.
Decision-making processes that actually worked when the pressure was on. I stopped winging it and started winning it.
Now? I run a sales automation company that's helping businesses close more deals with less effort.
But here's the thing... I'm still in the game. I'm still making decisions, testing strategies, and yeah, still screwing up sometimes.
The difference is, I'm learning faster. Moving smarter. And I'm not keeping any of it to myself.
Every week on this podcast, I pull back the curtain on what's really happening in my business. The wins.
The losses. The $400K mistakes that taught me more than any course ever could. I break down the frameworks we use, the systems we've built, and the hard lessons that cost real money.
This isn't motivational content. This isn't theory from someone who sold a company ten years ago and now just talks about it.
This is what's happening right now, in real time, in the arena.
If you're building something real and you want the truth about what it actually takes... the strategy, the execution, the failures, and the comebacks... then you're in the right place.
Let's get to work.
Watch the full episode now and learn how we turned a $423K mistake into our biggest lesson yet.
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
Inside a recent episode
E8: Sales Process and Right Mindset with a Successful Sales Professional
Published 25 Jan 2024 · Transcript excerpt
[…] And often, what are the trainings that, or bad habits that you found you're having to undo and then reinstall new habits? Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. The hardest person to train is an experienced salesperson because they've picked up all the bad habits using outdated techniques. It's really hard. It's easy to train someone who comes not from a sales background like an empty cup, right? Yeah. With an experienced salesperson, like I've trained people that have done sales, you know, who are in their 60s, been doing sales all their life. Some people have 15 years, 20 years. And that has a lot of baggage that you need to to basically get rid of. […]
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