A podcast for anyone who wants to get better at writing books, because the world needs the book in you. Guided by national best-selling author, Dr. Tim Elmore, and EVP of Publishing at Maxwell Leadership, Jared Cagle, you will learn to hone your skills as a writer and navigate the world of book publishing. Learn more and download our FREE digital resources at MaxwellLeadership.com/TheBookInYou.
References:
Learn more about our upcoming Book In A Weekend Event
In this episode of The Book In You podcast, Tim Elmore and Jared Cagle explore the critical topic of finding your authentic writer's voice. They emphasize the importance of avoiding the temptation to simply imitate successful authors and instead develop a unique style that resonates with your personality and message. Tim shares his personal journey of learning this lesson while working with John Maxwell early in Tim’s career. The hosts then dive into seven distinct "frequencies" or communication styles, as defined by author Erwin McManus, that can help writers identify their primary voice. As you listen, discover relatable examples of well-known authors who embody each style, and find out how to avoid forcing yourself into a frequency that doesn't come naturally. Embracing your authentic voice is the key to producing your best work and connecting with readers on a deeper level.
4 Mar 2025
019: How Leveraging Conflict Can Transform Your Writing
References:
Learn more about our upcoming Book In A Weekend Event (https://www.maxwellleadership.com/thebookinyou)
In this episode of The Book In You podcast, Tim Elmore and Jared Cagle explore how leveraging conflict can transform your writing and make your book stand out to readers. Tim explains that while conflict is often seen as negative, it is actually necessary and should be embraced by authors. He argues that introducing relevant conflict reminds readers of the real dilemmas they face, making them receptive to the solutions offered in the book. Tim and Jared discuss how engaging writers utilize conflict to build their message like a compelling narrative, following the framework of the "hero's journey" as described by Joseph Campbell. They break down the seven key ingredients of this journey using examples from popular movies to illustrate how this formula captivates audiences. The hosts emphasize the importance of making the reader the hero of the story, rather than the author, and share practical insights from Tim's own writing process. If you want to craft a book that feels more like an exciting movie than a mundane meeting, this episode provides valuable strategies for leveraging conflict to engage and impact your readers.
18 Feb 2025
018: Discipline and Desire: Your Book-Writing Fuel
References:
Learn more about our upcoming Book In A Weekend Event
In this episode of The Book In You podcast, Jared Cagle interviews author and leadership expert Jenni Catron about her new book, Culture Matters. Jenni shares her journey as a writer, from penning her first "manuscript" in third grade to becoming a four-time published author. She emphasizes the importance of passion, problem-solving, and persistence in the writing process. Jenni also discusses the challenges of making time to write amidst a busy leadership career and offers practical advice on establishing a disciplined writing routine. The conversation delves into the business impact of writing a book, with Jenni explaining how Culture Matters has already opened doors to new speaking engagements and client leads. Jared and Jenni explore the creative decision to weave a fictional client story throughout the book, as well as the inclusion of actionable frameworks and resources. This episode is a goldmine of insights for aspiring authors looking to turn their expertise into a book that can transform their business and leave a lasting impact on readers.
Reach and audience
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YouTube views
22,535,877
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
2 ratings
Podcast Authority Score: 63 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
77
Social presence
0
YouTube
93
Engagement
32
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