"The Booze Bruthas" is a 30- 40min podcast hosted by Darell "Dee Best" Bester and Noel "Bam G" Garcia This show is a spirited exploration of craft spirits, catering to a targeted audience of spirits enthusiasts. In each episode, they dive deep into various aspects of the craft spirits world, mixing knowledge with entertainment, and even featuring a premium drink made with one of their amazing brand products. The show also offers giveaways and Booze Brothers merchandise to engage the audience. They own and operate NG Distillery and Copajn Corp spirits brand boutique.
The night out isn't dead. But the old formula—get dressed, hit the club late, drink until closing and figure out how you're getting home afterward—is competing with something different. Consumers are going out earlier. They're becoming more selective about where they spend. Food, atmosphere, experiences and social connection increasingly matter alongside what's in the glass. Non-alcoholic choices are finding more traction in bars and restaurants, while younger consumers continue to show strong interest in going out and discovering new drinks.
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16 Oct 2026
Episode 23: The Human Advantage
Technology is making it easier than ever to build, market and operate a spirits brand. AI can generate campaigns, analyze consumers, predict trends and automate work that once required entire teams.
But there's a catch: everybody else has access to the same technology.
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2 Oct 2026
Episode 22: WHERE DOES TECHNOLOGY TAKE THE LIQUOR BUSINESS
In Episode 22, Dee and NG take the technology conversation one step further and examine the battle between Human vs. Machine vs. Opportunity. They explore which jobs technology could change, which human skills remain difficult to replace, and whether independent brands should fear automation—or use it to compete against companies with vastly larger teams and budgets.
And there's one question hanging over the entire episode:
If the machine can do the work...what becomes our job?
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Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
3 ratings
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