The Boring Ecom Podcast, hosted by Richie Mashiko (Head of Growth at She’s Birdie) and Joe Siegel (Head of E-commerce at Feastables), dives deep into the unglamorous yet crucial aspects of running successful e-commerce brands. While most industry content focuses on marketing and ads, this show explores the critical ’boring’ stuff - from finance and operations to supply chain and hiring. Through candid conversations and real operational insights from their experiences running 7-8 figure brands, Richie and Joe break down complex topics into actionable advice for e-commerce operators, founders, and team members at all levels. Expect unfiltered discussions, practical strategies, and a healthy dose of humor as they demystify the hidden mechanics of successful e-commerce businesses.
How To Use Data To Drive DTC Growth In 2025 (With Jason Prowd)
This season is sponsored by Lifetimely by AMP—my preferred analytics platform for DTC brands to use for understanding their true customer lifetime value and making better marketing decisions.
Welcome back to the Boring Ecom Podcast. This week, I’m sitting down with Jason Prowd, Head of Product at Lifetimely by AMP—the analytics tool trusted by top e-commerce brands to unlock real growth.
Jason’s journey is all about data obsession. From a background in software and financial services to leading product at Lifetimely, he’s worked closely with the best brands in the space, helping them move from “vibe-based” decisions to data-driven wins. In this episode, we break down how the smartest operators use cohort analysis, retention tactics, and product-level insights to drive profitable growth in 2025.
What makes Jason’s perspective unique is his access to thousands of brands’ data and his hands-on approach to product development. He shares real case studies—like how brands discovered unexpected high-value customer segments, why copying competitors rarely works, and how small tweaks (like free samples or merch) can dramatically boost LTV.
We dive deep into:
Why averages are dangerous—and how digging into cohort data reveals hidden opportunities
The mindset shifts that separate top-performing brands from the rest
How to automate reporting and free up time for real experimentation
Real-world examples of brands using Lifetimely to uncover new customer segments and retention wins
The power of product-level LTV and how it should guide your acquisition strategy
Why focusing on your own data beats chasing competitors’ tactics
Actionable ways to move from guessing to confident, data-led decision making
If you want to understand how the best DTC brands are using data to win in 2025—and hear Jason’s take on what actually works—this episode is for you.
Find Jason:Lifetimely by AMPLinkedIn
Follow Joseph Siegel on social:X (Twitter)LinkedIn
Like and subscribe if this was helpful—it seriously helps us keep bringing you these behind-the-scenes founder stories.
12 Sept 2025
How To Go Viral With 1M+ Views: Troy Osinoff’s Playbook for Viral Clipping
This season is sponsored by Lifetimely by AMP—my preferred analytics platform for DTC brands to use for understanding their true customer lifetime value and making better marketing decisions.
Welcome back to the Boring Ecom Podcast. This week, I’m sitting down with Troy Osinoff, a serial entrepreneur, agency founder, and the brains behind 8MB, the clipping agency that’s quietly disrupting e-commerce marketing.
Troy’s story is wild. He’s been building internet businesses since age nine, dropped out of college to launch Makeagif.com, ran marketing for BuzzFeed, and now owns Juice and Peechee—agencies spending hundreds of millions a year for top brands. But his latest obsession? “Clipping”, the strategy of turning long-form podcasts and branded videos into short-form viral content, posted at scale across TikTok, Instagram, and YouTube.
What makes Troy’s approach different is that his team actually owns the channels and accounts, so brands get authentic, targeted views (not fake numbers). They’ve driven massive results—like 20% lifts in Shopify sales and huge spikes in Amazon search, all while charging a fraction of Meta CPMs.
We dive deep into:
What “clipping” is and why it’s the cheapest way to get millions of views
How Troy built a 1,000+ person team to create and distribute content at scale
Real results for e-commerce and app brands (including viral TikTok campaigns and measurable sales lifts)
Why owning your distribution channels beats relying on creator platforms
How AI is changing content creation (and why generic AI voices actually work)
The future of organic awareness and why most brands still aren’t doing this
If you want to understand the next wave of organic marketing—and hear Troy’s take on why this is “the alpha” for e-comm—this episode is for you.
Find Troy:
8MB
X
Instagram
Follow Joseph Siegel on social:
X
LinkedIn
Like and subscribe if this was helpful—it seriously helps us keep bringing you these behind-the-scenes founder stories.
18 Jul 2025
How a 25-Year-Old Built a Viral Protein Bar (While Working Full-Time)
Special offer for Boring Ecom listeners: Try Bold Bar for 25% off using code BORING25 at eatboldbar.com
This season is sponsored by Lifetimely by AMP - my preferred analytics platform for DTC brands to use for understanding their true customer lifetime value and make better marketing decisions.
Welcome back to the Boring Ecom Podcast. This week I'm sitting down with Sean Jagermann, the 25-year-old founder behind Bold Bar - the protein bar that's been absolutely everywhere on my Twitter feed lately.
Sean's story is incredible. Dude works full-time in VC, analyzing deals and investments all day, then comes home and grinds on his protein bar company until midnight. We're talking about a guy who spent 2 years doing R&D in his kitchen, went through 9 different recipe iterations, and just sold through 80% of his first 10,000 unit inventory run in 2 months.
But here's what makes Bold Bar different - it's the only bar on the market with 20g of protein, 100mg of caffeine, AND it's honey-sweetened. No artificial sweeteners, no weird chemicals. Sean basically looked at the entire protein bar industry and said "this is all broken" and built something completely different.
We dive deep into his journey - from dealing with eating disorders in college to working with co-manufacturers who told him his idea was impossible. The dude literally fired his co-man and brought R&D back in-house because he refused to compromise on his vision.
What really caught my attention is how Sean's approaching this differently than the David protein bars of the world. While everyone's chasing the macro-obsessed crowd with aggressive marketing, Sean's building something anti-diet culture that actually makes you feel good.
Plus, Sean's been documenting his entire journey on Twitter in real-time. No fluff, no filtered success stories - just the raw, authentic grind of building a CPG brand from scratch while working a demanding full-time job.
If you're thinking about launching a physical product or just want to see what it actually takes to break into a "saturated" market, this episode is for you.
Special offer for Boring Ecom listeners: Try Bold Bar for 25% off using code BORING25 at eatboldbar.com
This episode is sponsored by Lifetimely by Amp - the analytics platform that helps DTC brands understand their true customer lifetime value and make better marketing decisions.
What we cover:
How Sean validated his protein bar idea while working in VC
The 2-year R&D process and why he went through 9 recipe iterations
Why he fired his co-manufacturer and brought production in-house
His strategy for competing against $75M funded David protein bars
How he's sold 8,000+ units with zero ad spend
Balancing a demanding VC job while building a CPG brand
The real challenges of launching a physical product business
Like and subscribe if this was helpful - it seriously helps us keep bringing you these behind-the-scenes founder stories.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
13 ratings
Podcast Authority Score: 37 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
53
Social presence
0
YouTube
0
Engagement
51
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