The Bottom Line with Erick Bauer explores the power of storytelling and strategic communication. Featuring voices from marketing, PR, and beyond, each episode dives into how great stories are crafted—and why they matter.
Episode 10: Alex Thomas, Head of Communications, Canopy Growth
Alex Thomas, Head of Communications at Canopy Growth, discusses transitioning from agency execution to enterprise strategy and setting boundaries in communications with Erick Bauer in an interview.
5 Nov 2025
Episode 9: Andrea Chrysanthou President of CPRS Toronto and Founder of Amplify
Erick Bauer interviews Andrea Chrysanthou, CPRS Toronto President, who shares her journey from refugee to PR leader, discussing PR's evolution, the importance of behavioral science, and advice for emerging practitioners.
13 May 2025
Episode 8: Martin Waxman, Professor & Associate Director at the Schulich School of Business
In this episode of The Bottom Line, Erick is joined by Martin Waxman, one of Canada’s most respected voices in communications with decades of experience in public relations, digital strategy, and education. The conversation explores Martin’s career journey and the evolving role of communications in a rapidly changing world.
From the early days of traditional PR to the emerging possibilities of augmented reality, Martin shares his thoughts on how technology is reshaping the way we tell stories and build connections. He offers valuable insight into what the future holds for communicators and why adaptability, curiosity, and continuous learning are more important than ever.
They also discuss how immersive digital experiences can enhance—not replace—human interaction, and how the next generation of communicators can prepare for a world where physical and virtual realities increasingly overlap.
If you’re interested in the future of communications and the skills needed to thrive in it, this episode offers a thoughtful and inspiring look at what’s ahead.
Subscribe to The Bottom Line for more honest conversations with leaders shaping the future of marketing and public relations.
18 Apr 2025
Episode 7: Dr. Terry Flynn, Graduate Director and Professor at McMaster University
In this episode of The Bottom Line, Erick sits down with Dr. Terry Flynn—respected educator, seasoned communicator, and a guiding voice in the world of public relations. What starts as a conversation about his career quickly evolves into a powerful reflection on leadership, mentorship, resilience, and the personal growth that comes from decades of navigating change.
We explore Terry’s journey from his early days in politics, to advising some of Canada’s top organizations, to shaping the next generation of communicators in the classroom. Along the way, he shares candid insights on building trust, leading through crisis, and staying grounded in a fast-moving world.
Whether you're a student, a PR pro, or a leader in any industry, this conversation offers real lessons on how to build a career—and a life—rooted in integrity, purpose, and impact.
7 Apr 2025
Episode 6: Linda Andross, Managing Partner at APEX
In this episode of The Bottom Line, Erick sits down with Linda Andross, Managing Partner at APEX and ruckus Digital, to explore her inspiring journey through the Canadian communications industry.
From being one of APEX’s first employees to eventually taking over the agency and leading it through decades of growth, Linda shares valuable insights on what it takes to succeed—and lead—with purpose. The discuss how agency culture and mentorship shaped Linda’s leadership philosophy, the evolution of communications over the last two decades, and the importance of adaptability, curiosity, and lifelong learning in public relations.
Linda also shares why networking and genuine human connection still matter more than ever, and offers candid, actionable advice for new graduates and emerging professionals looking to break into the industry.
Whether you're just starting out or leading a team, this conversation is packed with career lessons, honest reflections, and practical guidance from one of Canada’s top communicators.
30 Mar 2025
Episode 5: Matt Juniper, CEO of PRAXIS
In this episode of The Bottom Line, Erick welcomes Matt Juniper, CEO of PRAXIS, for an in-depth conversation about the evolving role of storytelling across the marketing and communications landscape.
From his early days as an intern to now leading one of Canada’s top independent agencies, Matt reflects on nearly two decades in the industry—and how the definition of “PR” has expanded to include everything from earned media and influencer campaigns to experiential activations, digital content, and media buying.
Matt shares insights on how his agency has grown alongside the shifting demands of clients, blending traditional public relations with modern marketing tactics to help brands tell sharper, more meaningful stories.
The conversation covers everything from the rise of social media and the pressures of real-time communication to the growing influence of AI and the renewed need for strategic counsel. At its core, this episode is about leadership, adaptability, and the power of narrative to cut through noise, build trust, and create impact.
Whether you're a PR professional, a brand marketer, or simply passionate about the craft of communication, this one offers plenty of inspiration and real-world perspective.
26 Mar 2025
Episode 4: Sonia Prashar, President of SPPR Inc.
In this episode of The Bottom Line, Erick sits down with Sonia Prashar, President of SPPR Inc., to explore the ever-evolving world of public relations. With over 25 years of experience in communications, digital marketing, and PR, Sonia brings a wealth of knowledge and practical insights into what it takes to succeed in this fast-paced industry.
Throughout the conversation, Sonia shares her perspective on the realities of working in PR, highlighting both the opportunities and challenges professionals face today. She underscores the critical role of networking in career growth, stressing that relationships within the industry can open doors to new opportunities and help professionals establish their credibility.
Beyond industry insights, Sonia also offers career advice for aspiring PR professionals, encouraging them to align their work with their personal passions and values. She discusses the importance of mentorship and learning from others, reminding young professionals that seeking guidance and asking for help can make all the difference in navigating a successful career.
This episode is packed with valuable takeaways for both seasoned professionals and those just starting out in PR. Tune in to hear Sonia’s expert insights, real-world experiences, and practical strategies for thriving in an ever-changing industry.
26 Mar 2025
Episode 3: Jennifer Nebesky, President & CEO of Liver Canada
In this episode, Erick sits down with Jennifer Nebesky, President & CEO of Liver Canada, to discuss her transition from senior leadership roles in public relations to the nonprofit sector. With experience as SVP at Maverick PR, Mansfield, and Thornley Fallis, as well as CMO and Interim CEO of Cystic Fibrosis Canada, Jennifer shares her insights on strategic communications, nonprofit leadership, and brand transformation.
We dive into the evolving role of communications, the power of storytelling in fundraising and stakeholder engagement, and the challenges of leading major rebrands. Jennifer also offers career advice for professionals considering a shift into purpose-driven work.
Tune in for an insightful conversation on leadership, impact, and the role of communications in driving meaningful change.
26 Mar 2025
Episode 2: Kelly Grover, President & CEO of Cystic Fibrosis Canada
In this episode of The Bottom Line, Erick sits down with Kelly Grover, President & CEO of Cystic Fibrosis Canada, to explore the vital role of communications in the nonprofit sector. With over two decades of experience leading organizations like Ovarian Cancer Canada and Cancer Care Ontario, Kelly shares her insights on what drives her passion for advocacy, stakeholder engagement, and impact-driven storytelling.
Throughout the conversation, Kelly discusses her career trajectory and what led her to the nonprofit sector, emphasizing the importance of storytelling in mobilizing support and fostering community engagement. She highlights how communications and public relations shape the success of nonprofit organizations and explains the delicate balance between authenticity and fundraising when sharing patient stories. The discussion also touches on the challenges nonprofits face in today’s landscape, including economic uncertainty and the evolving digital space.
This episode provides a behind-the-scenes look at nonprofit leadership, crisis communications, and the power of authentic engagement. Whether you’re interested in philanthropy, public relations, or leadership, this is an episode you won’t want to miss.
26 Mar 2025
Episode 1: Jeff Beach, President and CEO of Asthma Canada
In this episode of The Bottom Line, Erick Bauer sits down with Jeff Beach, President and CEO of Asthma Canada, for a candid conversation about the power of storytelling in the nonprofit world. With decades of experience in advocacy and public health, Jeff shares how authentic, mission-driven stories fuel connection, inspire donors, and mobilize change.
From leading a lean, passionate team to embracing AI in communications, Jeff offers thoughtful insight on what it takes to build influence in the nonprofit sector—and why storytelling remains at the heart of meaningful impact.
Whether you're in communications, nonprofit leadership, or just passionate about purpose-driven work, this episode is full of practical takeaways and honest reflections.
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