The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Hosted by Melina Palmer · Melina Palmer
4.8from 254 ratings
- 600
- Episodes
- 232
- Transcribed
- 254
- Ratings
- Weekly
- Cadence
- 2018
- First episode
- 69K
- YouTube views
About The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
- Publisher
- Melina Palmer
- Category
- business · science
- Language
- en
- Explicit
- No
- First episode
- 5 Jul 2018
- Latest episode
- 29 Oct 2026
Latest episodes
232 of 600 episodes have a transcript.
29 Oct 2026TRANSCRIPT
601. Embracing Failure: How Pre-Mortems Can Transform Decision Making
22 Oct 2026TRANSCRIPT
600. Celebrating 600 Episodes of The Brainy Business
15 Oct 2026TRANSCRIPT
599. The Human Touch: Navigating AI's Role in Customer Service
Inside a recent episode
601. Embracing Failure: How Pre-Mortems Can Transform Decision Making
Published 29 Oct 2026 · Transcript excerpt
[…] And so I spent about a year working with our team trying to figure out, you know, what made effective decision making in these fictitious simulations. I was contacted by an organizer of a TED event in Dallas and And they asked me to kind of distill that from the stage. I had written about it and I distilled it into this three-step framework, kind of what to do before you make a decision. The second step of that framework was about embracing a premortem. So we'll get into it a little bit more, but basically postmortems are everywhere. We run them all the time. And what I found was effective teams actually lean in a little bit more to failure or having a conversation about failure. […]
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See plansWho has been a guest on The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Names identified in recent episode analyses. Showing up to five guests.
- Matt Confer
- Cass Sunstein
- Richard Chataway
- Jonah Berger
- Will Leach
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 68,744
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 4.8 / 5
- 180 ratings
- Spotify
- 4.8 / 5
- 74 ratings
Podcast Authority Score: 96 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 100
- Social presence
- 100
- YouTube
- 85
- Engagement
- 98
Contact The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Who hosts The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics?
Melina Palmer host the show. Published by Melina Palmer.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
232 of 600 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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