The Brand Atelier Show

About The Brand Atelier Show

The Brand Atelier Show Most brand advice chases trends. This podcast builds brands that last. Hosted by Shayne Mackey, a brand strategist with over 30 years working with Fortune 500 companies and legacy brands, The Brand Atelier Show cuts through the noise of viral tactics and flavor-of-the-month marketing to focus on what actually matters: strategic positioning, enduring identity, and brands built for the long game. If you're a founder, brand strategist, or creative director tired of being told to "just post more on TikTok," this is your antidote. Every episode delivers expert-level thinking on brand architecture, messaging, visual identity, and the strategic decisions that separate brands people remember from brands people scroll past. No hype. No shortcuts. Just decades of experience distilled into actionable strategy for building brands with staying power. New episodes weekly.

Publisher

Shayne Mackey

Category

arts · business

Language

en

Explicit

No

First episode

28 Nov 2025

Latest episode

25 Aug 2026

Latest episodes

19 of 32 episodes have a transcript.

1. 

   25 Aug 2026TRANSCRIPT

   Founder Led Brands: My Take

   Host David Airey shares his insights on the continuous cost and discipline required to maintain a truly founder-led brand, revealing the real test of authenticity.

2. 

   18 Aug 2026TRANSCRIPT

   Founder Led Brand: Kate Assaraf and Dip

   Host Kate Assaraf discusses the intentional financial sacrifices made for her plastic-free haircare brand DIP, revealing the long-term value of supporting independent retailers over marketplace scaling in this interview.

3. 

   11 Aug 2026TRANSCRIPT

   Founder-Led Brand: David Chang and Momofuku

   Host [Host Name] interviews David Chang, exploring the uncomfortable reputational costs of founder-led branding when Momofuku's actions contradict its values.

Inside a recent episode

Founder Led Brands: My Take

Published 25 Aug 2026 · Transcript excerpt

[…] It's the nights and the days. It's the decisions, one after another, where you're going to say no far more than you'll ever say yes. It's the editing and the testing and the creation and the dreaming and the hope. And the fatigue. I've been in several businesses now. I know what real sweat equity actually costs, building things myself, with other people, and for other people. This is hard, and it isn't for everyone. Being a founder isn't a job. It's a lifestyle. It's a mindset. It's a way of life, and it's not for the faint of heart. Margin is so costly. Stewardship costs more than anyone could imagine before they've actually paid for it themselves. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

14 ratings

Spotify

5.0 / 5

3 ratings

Contact The Brand Atelier Show

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about The Brand Atelier Show