We go deep with marketers and founders on business and marketing advice that drives commercial outcomes.
Your host is Braeden Matson.
LinkedIn: https://www.linkedin.com/in/braeden-matson/
Ep. 35 | Finance 101 For Marketers | Measuring Marketing's Value: Financial Frameworks Every Marketer Should Know | Finance, Brand, Brand Equity | OpEx, CapEx, Valuation
Resources and sources cited:
Link here (https://vicomte.com/#downloads).
_____
This episode explores the financial and strategic frameworks that marketers need to understand to communicate value effectively within organizations. It emphasizes the importance of understanding brand equity, financial statements, and the role of marketing as an intangible asset that drives sustainable pricing power.
_____
Connect:
LinkedIn (https://www.linkedin.com/in/braeden-matson/?isSelfProfile=true)
Website (https://braedenmatson.com/)
23 Jul 2026
Ep. 34 | Oliver JP Osborne - Round 2 | Connecting Marketing to Business Value: Strategies for Leaders | How to Overcome Organizational Obstacles in Marketing
My guest:
oh cool (https://ohcool.ca/)
Oliver on LinkedIn (https://www.linkedin.com/in/oliver-j-p-osborne/)
Summary:
In this in-depth conversation, Oliver JP Osborne shares insights on aligning marketing strategies with business goals, navigating organizational politics, and leveraging data for growth. Discover how to connect marketing efforts to enterprise value, overcome internal obstacles, and harness AI effectively.
3 Jun 2026
Ep. 33 | Terry Seitz | Former Visa VP on Marketing's Role in Driving Enterprise Value | Determinism vs Probabilism in Marketing | How to Demonstrate Marketing's Impact on Enterprise Value
My guest:
The Nuance Collective (https://www.thenuancecollective.net/)
Terry Seitz on LinkedIn (https://www.linkedin.com/in/terry-seitz-57aa654/)
Summary:
In this in-depth interview, Terry Seitz shares his insights on the evolution of marketing from creative artistry to data-driven science, the challenges of measurement and attribution, and how marketing can better demonstrate its value to the enterprise. The conversation explores the balance between deterministic and probabilistic thinking, the importance of long-term strategic planning, and how marketers can earn a seat at the executive table.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 3 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
7
Social presence
0
YouTube
0
Engagement
0
Host of The Brand Burger Podcast?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
