Welcome to The Brand Education Podcast - Higher Education's very first podcast dedicated to Brand.
This podcast is all about breaking barriers to brand in higher education. Throughout the series we'll bring you expert guests, industry trends, insights and big ideas to inspire change.
The trust deficit: what went wrong with America's universities
In this new series of The Brand Education Podcast, Zeenat Fayaz is joined by five-time university president Gordon Gee and returning guest David Rosowsky, Senior Advisor to the President at Arizona State University, to examine why confidence in higher education has collapsed over the past few decades. From a damning Congressional hearing to institutions that have lost touch with the very communities they were built to serve, they trace what went wrong, and make the case for how colleges and universities can start earning that trust back.
12 Dec 2024
Building cultural bridges in HE branding with Alanood Aldhaher
Alanood Aldhaher shares how American University of Sharjah leverages cultural authenticity to drive global excellence and attract international talent.
31 Oct 2024
Working for Ideas with Kevin Lynch
Meet Kevin Lynch, the creative mind who believes the best marketing doesn't feel like marketing. In this episode, he shares why authenticity trumps awards, how creative freedom transformed campaigns from Chicago's Art Institute to Oatly, and why breaking conventional rules leads to deeper audience connections.
From placing mysterious red cubes around Chicago to founding The Wrong Agency, Kevin challenges traditional brand thinking with a simple truth: "Brands aren't terribly different from people." Discover why he works for ideas rather than clients, how to find humor in serious industries, and why caring about your audience more than yourself creates the most compelling brand stories.
Key takeaways:
Why chasing awards might be your brand's biggest mistake
How creative autonomy leads to revolutionary campaigns
Finding authenticity in educational marketing
The power of humor in unexpected places
Listen for a masterclass in brave brand building from someone who's proven that sometimes, the wrong way is exactly right.
Uncover more great insights and become part of our exclusive community by signing up to our monthly newsletter: https://thebrandeducation.com/contact/
LinkedIn: linkedin.com/company/the-brand-education
X: https://x.com/education_brand
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
6 ratings
Contact The Brand Education Podcast
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of The Brand Education Podcast?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
