The Brand Forum

About The Brand Forum

Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠

Publisher

Jeremy Bloom

Category

business

Language

en

Explicit

No

First episode

20 Mar 2025

Latest episode

2 Sept 2026

Latest episodes

29 episodes in the feed.

1. 

   2 Sept 2026

   How Adobe's Sam Garfield Sees AI, Brand Strategy & the Future of Marketing

   Jeremy Bloom and Josh Palau sit down with Sam Garfield, Digital Strategy Leader for Media & Entertainment at Adobe, to discuss how AI is transforming marketing through AI search, creative automation, personalization, and AI agents. Sam also shares why authentic brand storytelling remains essential and offers practical insights for marketers navigating the future of AI. Takeaways Consumer search behavior is shifting from traditional search engines to AI-powered assistants. Brands must optimize their content for AI visibility, not just SEO. Creative automation should eliminate repetitive work while preserving human creativity. AI agents are becoming practical tools for marketing workflows today. Personalization is becoming more achievable through automation and better creative execution. Creative intelligence will help marketers measure and predict creative performance. Strong brand storytelling will become even more valuable as AI-generated content increases. Career growth isn't always linear. Building diverse skills can create more opportunities over time. Chapters 00:00 Introduction & Meet Sam Garfield 01:38 Sam's Career Journey from Discovery to Adobe 03:34 AI Search, SEO & Brand Visibility 08:25 The Content Production Challenge for Brands 10:40 Automation vs. Human Creativity 12:12 Why Personalization Is Finally Becoming Reality 14:40 AI Agents & Real Marketing Use Cases 17:45 Creative Intelligence & Measuring Creative Performance 20:15 Why Brand Storytelling Still Matters 22:17 Career Lessons & Lifelong Learning 25:20 The Kobe Bryant Story 27:28 Final Thoughts & Closing

2. 

   19 Aug 2026

   Automotive Brand Building: Simon Sproule on Storytelling and Consumer Connection

   Jeremy Bloom and Josh Palau are joined by Simon Sproule, Founder at Newport Communications, to discuss what makes automotive brands memorable. Drawing from his experience at Ford, Nissan, Tesla, and Aston Martin, Simon explores emotional connection, storytelling, dealer relationships, and how brands can engage the next generation of consumers. Takeaways: Simon shares branding lessons from Aston Martin, Tesla, Nissan, Jaguar Land Rover, and Ford. Why emotional connection is the foundation of successful automotive brands. How storytelling and brand building outperform short-term tactics. The challenge of balancing dealer marketing with corporate brand strategy. Why younger consumers require brands to engage on their own terms. Chapters:00:00 Introduction to Simon Sproule01:10 Simon's journey through Ford, Nissan, Tesla & Aston Martin03:57 What makes an automotive brand successful?08:12 Balancing brand building and performance marketing12:09 The relationship between automakers and dealerships14:39 Why storytelling still matters in marketing17:46 Reaching younger generations through culture and gaming21:40 Marketing campaigns Simon believes changed branding24:03 Simon's career journey into marketing and storytelling25:53 Final thoughts

3. 

   5 Aug 2026

   How Melissa Grady Dias Built Iconic Brands and Why Every CMO Thinks Like a CEO

   Jeremy Bloom and Josh Palau sit down with Melissa Grady Dias, CEO of Measured Wellness and former CMO of Cadillac, to discuss the transition from CMO to CEO, building emotionally connected brands, balancing performance and brand marketing, AI's impact on customer journeys, and the future of marketing leadership. TakeawaysMelissa shares why the best marketers think like business growth leaders.Brand and performance marketing should work together, not compete.Emotional connections create customers who are significantly more valuable.Every customer interaction contributes to a brand's identity.Continuous learning is the most important skill for marketers in the AI era. Chapters00:00 Welcome & Melissa's New CEO Role02:08 What Measured Wellness Does06:57 From CMO to CEO: Biggest Leadership Shift09:43 Brand vs. Performance Marketing12:28 Building a Strong Brand Identity15:26 What Makes a Marketing Campaign Successful17:53 Working with Agency & Media Partners21:11 Melissa's Journey Into Marketing23:04 Why Marketing Really Works25:15 Advice for the Next Generation of Marketers26:23 Closing Thoughts

Who has been a guest on The Brand Forum

Names identified in recent episode analyses. Showing up to five guests.

• Sofia Colucci
• Ron Amram
• Ajinkya "Jinx" Joglekar
• Dea Lawrence
• Tim Lapetino

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 7 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

1

Social presence

0

YouTube

0

Engagement

32

Contact The Brand Forum

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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