The Brand Marketer Podcast

About The Brand Marketer Podcast

The Brand Building Podcast is for founders and operators who want to understand what it actually takes to build and grow an ecommerce brand. I’m Mark Milutin, founder of Bread Loaf. After nearly 2 decades working alongside brands, I’ve learned that growth rarely comes from one great ad or one new tool. It comes from understanding your customers, building systems that keep them coming back, and making better decisions as the market changes. On the show, I sit down with founders and industry leaders to unpack how brands are built. I also share what we’re seeing firsthand across retention, paid media, creative, Shopify, and AI: what’s working, what’s changing, and where brands are leaving money on the table. Expect honest founder stories, practical breakdowns, and ideas you can take back to your own business. Listen wherever you get your podcasts, or watch the conversations and video episodes on YouTube.

Publisher

Mark Milutin

Category

business

Language

en

Explicit

No

First episode

9 Feb 2022

Latest episode

28 Oct 2026

Latest episodes

191 episodes in the feed.

1. 

   28 Oct 2026

   Will AI Replace Video Editors? Behind the Scenes With the Bread Loaf Editing Team

   Everyone online says video editors are cooked. In this episode, I sit down with Marin and Mario, the in-house editing team behind every Bread Loaf video, podcast and ad, to talk about how we actually use AI every day and why it still can’t replace a great editor. 🔍 Get your free Retention Scan: https://retention-lab.com/retention-scan🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 In this episode:– How Marin and Mario got into video editing: from choosing a laptop over prom to landing a first Upwork job in one week– Why every B2B company should be investing in video right now– How AI changed our workflow, from working only with client footage to creating anything we can imagine– The AI “Super 8” Venice Beach ads that replaced a six-figure photoshoot and became our client’s top-performing ads for months– The AI tools our editors use daily: Unit, Seedance 2.5, Claude, ChatGPT and ElevenLabs– Why “editors are cooked” is just a viral hook, and why Figma grew 45% even after Claude Design launched– Building our first AI spokesperson, Ellery Marsh, and why we’re telling everyone she’s AI– Why marketing content is becoming vanilla, and why originality and entertainment win next– Why good B-roll and storytelling still make or break a video The bottom line: AI without a human operator produces vanilla content. With the right editor behind it, it’s the biggest creative unlock we’ve ever had.

2. 

   24 Oct 2026

   Stop Bribing Customers With Coupons: 3 Win-Back Plays That Drive Repeat Revenue Without a Discount

   Most win-back campaigns start the same way: “We miss you, here’s 20% off.” When the customer doesn’t respond, the coupon gets bigger. That can work, but you’re training your customers that if they ignore you long enough, you’ll lower the price. 🔍 Get your free Retention Scan: https://retention-lab.com/retention-scan🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 In this episode, I break down the 3 win-back plays we’re building right now that don’t start with a discount. They start with one question: what should this customer logically buy next? – Play 1: Turn your win-back into education. How a specialty outdoor brand uses the founder’s how-to content to sell the consumable every customer eventually needs– Play 2: The “bought A but never bought B” segment. How a travel gear brand targeted past buyers who never purchased the companion accessory: one audience, one product, one job– Play 3: One product, one reason to care. Why focused campaigns beat emails that try to be a homepage– The exercise to steal: map your top 5 first-purchase products to their logical second purchase, and build 5 new cross-sell campaigns from your own data– When a discount actually makes sense: 180+ days lapsed, strong margins, inventory reasons The discount should be the lever, not the strategy. Your best win-back campaign might not need a coupon at all. It might just need the right product.

3. 

   22 Oct 2026

   7 Klaviyo Leaks Quietly Draining Revenue From $5M+ Ecommerce Brands (Audit Checklist)

   Grab your Klaviyo login and audit your account with me. These are the 7 leaks we keep finding when we audit established ecommerce brands doing $5M+ a year. These aren’t beginner accounts: they’re real companies with real teams and agencies. Some of these problems are embarrassingly simple, which is exactly why they survive for years. In this episode:– UTM tracking turned off, and why your attribution is lying to you– Email footer, compliance and unsubscribe hygiene– Image-only emails that say nothing when images are blocked– The “welcome flow from hell”: 15 emails with 7-day gaps– Smart Sending quietly breaking your lifecycle flows– Emails so long that Gmail clips them, footer and all– Dark mode and mobile QA: what your customer actually sees– Bonus: site abandonment, low-review escalation, back in stock, sunset flows, and “email zero” At the end, I give you a simple way to score your own account. None of these leaks looks catastrophic on its own, but together they’re 10 small leaks draining one big bucket. Sometimes the expensive problems are just seven boring things nobody checked. Want us to audit your account for you?✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com🚀 Book your free Retention Scan: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

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Spotify

5.0 / 5

2 ratings

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