About The Brand Memo – Bite-Sized Insights for Purpose-Driven, Life-First Business Growth
The Brand Memo is for purpose-driven, freedom-focused entrepreneurs who want to grow without burnout, hustle, or the pressure to do things a certain way (We're all about outside-the-box solutions!). Each episode delivers actionable insights on branding, marketing, and business strategy—plus the mindset shifts, systems, and habits that make success sustainable.
Think of it like a coffee chat with a friend—honest and packed with real tips to help you scale with clarity, confidence, and ease. Because success isn’t just about business—it’s about building a life that truly works for you.
Ep 18. Starting Over After 7 Figures: A Real Conversation on Burnout and Recreating sustainable success - with Gabs Hayes
Gabs Hayes discusses her experience with burnout after building a seven-figure business and how she now prioritizes sustainability and alignment, in this interview.
18 Jun 2025
Ep 17. SEO Without the Stress: Simple Strategies for Sustainable Visibility - with Mckayla Spencer
SEO strategist Mikayla Spencer shares simple, sustainable strategies for improving Google visibility without feeling overwhelmed, in an interview on the podcast.
13 Jun 2025
Ep 16. Just Breathe: Using Breathwork and Intuition to Build a Sustainable Business - with Emily King
Marketing strategist Emily King discusses with the host how breathwork and intuition can help entrepreneurs achieve sustainable business growth by blending mindfulness with messaging in this interview.
6 Jun 2025
Ep 15. Money clarity starts here: Financial first steps for small business owners - with Samantha Eck
Samantha Eck outlines initial steps for small business owners to achieve financial clarity, emphasizing proper expense tracking and business/personal fund separation in this interview episode.
30 May 2025
Ep 14. Unlocking the Power of Pinterest: Tips for Sustainable, Evergreen Growth - with Meagan Williamson
Pinterest expert Meagan Williamson discusses strategies for leveraging Pinterest as an evergreen marketing tool to achieve sustainable business growth, interviewed by host, revealing techniques for repurposing content and optimizing SEO.
23 May 2025
Ep 13. Booking 27 Clients in 6 Months with the Power of Referrals + Pitching - with Hannah Murphy
Systems strategist Hannah Murphy discusses how she acquired 27 clients in six months through referrals and pitching, emphasizing sustainable growth strategies in this interview.
16 May 2025
Ep 12. Sober Curious? The Unexpected Wins of Cutting Back on Alcohol - with Sarah Williamson
Ever wonder if your nightly glass of wine is doing more harm than good? In this episode of The Brand Memo, I’m joined by sobriety coach and bestselling author Sarah Williamson for an eye-opening conversation about how alcohol impacts our energy, confidence, and business growth.
Sarah shares how drinking less doesn’t mean missing out—it’s about gaining more clarity, calm, and connection (with yourself and others). Whether you’re sober-curious or simply wondering how to feel better in your body and business, this episode will leave you with so much to think about.
🎧 IN THIS EPISODE:
How alcohol impacts your business success and personal well-being
Why drinking less is about gaining more—not giving things up
Simple mindset shifts to explore a healthier relationship with alcohol
The surprising emotional and physical benefits of taking a break from drinking
How to navigate social events without feeling pressured to drink
Why stepping away from alcohol can strengthen your intuition and confidence
Connect with me:
@seedandsol.co (www.instagram.com/seedandsol.co) and @BrandMemoPodcast (www.instagram.com/brandmemopodcast)
www.SeedAndSol.com (www.seedandsol.com)
Find Sarah:
@DrinkLessLiveBetter (https://www.instagram.com/drinklesslivebetter/)DrinkLessLiveBetter.com (https://drinklesslivebetter.com/)
9 May 2025
Ep 11. How to Unlock the Confidence to Charge More, Show Up, and Scale Smarter - with Kelly Sturtevant
What does it really take to go from passion project to full-time income—especially when you’re the sole provider?
In this episode of The Brand Memo, I’m joined by business coach Kelly Sturtevant, who shares her story of scaling from virtual assistant work to building a multi-figure business that fully supports her and her family.
Together, we talk about navigating money blocks, showing up when self-doubt creeps in, and building a business that’s not just profitable—but aligned with the life you actually want.
Kelly gets real about the challenges of stepping into visibility, pricing your offers with confidence, and making bold moves—even when the stakes are high. This one’s packed with mindset shifts and practical strategies you’ll want to take notes on.
🎧 IN THIS EPISODE:
How Kelly transitioned from side hustle to sole income earner
The visibility fears and mindset blocks that keep entrepreneurs stuck
What to focus on daily to move the needle toward 5-figure months
The real reason you’re struggling to charge more—and how to fix it
Ways to shift from survival mode into sustainable success
How to decide between high-ticket, low-ticket, or both
Money mindset reframes that help you feel good about your pricing
Love this episode?!
Post about it and tag us on IG! @brandmemopodcast
Explore more: https://seedandsol.com
Connect with Kelly: https://kellysturtevant.com/
2 May 2025
Ep 10. The Real Reason Imposter Syndrome Hits Hard (and What to Do About It)
If imposter syndrome has been quietly running the show behind the scenes of your business… this one’s for you.
In this solo episode, we’re getting real about the doubts that sneak in—even when you know you’re capable. I’m breaking down the biggest imposter syndrome triggers I see in the small business space, how they might be holding you back more than you realize, and what to do about them.
We’ll talk through:
Feeling unqualified or “not expert enough”
The fear of being seen online (and judged for it)
What to do when your voice feels different than the “industry norm”
Charging for work that feels easy to you
Comparison spirals, inconsistency, and self-doubt
Tangible mindset and clarity shifts that actually help
You’ll walk away with a reminder of your worth, a few pep talks, and practical ways to move forward with more confidence, clarity, and conviction—even when the fear is still present.
This episode is a mirror, a reset, and a rallying cry for the entrepreneur who’s tired of second-guessing herself.
Listen here to unpack imposter syndrome and take your power back... one aligned, imperfect, but deeply intentional step at a time.
Find me on Instagram: @seedandsol.co (www.instagram.com/seedandsol.co) and @brandmemopodcast (www.instagram.com/brandmemopodcast)
Take the quiz, view services, + more: www.seedandsol.com (https://www.seedandsol.com)
25 Apr 2025
Ep 9. Leadership, Boundaries, Self-Awareness, and Sustainable Success - with Desiree Cocroft
Feeling like you’re constantly juggling too much—and still not getting where you want to be?
In this episode of The Brand Memo, I’m joined by coach, speaker, and author Desiree Cocroft for a deeply honest conversation about redefining success, setting boundaries that actually stick, and un-hustling your business and life so you can show up with clarity, confidence, and intention.
Desiree has helped thousands of high-achieving women own their voice, lead boldly, and build careers on their own terms—and today, she’s sharing the mindset shifts and real strategies to help you do the same.
🎧 IN THIS EPISODE:
Why time management is really about priority management
How to stop people-pleasing and rewire your identity
What most entrepreneurs get wrong about boundaries
The power of self-awareness and how to start rebuilding from survival mode
Systems + support tools Desiree uses to run multiple aligned businesses
How to know when it’s time to pause, pivot, or make a bold move
Connect with Desiree: https://www.desireecocroft.com/ (https://www.desireecocroft.com/)Explore the site for a quiz and ways to work together: https://www.seedandsol.com (https://www.seedandsol.com)Connect with me on Instagram: @seedandsol.co (https://www.instagram.com/seedandsol.co)Follow the podcast for more real talk: @brandmemopodcast (https://www.instagram.com/brandmemopodcast)
18 Apr 2025
Ep 8. Mindset Shifts Start in the Body - The Nervous System’s Role in Success – with Kim Kimball
If you’ve ever felt stuck, burnt out, or like your body is rebelling against your business goals—this conversation is for you. In this episode, I’m joined by somatic leadership coach Kim Kimball to talk about how nervous system regulation can transform the way we work, especially for highly sensitive or neurodivergent entrepreneurs. We explore why resistance is actually a form of self-protection, how to make sustainable progress by honoring your energy, and why consistency doesn't mean doing the same thing every day.
Kim breaks down powerful practices like the “Change Formula” and “Energy Mapping Method,” and shares what it really means to work with your body instead of against it. If you’re craving a more easeful, embodied approach to productivity, growth, and leadership—you’ll want to take notes on this one.
✨ Highlights:
What somatics, parts work, and CBT actually look like in practice
How to support your nervous system in business
The truth behind self-sabotage and why it’s never just a mindset issue
Why perfectionism, people-pleasing, and masking are often nervous system responses
How to make consistent progress without constant hustle
Resources and links:
Kim's website: www.kimkimballcoaching.com (www.kimkimballcoaching.com)
Kim's Instagram: @kimkimballcoaching (https://www.instagram.com/kimkimballcoaching/)
Find me (Your host, Alexis!): www.seedandsol.com (https://www.seedandsol.com)
Say hi on Instagram: @seedandsol.co (https://www.instagram.com/seedandsol.co)
Follow the show: @brandmemopodcast (https://www.instagram.com/brandmemopodcast)
🎁 Kim is also offering a free day of asynchronous coaching to listeners! [Booking link here] (https://app.acuityscheduling.com/schedule/3d80dff4/appointment/59997898/calendar/1820117?appointmentTypeIds%5B%5D=59997898)
11 Apr 2025
Ep 7. How to Use Story-Driven Content to Connect, Convert, and Stand Out - with Claudia Lamb
What if the secret to consistent content that actually converts wasn’t posting more—but connecting more deeply? In this episode, I’m joined by Claudia Lamb, a copywriter and content strategist who helps personality-packed brands stand out online by leaning into story-driven, human-centered messaging.
We’re diving into why your content might not be converting (even if it’s “valuable”), how to bring more of you into your brand, and how to use storytelling, video, and content strategy to build trust and connection with the right audience—without chasing trends or burning out.
Whether you’re a service provider, educator, or creative entrepreneur, this episode will help you rethink your approach to content and show up with more clarity, intention, and ease.
We cover:
The real reason customers are taking longer to convert (and what to do about it)
Why storytelling > trends—and how to create content that actually resonates
How to show more of your personality in content without oversharing
Tips for creating better video without needing a full production setup
The key difference between content that gets ignored and content that connects
If you’ve been craving more alignment, consistency, and connection in your content—this one’s for you.
Resources & Links:
Learn more about Claudia’s work: loudernow.com.au (https://www.loudernow.com.au)
Email Claudia: claudia@loudernow.com.au
Find me: www.seedandsol.com (https://www.seedandsol.com)
Connect on Instagram: @seedandsol.co (https://www.instagram.com/seedandsol.co)
3 Apr 2025
Ep 6. Hormone-Aligned Productivity – How to Work With Your Cycle Instead of Against It – with Renae Fieck
If you’ve ever felt like you were doing everything right but still running on empty, this episode is your permission slip to stop pushing and start aligning.
Today I’m joined by Renée Fieck—occupational therapist, breathwork facilitator, and feminine leadership coach—who helps high-achieving women harness the power of their menstrual cycle to unlock productivity, creativity, and sustainability in business.
We’re digging deep into how cycle syncing can help you stop working against your body and finally create a business that works with you. This conversation is equal parts mindset shift and practical guidance—and it’s packed with the kind of support that helps you redefine success on your own terms.
We cover:
How our culture’s obsession with hustle is keeping us stuck in burnout
The four phases of your cycle—and what to actually do in each one
The power of slowing down, embracing your rhythms, and syncing your business with your body
Why traditional productivity advice often fails women (and what to try instead)
Practical first steps to begin aligning your schedule with your cycle
Whether you’re brand new to cycle syncing or ready to deepen your connection with your body, this episode will help you reimagine what growth can look like when you stop forcing and start flowing.
Resources & Links:
Connect with Renée: reneeFieck.com (https://reneefieck.com)
Email Renée: renee@reneefieck.com
Find me: www.seedandsol.com (https://www.seedandsol.com)
Say hi on Instagram: @seedandsol.co (https://www.instagram.com/seedandsol.co)
3 Apr 2025
Ep 5. Feeling the Nudge to Pivot? Here's how to know it's the right move - with Alexis Underwood
Ever feel like things in your business look fine on paper—but deep down, you know something’s off?
In this episode, I’m sharing the story of a surprising pivot I made last summer that reshaped my entire business (and why it didn’t mean I failed). We’re talking about the quiet signs it might be time for a shift, how to know when you’ve outgrown what used to work, and how to realign without burning it all down.
Whether you’re craving more clarity, better clients, or just a business that fits the life you’re actually living—this one’s for you.
In this episode:
Signs it’s time to pivot (even when nothing’s technically wrong)
Why alignment matters more than “success”
My behind-the-scenes story of rebranding and reconnecting with my purpose
How to start realigning your brand, offers, and messaging without a full overhaul
Website: www.seedandsol.com (http://www.seedandsol.com)Instagram: @seedandsol.co (https://instagram.com/seedandsol.co)
3 Apr 2025
Ep 4. Triple your Revenue and Create More White Space with VIP Days - Sarah Masci
What if you could hit your income goals without juggling dozens of clients or working 40+ hours a week? In this episode, I’m joined by Sarah Masci, founder of Day Rate Mastery, who shares how she pivoted from burnout and scope creep into a business model that helped her triple her revenue and take back her time.
We’re diving into the power of VIP Days—what they are, who they’re for, and how to know if it’s time to shift your offer suite. Whether you're a designer, copywriter, coach, or strategist, you'll walk away with tons of practical insight on how to streamline your services, simplify your client experience, and create more white space in your life and business.
We cover:
The real story behind Sarah’s pivot from freelance overwhelm to VIP Day success
Common mindset blocks (and myths!) around offering intensives
Pricing strategies, boundaries, and client communication tips
How to scale without burning out or overbooking yourself
If you’ve been craving more ease, clarity, and time freedom — this one’s for you.
Resources & Links:
Learn more about Sarah’s programs: sarahmasci.com (https://sarahmasci.com)
Find me: www.seedandsol.com (https://www.seedandsol.com)
Connect on Instagram: @seedandsol.co (https://instagram.com/seedandsol.co)
3 Apr 2025
Ep 3. Branding Beyond the Aesthetic: Crafting a Brand That Converts - with Alexis Underwood
Your brand is more than just a logo, a pretty color palette, or a well-designed website—it’s the entire experience people have with your business. In this solo episode, I’m sharing what it really means to have a brand that resonates and how to know if your current branding is actually holding you back. I walk you through the red flags that your brand isn’t working (even if it looks good), what to focus on instead, and how to make your brand feel like you again—so you can attract the right clients and grow with ease.
We’re talking about:
The biggest branding misconception that holds entrepreneurs back
Why a brand that “looks good” isn’t always working behind the scenes
Real signs your brand might be out of alignment
How to reconnect with the emotional experience you want your brand to create
A 3-step vibe check to bring your brand back into alignment
Your brand should be more than pretty. It should feel like you—and magnetize the right people because of it.
Explore more:
Website: www.seedandsol.com (http://www.seedandsol.com)
Instagram: @seedandsol.co (https://www.instagram.com/seedandsol.co)
3 Apr 2025
Ep 2. Stop Chasing Clients! Use Video to Bring Them to You - with Anita Morin
Stop Chasing Clients and Use Video to Bring Them to You — with Anita Morin
If you're tired of constantly posting and hoping for leads, this one’s for you. In this episode, I’m joined by Anita Morin, a video marketing expert, homeschooling mom of three, and former physician assistant turned entrepreneur. Anita shares how strategic video marketing can help you attract the right clients without being glued to your phone all day.
We talk about how to create binge-worthy video content that actually grows your business, the difference between going viral and building long-term traction, and why visibility doesn’t have to mean burnout.
Whether you’re already using video or are totally intimidated by it, Anita’s insights will help you approach content with clarity, confidence, and strategy that works around your life, not the other way around.
What You’ll Learn:
How video can bring clients to you while you’re offline
The 3 types of content every business needs
Practical tips for filming high-quality videos (even on a budget)
Why YouTube is your secret weapon for sustainable visibility
How to create a consistent rhythm as a business owner and parent
The biggest mistakes people make when using video—and how to avoid them
Resources & Links Mentioned:
www.seedandsol.com
Find me on Instagram! - @Seedandsol.co
Join Anita’s Free Facebook Group (https://www.facebook.com/groups/201566364311832/?ref=profile_plus_visit_group)
https://fdscreatives.com (https://fdscreatives.com)
Instagram, TikTok, YouTube: @FDSCreatives
3 Apr 2025
Ep 1. The Truth About My First Business, My Pivot, and What I’d Do Differently - with Alexis Underwood
I built a profitable business that looked great on paper—dreamy branding, steady sales, all the things I thought I wanted. But behind the scenes? I was exhausted, misaligned, and constantly torn between motherhood and work. In this first episode, I’m sharing the real story behind why I pivoted, what finally pushed me to make a change, and how I began building a business that actually supports my life (not steals me from it).If you’ve ever felt the nudge to shift—even when nothing’s technically wrong—this one’s for you.Explore more:Website: www.seedandsol.comInstagram: @seedandsol.co
4 Mar 2025
Welcome to The Brand Memo – Build a Business That Supports Your Life
What if your business actually gave you the freedom you set out for? Too many entrepreneurs end up overwhelmed, overworked, and wondering if they’ll ever get ahead. That’s where this podcast comes in. I’m Alexis, and I’m here to help you create a business that’s profitable, sustainable, and actually supports the life you want to live. In this quick intro, I’ll share what you can expect from the show and how it’s going to help you build a business on your terms. If that sounds like what you need, hit play!
Who has been a guest on The Brand Memo – Bite-Sized Insights for Purpose-Driven, Life-First Business Growth
Names identified in recent episode analyses. Showing up to five guests.
Gabs Hayes
Mckayla Spencer
Emily King
Samantha Eck
Meagan Williamson
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Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
4 ratings
Podcast Authority Score: 58 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
84
Social presence
94
YouTube
0
Engagement
32
Contact The Brand Memo – Bite-Sized Insights for Purpose-Driven, Life-First Business Growth
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