The Brand Mixology Podcast

About The Brand Mixology Podcast

I’m Claire Marshall — brand strategist, creative thinker, and host of Brand Mixology. This podcast is all about shaking up the rules of success and finding your own mix of what works. Each episode, I sit down with founders, creatives, and experts to explore the ingredients that go into building a brand - and a life - you actually want. You’ll hear real stories of growth and reinvention, alongside practical insights into strategy, psychology, identity, and innovation. We dig into what makes brands truly unique, and what it takes to build one that stands the test of time. Every guest adds one success ingredient to the mix… and puts one thing they’re ready to leave on ice. Because there’s no single formula for success — just your unique blend of ideas, action, and behaviours. I can't wait to share these conversations with you!

Publisher

Claire Marshall

Category

business · education · society & culture

Language

en

Explicit

No

First episode

17 Oct 2025

Latest episode

14 Oct 2026

Latest episodes

19 episodes in the feed.

1. 

   14 Oct 2026

   You Don't Need More Clients To Make More Money

   What if the relentless push for "more clients" is the very thing holding your business back? In this episode, Claire sits down with business coach and author Robin Waite (Fearless Pricing) for an honest, refreshingly commercial chat about pricing, productising and founder sanity. Robin went from running a boutique design and marketing agency in the Cotswolds to selling it, falling into coaching completely by accident, and building a business model based on working with fewer, higher-paying clients. Along the way, he shares the hard-won lessons from hitting burnout on a bicycle at 52mph, the psychology behind why a 10% price rise is actually a discount, and why an 80% conversion rate is a flashing red light that you're charging far too little. Whether you're trapped in an hourly-rate model or feeling exhausted by the constant feast-or-famine cycle, this conversation will give you the clarity and permission to rethink your pricing completely. What We Cover in This Episode: The accidental coach: How Robin stepped away from agency life and why he chose to work with 6 to 8 clients instead of dozens. The Sales Cycle of Doom: Why founders get trapped between delivery and selling, and how productised packaging breaks the loop. Charging for speed, not time: Why clients aren't paying for hours - they're paying to get to the outcome faster. The 80% close rate trap: Why closing almost every prospect means your prices are way too low, and what a healthy close rate actually looks like. Pricing psychology: Why a small price increase often feels like a discount to the right buyers. Should you put prices on your website? Robin and Claire debate transparency, positioning, and qualification. The Cocktail Shaker: The one trait Robin puts into the shaker for founder success, and why "neediness" gets frozen straight on ice. Timestamps & Chapters: 00:00 - Welcome to The Brand Mixology Podcast 02:15 - Coffee, cake, and accidental business coaching 04:03 - Losing the reason you started: from employee to exhausted boss 08:20 - 52mph on a bicycle: the burnout wake-up call 15:10 - Speed is an outcome: why clients pay for results, not hours 18:36 - Moving from "£100 a session" to an upfront transformation package 22:31 - Escaping the Sales Cycle of Doom 26:15 - The 80% conversion rate trap: why you're undercharging 30:28 - Why a 10% price rise is actually a discount 32:30 - Should you publish prices on your website? 39:02 - Strategic proximity and spotting client red flags 43:02 - The Cocktail Shaker: Fearless action in, neediness on ice Resources & Links Mentioned: Fearless Pricing (Free digital copy): fearlesspricing.co.uk (https://fearlesspricing.co.uk/) Take Your Shot (Get a free signed paperback): fearless.biz/tys (https://fearless.biz/tys) Robin's Website: fearless.biz (https://fearless.biz/) Connect with Claire & Brand Mixology: If you're a founder ready to build a personal brand and business you genuinely love, the natural starting point is Brand Therapy: Book your Brand Therapy session: brandmixology.co/brand-therapy (https://brandmixology.co/brand-therapy) Receive Weekly Mixology: brandmixology.co (https://brandmixology.co/) Explore the website: brandmixology.co (https://brandmixology.co/) Enjoyed this episode? Hit subscribe on Apple Podcasts or Spotify, leave a quick review, and share this with a fellow founder who needs to hear it today.

2. 

   7 Oct 2026

   The Psychology Behind Marketing That Actually Converts

   AI Can Write Your Copy. But It Can't Understand Your Customer What happens when we stop thinking of copywriting as simply “words on a page” and start seeing it as a strategic tool for understanding people, shaping behaviour and driving growth? In this episode, I’m joined by copywriter, strategist and marketing expert Arfa Iqbal, someone I’ve known professionally for many years and whose thinking I’ve learned so much from. Arfa helps coaches, consultants and experts scale to their first or next seven figures through sales funnels, strategy, messaging and a deep understanding of their ideal clients. We get into what really makes marketing work, why so many campaigns fail despite having great individual assets, and what happens when businesses start outsourcing their thinking to AI. In this episode, we explore: Why copywriting is about far more than putting words on a page The difference between strategy and tactics and why businesses need both Why every part of your marketing funnel needs to work as a coherent whole The costly mistake Arfa made early in her career by targeting the wrong audience Why understanding buyer psychology is at the heart of effective marketing Whether AI is actually killing the copywriting profession How to use AI to make your marketing faster without outsourcing your thinking Why generic AI-generated content is becoming increasingly easy to spot How to identify the different avatars within your ideal client base Why your sales calls, social media comments, YouTube comments and book reviews can be a goldmine of customer research Arfa's “100” exercise for uncovering your ideal client's deepest pain points, fears, desires and motivations The difference between talking about a feature, explaining a benefit and communicating the emotional benefit Why people buy emotionally and justify their decisions logically How going deeper into customer psychology transformed the performance of two very different campaigns Why your imagery needs to work as hard as your copy How tiny visual details can influence whether your marketing resonates Why consistency and familiarity matter in building a recognisable brand The danger of creating content simply for the sake of creating content Why intentionality is such an important principle in marketing and business Why sometimes the smartest thing you can do is launch at 80% and learn from the response One of my biggest takeaways from this conversation is that effective marketing isn't about producing more. It's about understanding more. When you truly understand the person you're trying to reach, your messaging, offers, campaigns, imagery and customer journey all become much clearer. And perhaps most importantly, AI can help us execute faster, but it cannot replace the human understanding that makes marketing meaningful. A few ideas to take away Go deeper than demographics. Your ideal client isn't just their age, job title or income. What are they worried about at 2am? What do they secretly want? What frustrates them? What are they trying to prove, avoid or become? Stop looking at marketing assets in isolation. Your advert, email, landing page, sales page and follow-up should feel like parts of the same journey rather than a collection of disconnected tactics. Use AI as a tool, not a substitute for thinking. AI can help with research, ideas and first drafts. But the strategy, judgement, nuance and human understanding still need to come from you. And stop overthinking. Arfa's advice for what to put “on ice” is simple: if it's 80% good enough, get it out there. You can always create version two. About Arfa Arfa Iqbal helps coaches, consultants and experts scale to their first or next seven figures through sales funnels, strategy and messaging. She is also the author of Mind Hack Marketing, which explores buyer psychology and how businesses can better understand and connect with their ideal clients. You can find Arfa on LinkedIn and Facebook, or visit her website at arfasilviaiqbal.com. Connect with Brand Mixology If you're a founder or expert who knows you have something valuable to say but you're struggling to get seen, known and chosen, I'd love to hear from you. Find out more about Brand Mixology at brandmixology.co.

3. 

   30 Sept 2026

   You're One Choice Away From Changing Everything

   What happens when the experiences that could have broken you become part of the story that shapes you? In this episode of The Brand Mixology Podcast, our founder, Claire, sits down with storyteller and author Jody McHugh, all the way from Atlanta, Georgia, for a deeply personal conversation about childhood, trauma, addiction, crime, survival, kindness and finding a way forward. Jody's story is anything but conventional. At eight years old, his perfect family life ended in a single morning. What followed was hunger, crime and a court battle to stay out of prison at 15. But alongside the hard moments came a group of hippies, a determined lawyer and an actress who helped him write his book - people who showed him what kindness and positive influence can do. This one is a powerful reminder that we never really know which moments, people or experiences will change the course of our lives. Sometimes, the hardest chapters can become the ones that shape what comes next. What you'll hear in this episode The morning at eight years old that turned Jody's perfect family life upside down Judy Hansen and the "hippies" who gave two hungry boys hope - and a reason to believe in a future Writing to Legal Aid himself at 15 to fight the judge's last-minute change to his sentence Quitting drug dealing and learning to fly planes Writing The Damage Done with actress Polly Craig, and the podcast he now hosts with his daughter, Katie Words to take away Put in the cocktail shaker: Positive influence - find the people who will lead you in a good direction Put on ice: Drugs - Jody saw what they did to his brothers and everyone around them Connect with Jody Website: https://www.jodymchugh.com/ (https://www.jodymchugh.com/) The Damage Done (Amazon): https://www.amazon.co.uk/Damage-Done-Jody-McHugh-ebook/dp/B00B6T246W (https://www.amazon.co.uk/Damage-Done-Jody-McHugh-ebook/dp/B00B6T246W) Connect with Brand Mixology Website: https://brandmixology.co (https://brandmixology.co/) Work out what you should be known for: Brand Therapy - https://brandmixology.co/brand-therapy (https://brandmixology.co/brand-therapy) Take the quiz: Too Close to See It - https://brandmixology.co/quiz (https://brandmixology.co/quiz) Instagram: https://www.instagram.com/brand.mixology/ (https://www.instagram.com/brand.mixology/) Guest bio Jody McHugh is a storyteller and author from Atlanta, Georgia. He co-wrote The Damage Done with the late actress Polly Craig, co-created the Murder Link podcast with his daughter Katie, and tells true stories on stage with The Moth. His story runs from childhood trauma, crime and prison to a life built on kindness, honesty and positivity, and he is now working towards bringing it to the screen.

4. 

   23 Sept 2026

   Travel, Transformation and Finding Your Way Back to Yourself

   What if getting away isn’t really about escaping your everyday life, but about seeing it differently when you come back? In this episode of The Brand Mixology Podcast, I’m joined by luxury travel entrepreneur Nadine Brady for a conversation about travel, transformation, business and the unexpected ways our life experiences shape the entrepreneurs we become. Nadine’s story is anything but conventional. She grew up travelling around Scotland with her fairground family, later lived and worked in Australia, built a luxury travel business working with professional footballers and high-net-worth clients, and eventually found herself having to completely rethink the life and business she had built. What I love about Nadine’s story is that travel has been a constant thread throughout it all. But for her, travel is about so much more than beautiful hotels, amazing destinations and getting away from everyday life. It’s about perspective. It’s about stepping outside your usual environment, meeting different people, challenging the way you see the world and coming home with a new sense of what’s possible. And I think there’s a lot in that for business owners. Because sometimes we get so close to our businesses that we can’t see what needs to change. We keep pushing, doing more and looking at what everyone else is doing, when what we actually need is space to step back, think differently and reconnect with what we want. We talk about: • How Nadine’s unconventional childhood shaped the entrepreneur she became • Why stepping outside your usual environment can change your perspective • What happens when the business you built no longer fits the life you want • Going from being behind the scenes to becoming the lead in your own life • The connection between travel, confidence and personal transformation • Why community and human connection matter more than ever • How Nadine is creating a new kind of luxury travel experience through The Life Edit • The power of looking backwards to understand the breadcrumbs that brought you here • And why we are often capable of far more than we think we are If you’re a founder who feels like you’re ready for a different perspective, a different direction or simply a bit more space to think, there’s plenty in this conversation to take away. Because sometimes you don’t need to work harder. You just need to see things differently. This is The Brand Mixology Podcast, where we challenge the default path, mix things up and create a brand, business and life we actually want. Connect with Nadine & Claire Nadine Brady Instagram: https://www.instagram.com/nadinebrady/ Travl.Love Website: https://www.travl.love/ Instagram: https://www.instagram.com/travl.love/ Travel Sisterhood Instagram: https://www.instagram.com/travel.sisterhood/ Claire Website: https://brandmixology.co/ Instagram: https://www.instagram.com/iamclairemarshall/

5. 

   11 Jul 2026

   Don't Dress To Impress - DressTo Take Control

   What if the most powerful branding tool you own is already hanging in your wardrobe? In this episode, Claire sits down with Clare Chambers — personal brand stylist, former celebrity stylist (yes, she dressed Renée Zellweger for Bridget Jones), and the woman who's on a mission to help female entrepreneurs stop treating their clothes as an afterthought. This conversation is part style masterclass, part mindset shift, and completely packed with the kind of practical wisdom you can actually use. Clare introduces her game-changing Five-Word Style Manifesto — a personal branding strategy that helps you nail exactly what you want your wardrobe to say about you, so you can build a style identity that's consistent, intentional, and unmistakably you. We also get into the Superhero Outfit Formula (yes, really), why uniform dressing is holding female entrepreneurs back, and how your personal packaging needs to match the rest of your business — from your emails to your Instagram grid. Whether you're going through an identity shift, building your capsule wardrobe from scratch, or just tired of standing in front of your wardrobe thinking "I have nothing to wear," this episode is for you. Clare's approach is warm, practical, and genuinely transformative — and by the end of it, you'll never look at getting dressed the same way again. Resources & Links: Find Clare Chambers on Instagram: @thepersonalbrandstylist c) Key Moment Timestamps (00:00) - From Glamour magazine to female entrepreneurs - Clare's journey (05:40) - Why your clothes are your personal packaging (09:50) - The Five-Word Style Manifesto explained (14:30) - Why the "jeans and blazer" uniform isn't cutting it anymore (28:40) - The Superhero Outfit Formula (this one's a game-changer) (36:40) - Identity shifts, menopause, and keeping your style in sync (44:20) - The Brand Mixology moment: Clare's word for success

6. 

   22 Jun 2026

   It's OK to Shine: How Your Energy Vibes Unlock Success and Confidence

   Are you constantly feeling drained, stuck on the hamster wheel of burnout, or experiencing mysterious physical symptoms that won't go away? The answer might not be in your head — it might be in your energy vibes. In this episode, we explore the profound mind-body connection and how the way we manage our life force energy dictates our ability to thrive. We are joined by Sasha Cameron, founder of Mind Syntropy and expert in psychology, Mind body Healing and hypnotherapy. Sasha reveals how our bodies communicate unresolved emotional trauma through physical symptoms, from skin conditions to chronic fatigue. We discuss how living in a constant state of "survival mode" depletes our creative energy, and why our primal fear of visibility might be the exact thing blocking our success. Discover how to protect your energy from draining relationships, why you might be subconsciously repelling opportunities, and how to get out of your head and back into your body. We also discuss how physical anchors — like the stunning diamonds from our sponsor, The Diamond Setter at the Pantiles, Tunbridge Wells — can give us the permission we need to truly shine. If you are ready to stop surviving and start thriving, this conversation will change the way you view your energy. Listen now! Connect with Us: Guest: Sasha Cameron •Website: mind-syntropy.com (https://mind-syntropy.com) •Instagram: @mindsyntropy (https://instagram.com/mindsyntropy) Our Sponsor Gavin and Lorraine •Instagram:@the_diamond_setter Connect with Claire Instagram and LinkedIn @iamclairemarshall Key Moment Timestamps: (00:01:40) - How your body communicates emotional trauma through physical symptoms •(00:07:05) - Diamonds as anchors: giving yourself permission to shine •(00:09:15) - Why living in survival mode blocks your creative life force •(00:13:30) - How to get out of your head and reconnect with your body •(00:24:15) - Identifying energy vampires and protecting your vibes •(00:31:00) - The primal fear of visibility and why we block our own success •(00:43:00) - Redefining success as true emotional contentment

7. 

   10 Apr 2026

   LinkedIn Personal Branding: What's Actually Working in 2026

   If you've ever wondered whether LinkedIn is actually worth your time as a founder or business owner — this episode is your answer. Jack Longman, founder of B2B personal branding agency Social Advantage, joins Claire to break down exactly what's working on LinkedIn right now, why AI search is changing everything, and how to build a presence that converts without feeling gross about it. From his unexpected backstory (punk rock touring musician to LinkedIn strategist) to the practical frameworks he uses with clients every day, this is one you'll want to listen to with a notebook open. In This Episode [00:00] Introductions — and the Jaws poster origin story [01:00] Jack's journey: from punk rock touring musician to running a personal branding agency — and why the band van was actually a masterclass in business [06:30] Why LinkedIn is the platform of choice for B2B service businesses, and how to think about it as "a networking event that's happening 24/7" [09:00] AI and content: why using AI as a shortcut is damaging credibility on LinkedIn — and how to use it properly as a tool, not a replacement for your voice [11:00] The big shift: how people are now finding businesses through ChatGPT, Claude and AI-powered Google summaries instead of traditional search — and what that means for your LinkedIn strategy [13:00] SEO vs GEO: optimising your profile so both humans and AI can find you and understand what you do [16:00] Audience Q&A begins — questions sourced from LinkedIn and Instagram [16:30] Do you need to know a lot to get started on LinkedIn? — why learning by doing beats waiting until you're ready [18:00] I'm awful at staying consistent — how do I show up without burning out? — why posting once a week IS consistency, and how batching changes everything [20:00] Overcoming the "feeling gross" barrier — the mindset shift that makes posting feel less like self-promotion [21:30] What are founders getting wrong on LinkedIn right now? — profile basics, positioning, content pillars, and why not being social on social media is the biggest mistake [25:00] Vanity metrics vs. the metrics that actually matter — why profile views are the most underrated stat on the platform [28:30] How do small businesses get traction when bigger companies seem to dominate? — why trying to out-produce them is the wrong strategy entirely [30:30] What's the best way to find your ideal clients on LinkedIn? — mapping your network, finding introducers, and the QR code trick for networking events [34:30] How do you go from connection to client? — the WhatsApp approach to DMs and why "no response is a response" [37:00] Using the Open to Work function — visibility settings, what LinkedIn pushes, and how to use content to help your search [40:00] Is LinkedIn Premium and verification worth it? — an honest answer [42:00] Social media pods — why LinkedIn will penalise you for them and why they undermine your strategy anyway [45:30] The question on the LinkedIn gender bias debate — Jack's honest take [48:30] Brand Mixology: what Jack would put in the cocktail shaker (personality) and what he'd put on ice (spam pitching in the DMs) [51:00] Where to find Jack and how to get his free guide Free Resources From Jack: Download his free guide — "How to Optimise Your LinkedIn Profile So Claude and ChatGPT Can Find You" Connect with Jack on LinkedIn and ask him for it directly, or grab it via the link below. Dowload here (https://socialadvantage.co.uk/linkedin-positioning-guide-for-the-age-of-ai/) From Claire: Not sure if your personal brand is actually working for your business? Take the free assessment: Is Your Personal Brand Helping Your Business Grow? Start here Connect with Jack LinkedIn: Jack Longman, Founder of Social Advantage Instagram: @jackl0ngman (zero not O) Website: socialadvantage.co.uk (https://socialadvantage.co.uk) All socials: @socialadv0ntage (zero not O) Connect with Claire Website: brandmixology.co (https://brandmixology.com) LinkedIn: linkedin.com/in/iamclairemarshall (https://www.linkedin.com/in/iamclairemarshall) Instagram: @iamclairemarshall (https://www.instagram.com/iamclairemarshall/) Key Takeaways LinkedIn is no longer just a job board — it's the platform people visit before making a commercial decision about you 8 out of 10 of Jack's recent leads found him via AI-powered search (ChatGPT or Google AI summaries) — your profile needs to be optimised for machines, not just humans Consistency doesn't mean posting daily — once a week, sustained, beats a burst and burnout every time Profile views are a more meaningful metric than likes — someone checking your profile has taken a real next step Don't pitch in the DMs. Sell the conversation, not the product People buy people. Personality is the strategy

8. 

   6 Mar 2026

   Rewrite Your Money Story: What Every Female Founder Must Hear

   Are you a female founder ready to smash through your income ceiling? In this International Women's Day special, Claire is joined by the incredible Tracey, a money mentor who is revolutionising how women approach their finances. If you've ever felt that your relationship with money is holding you back, this episode is your call to action. Tracey shares her powerful journey from language graduate to finance expert, and how her own experiences with perimenopause and limiting money beliefs led her to create a system that empowers female founders to achieve record revenues. This conversation is a masterclass in understanding and transforming your money mindset for women. We delve into why so many talented female entrepreneurs struggle with charging your worth, often undervaluing their vast experience and overdelivering for clients. Tracey breaks down how our childhood experiences shape our financial behaviours and provides actionable strategies to identify and eradicate the limiting money beliefs that are sabotaging your success. It’s time to stop playing small and start building the business and life you truly deserve. We also explore the crucial link between menopause and money, a topic that is so often overlooked. Tracey explains how hormonal changes can impact your risk tolerance and financial decisions, and why the fastest-growing group of entrepreneurs are women in their late 40s and 50s. This episode is packed with wisdom on building financial resilience, the power of community, and the importance of having a clear vision for your future. Get ready to feel inspired, empowered, and equipped with the tools to rewrite your money story. Tune in to discover Tracey’s unique ‘TRACEY’ system for success, learn how to reframe your language around money, and find out why resilience is the secret ingredient for every successful female founder. Don't forget to check out the links below to connect with Tracey and access the incredible resources mentioned in the show. Key Moment Timestamps: (01:00) Meet Tracey: From Language Graduate to Money Mentor (07:05) What Are Limiting Money Beliefs & How Do They Hold Us Back? (10:50) The Power of Language: How to Reframe Your Money Story (25:15) Menopause & Money: The Unspoken Link for Female Founders (32:15) The Tenacity of Female Entrepreneurs & The Power of Community (39:50) Tracey's Word for the Cocktail of Success: Resilience (42:10) The 'TRACEY' System: A Framework for Financial Success Connect with Tracey and Claire Connect with Tracey on her website https://menomoney.co.uk/ And download her free framework to receive you very own blank check here https://request-cheque-by-post-gsxsesz.gamma.site/ Connect with Claire on LinkedIn https://www.linkedin.com/in/iamclairemarshall/

9. 

   27 Feb 2026

   The 4 Words That Will Transform Your Sales

   Stop overcomplicating your sales calls. If you’ve ever felt that "sales" is a dirty word or struggled to explain exactly what you do to a potential client, this episode is for you. Claire sits down with James Newell, the expert behind "Clear Sales Message", to decode why most businesses fail at the first hurdle of sales communication. James shares his journey from managing £600 million in corporate accounts to teaching entrepreneurs how to sell with honesty and integrity. We dive deep into the buying psychology that drives decisions, exploring why your potential customers might not be connecting the dots between your features and their needs. James explains the "False Consensus Effect" and how it sabotages your sales messaging strategy by assuming everyone sees the world from your perspective. You’ll learn how to bridge the gap between what you offer and why your customer should actually care, using simple, actionable frameworks that remove the "sleaze" from the process. Whether you're a seasoned business owner or just starting out, this conversation will help you build a clear sales message that resonates. We discuss the importance of "trigger points" in the sales process simplification and how to stay at the forefront of your audience's mind without being offensive or pushy. It’s time to stop selling and start helping your customers buy. Key Moment Timestamps (01:00) - The transition from corporate sales to teaching the "Clear Sales Message" methodology. (05:30) - Understanding the False Consensus Effect: Why people don't understand what you do. (07:45) - Bridging the gap: Using "What that means is..." to connect features to benefits. (11:30) - Why your business name is the start of your sales conversation. (16:45) - The "Burden of Proof": Why it's your responsibility to make the case for your product. (24:30) - Identifying trigger points: Finding customers at the exact moment they need you. (31:00) - The power of short-form content in building long-term sales trust. Connect with James James Newell’s Website: https://www.clearsalesmessage.com/ Clear Sales Message Podcast: https://open.spotify.com/show/5aKEZBlYjarDvsACnMDU6A?si=6efcdbd2c34c4bd9 James on LInkedIn: https://www.linkedin.com/in/jamesnewelluk/ Connect with Claire

10. 

    13 Feb 2026

    Why Your Marketing Isn’t Working (And How to Fix It)

    Ever feel like you’re doing all the marketing things but nothing seems to land? More posts. More emails. More effort. Still no momentum. If you’ve ever found yourself thinking “marketing just doesn’t work for my business”, this episode is for you. In this conversation, Claire is joined by Ben Miller, a B2B marketing expert and Fractional Lead with over 20 years’ experience across agency, in-house and consultancy roles. Ben unpacks the viral LinkedIn post that struck a nerve with founders and marketers alike and explains why marketing usually isn’t broken… but how it’s being approached often is. Together, they explore what a truly customer‑centric marketing strategy looks like, why treating every interaction like a sales pitch quietly kills trust, and how unrealistic expectations sabotage long‑term marketing ROI. Ben also shares why marketing patience is essential (especially in B2B), how to build stronger agency relationships, and when it might be time to bring in a Fractional CMO. If you want a calmer, smarter, more sustainable approach to growth — one that supports both your business and your life — hit play. Key Moment Timestamps (00:00) – Ben’s background: agency, in‑house, consultancy & why variety matters (02:00) – Why hiring only from your industry limits growth (04:00) – “Marketing doesn’t work”: the LinkedIn post that sparked this episode (08:10) – The Life’s a Pitch mistake: why always selling pushes people away (09:55) – The 3–5% rule: how B2B buying actually works (12:20) – Marketing vs sales: understanding their different roles (18:10) – Why patience is essential in B2B marketing (25:30) – Agencies as partners, not suppliers (29:20) – When founder‑led marketing starts to break down (31:40) – What a Fractional CMO really does (and when you need one) (34:40) – Strategy vs tactics: why skipping strategy costs you more (37:10) – Measuring the right KPIs (and avoiding panic metrics) (40:20) – Persistence, procrastination & Ben’s success cocktail Connect with us Ben LinkedIn https://www.linkedin.com/in/benmillermarketing/ Ben website https://www.benmillermarketing.co.uk/ Claire LinkedIn https://www.linkedin.com/in/iamclairemarshall/ Claire website https://brandmixology.co/

11. 

    23 Jan 2026

    Visibility That Converts: PR, Credibility, and Growth in the Age of AI

    Visibility That Converts: PR, Credibility, and Growth in the Age of AI with Victoria Usher, Founder of GingerMay PR is often seen as something you do once you’ve “made it”. But what if visibility isn’t the reward… what if it’s part of the growth engine itself? In this episode of Brand Mixology, Claire sits down with Victoria Usher, founder of the multi award-winning PR agency GingerMay, to explore what PR really is today, when it works, when it doesn’t, and how founders can think about visibility in a way that actually supports sustainable growth. With 16 years of experience building and scaling her own agency, Victoria brings a rare dual perspective. She understands PR not just as a communications discipline, but as a strategic lever that only works when the foundations of a business are right. This is a grounded, honest conversation about timing, focus, leadership, and why PR can amplify a business, but never fix one. In this episode, we cover: What PR actually is today and how it has evolved beyond press releases Why timing matters more than tactics when it comes to PR The biggest signals that a business is not ready for PR yet How PR should sit within a wider growth strategy, not alongside it When visibility supports sales and when it becomes a distraction How founders can prepare for PR before hiring an agency Whether PR is something you can do yourself in the early stages The growing role of PR in GEO (Generative Engine Optimisation) and AI search Why credibility, trust, and quality sources matter more than ever What sustainable growth really looks like after scaling too fast Victoria’s success “ingredient” and what founders should put on ice A standout insight PR doesn’t create credibility. It amplifies it. When the messaging, audience clarity, product, and sales foundations are in place, PR can accelerate growth dramatically. When they’re not, it simply magnifies the cracks. That’s why saying “not yet” is sometimes the most responsible advice an agency can give. Find Victoria Visit teamgingermay.com (http://teamgingermay.com/) Connect https://www.linkedin.com/in/victoria-usher-a3013a9/ (https://www.linkedin.com/in/victoria-usher-a3013a9/) Find Claire Visit www.brandmixology.co Connect https://www.linkedin.com/in/iamclairemarshall/

12. 

    16 Jan 2026

    Pitch Decks Don’t Win Deals. What Investors really Look For In Founders

    What does it truly take to succeed as an entrepreneur in today’s fast-paced, AI-driven world? This week, Claire sits down with serial founder and investor Andy Evans to uncover the realities of the founder and investor mindset. If you’ve ever wondered whether to take on funding, how to build genuine founder resilience, or why intense business focus is your greatest competitive advantage, this episode is for you. Andy shares his invaluable experience from building and selling three digital media businesses and investing in over 20 companies. He introduces his ‘Jam Sandwich’ analogy for effectively using AI in business, explaining how to leverage technology without losing the essential human touch that builds trust and authority. This is a crucial lesson for anyone navigating the complexities of modern content and marketing. Furthermore, Andy provides a rare, candid look into the world of venture capital, demystifying what investors are really looking for. He discusses the critical importance of traction, the personal traits that signal a founder is a good investment, and offers practical advice on securing investment. We also explore the nuances of personal branding for founders and why a diverse network is more critical than ever for long-term success. This conversation is packed with actionable advice and hard-won insights for every stage of the entrepreneurial journey. Tune in to learn how to make your own luck, avoid common pitfalls, and build a business that not only survives but thrives. All resources mentioned, including Andy’s investor deck template, are linked below. Key Moment Timestamps (04:30) - The ‘Jam Sandwich’: How to correctly use AI in your business. (12:45) - Should your business actually take on investment? (18:30) - The essential traits every successful founder needs. (22:30) - Why female founders might be networking in the wrong places. (29:00) - How to build a personal brand that attracts clients, not just attention. (34:00) - The ‘Ronseal Test’ for maintaining extreme business focus. (40:00) - Andy’s one word for success (and the one to put on ice). About Claire and Her Guest You can connect and find out more about Andy here https://linktr.ee/digitalfounders You find out about Eleven Writing here https://www.elevenwriting.com/ Download the investors deck Andy mentions here http://deck.digitalfounders.co.uk/ Download the "Jam Sandwich" Thesis here http://deck.thejamsandwich.com/ If you'd like help with your own brand messaging and marketing, you can schedule a 30 min call with Claire, for free, here https://calendly.com/brandmixology/30-min-call

13. 

    9 Jan 2026

    SEO is Dead… Or Is It?

    Are you struggling to get your business seen online? With the rise of AI, the digital marketing landscape is shifting, and what worked yesterday might not work tomorrow. If you feel like you’re putting in the effort but not getting the results, this episode is your essential guide to navigating the new world of search. We’re demystifying the latest AI and SEO Strategy to ensure your brand doesn’t just survive, but thrives in this new era. This week, Claire is joined by Nick Lima, an SEO veteran with over 20 years of experience and the founder of Rank Fresh. Nick shares invaluable digital marketing tips directly from the trenches, explaining how AI is changing the way we need to think about being found online. He breaks down the critical importance of building brand authority and why consistency is the secret weapon for any SEO for small business. Nick explains the fundamental differences between how traditional Google and new AI tools rank content, offering a fresh perspective on what truly matters now. He provides actionable advice on everything from creating content that AI will favour, to the power of repurposing, the nuances of e-commerce SEO, and how to build trust and credibility that both algorithms and customers will reward. Don’t let your business become invisible. Tune in to learn how to adapt your content, build authority across platforms, and turn these changes into your biggest competitive advantage. Find all the resources mentioned and connect with Nick below. Key Moment Timestamps: (03:02) - The simple, unchanging fundamentals of getting seen online. (06:45) - How AI search is different: It’s looking for brand authority and mentions across the web. (10:10) - How small businesses can compete with huge brands in the new age of AI search. (11:30) - The truth about online reviews: why consistency beats volume every time. (14:15) - Red flags to watch for when hiring an SEO agency. (21:20) - Essential SEO tips specifically for e-commerce businesses. (26:45) - Why you should update old blog posts instead of writing new ones. (37:05) - The one thing to stop doing now: Chasing perfection at the expense of progress. Connect with us Find Nick at https://www.rankfresh.com or connect on https://www.linkedin.com/in/nicklima1/

14. 

    2 Jan 2026

    Feeling Stuck in Life? How to Find and Pursue Your Purpose

    Are you feeling stuck in life? It’s a quiet, frustrating feeling that you’re just going through the motions, working hard but not moving towards a life that truly lights you up. If you’re questioning your path and don’t know how to find direction, this episode is your guide back to yourself. In this powerful episode, Claire is joined by the incredible Dr. Barbara Morris-Jensen (Dr. MJ), a licensed clinical psychologist who shares her own profound story of rising from trauma and homelessness to a life of meaning. Dr. MJ explains how to tune into your intuition to start finding your purpose, even when you feel completely lost or unfulfilled at work. We dive deep into the real meaning of overcoming burnout, looking at it not just as a work issue, but as a holistic signal from our body and spirit. Dr. MJ provides practical tools, like her "Wheel of Life" exercise, to help you assess where you are and identify the small, actionable steps you can take to move forward. This isn’t just another conversation about mindset; it’s a heartfelt and actionable roadmap for anyone who feels stuck. By the end of this episode, you will have the tools to start listening to your own inner wisdom, tweak the patterns that hold you back, and build a life that is rich in meaning, not just accomplishments. Get ready to get unstuck. Listen now! Key Moment Timestamps: (01:34) - Dr. MJ’s powerful story of losing and rediscovering her inner voice. (11:00) - What is the "gentle whisper" and how do you learn to hear it? (20:27) - How to know if it’s your gut instinct or just fear holding you back. (29:27) - A new perspective on burnout that goes beyond your career. (41:05) - The "Wheel of Life": A practical exercise to find true balance. (48:01) - Why "Meaning" is the most important ingredient for success. (50:20) - The one thing you need to put on ice: other people’s opinions. Connect with Dr MJ Website (https://www.heydrmj.com/) (here you can also join the waitlist for the new program) heydrmj.com Instagram (https://Instagram/heydrmj.com): @heydrmj Link to the Wheel of Life Journal (https://amzn.to/3XAEVPQ) LinkedIn (https://www.linkedin.com/in/heydrmj) You Can also listen to Dr MJs full Oxford talk here (https://youtu.be/NDJK5rz0P1M?si=7M_05LW3S-Jqjcb8) - watched by over 1 million viewers Connect with Claire You can find out more about how Brand Mixology works on our website www.brandmixology.co (https://www.brandmixology.co) and connect with Claire on LinkedIn (https://www.linkedin.com/in/iamclairemarshall/).

15. 

    21 Nov 2025

    Stop Chasing Approval and Start Building a Life You Actually Want

    Are you building a business that feels truly aligned with who you are? Or do you feel a disconnect between your personal brand and your inner self? In this episode, I’m joined by the incredible Suzanne Davison, a relationships coach and therapist, who shares her powerful journey of rediscovering her own identity and aligning it with her business. We dive deep into the importance of personal branding and authenticity, exploring how a strong relationship with self is the foundation for both personal and professional success. Suzanne explains why so many entrepreneurs chase external validation and how to break free from the cycle of overcoming approval seeking. Suzanne introduces her fascinating personality profiling system, which uses four shapes (hearts, squares, diamonds, and circles) to help us understand ourselves and others better. By understanding personality types, we can improve our relationships at home and at work, fostering better communication and reducing conflict. This episode is packed with actionable advice on how to achieve business and personal life alignment, set healthy boundaries, and let go of the guilt that so often holds us back. If you’ve ever felt like you’re climbing a mountain without knowing what’s at the top, or if you’re ready to build a brand and a life that feel genuinely you, this conversation is a must-listen. We discuss practical strategies for self-discovery, the power of defining your values, and how to create a life filled with peace, freedom, and joy, rather than burnout and exhaustion. Tune in to learn how to stop chasing external approval and start building a life and business that are in true alignment with your authentic self. Connect with us Take Suzanne’s Personality Quiz (https://quiz.suzannedavison.co.uk/shape) Work with Suzanne (https://suzannedavison.co.uk/) Check out Claire's website (www.brandmixology.co) Connect with Claire (https://www.linkedin.com/in/iamclairemarshall/) Key Moment Timestamps: (01:15) - The danger of building a brand that isn’t you. (05:50) - The power of a values exercise to align your business with your life. (10:45) - Why we chase external validation and how it stems from childhood. (16:30) - How to prevent burnout by defining what a successful life looks like to you. (26:20) - Understanding the four personality types (hearts, squares, diamonds, circles) to improve relationships. (38:30) - Letting go of ‘mum guilt’ and embracing a career you love. (43:50) - The top ingredient for success: Balance. Take Suzanne’s Personality Quiz (https://quiz.suzannedavison.co.uk/shape) Work with Suzanne (https://suzannedavison.co.uk/)

16. 

    31 Oct 2025

    The Ultimate Business Exit Strategy to Maximise Your Freedom

    Are you building a business or just a high-stress job for yourself? Many entrepreneurs fall into the trap of creating a company that is completely dependent on them, limiting their freedom and the business's true potential. This episode tackles the critical topic of creating a robust business exit strategy, not as an end goal, but as a foundational mindset for building a scalable and valuable asset from day one. Join Claire as she chats with Christine Nicholson, a four-time Business Mentor of the Year, who shares her wealth of experience in guiding founders away from owner dependency and towards true entrepreneurial freedom. Christine unpacks the three crucial exits every business owner must navigate, revealing why thinking about your exit from the very beginning is the key to long-term success and a healthier work-life balance. She shares powerful stories, including a tragic example of what happens when succession planning is ignored, and provides a clear framework for reducing your business’s reliance on you. In this conversation, you'll learn why your entrepreneurial mindset might be the very thing holding your business back and how to shift it. Christine provides actionable advice on delegation, process implementation, and understanding your business's real value. This isn't just about selling your company; it's about building a business that can thrive without you, giving you the ultimate freedom to choose your future. Ready to stop being a prisoner in your own business? Tune in to discover how to build a company that serves you, not the other way around. Find all resources mentioned and connect with Christine below. Guest Website: [Christine's Website Link] Guest LinkedIn: [Christine's LinkedIn Profile] Your Podcast Website: [Your Podcast Link] Mentioned Book - Marianne Page: Simple, Logical, Repeatable Mentioned Book - Christine Nicholson: Sell It & How to Successfully Sell Your Business c) Key Moment Timestamps: (02:03) - What is a Business Exit? (It's Not Just About Selling) (07:59) - The Tragic Story of Trevor: Why Every Owner Needs an Exit Plan (17:21) - Stalactites vs. Stalagmites: Are You Building Dependency or Empowerment? (28:40) - When Should You Start Your Exit Planning? (The Answer May Surprise You) (32:39) - The Power of Process to Reduce Owner Dependency (42:41) - 3 Actionable Tips for Established Business Owners (44:04) - 3 Crucial Pieces of Advice for Startups More About Christine You can find out more about Christine on her website https://christinenicholson.co.uk/ (https://christinenicholson.co.uk/) and connect with her on LinkedIn (https://www.linkedin.com/in/christine-nicholson/?miniProfileUrn=urn%253Ali%253Afsd_profile%253AACoAAABOKgkBizYxyuufcVIOE79-Nn0iW08t89k&skipRedirect=true&miniProfileUrn=urn%3Ali%3Afsd_profile%3AACoAAABOKgkBizYxyuufcVIOE79-Nn0iW08t89k). More About Brand Mixology You can find out more about how Brand Mixology works on our website www.brandmixology.co (https://www.brandmixology.co) and connect with Claire on LinkedIn (https://www.linkedin.com/in/iamclairemarshall/).

17. 

    17 Oct 2025

    The Truth About AI In Content Creation

    Is AI a threat or an opportunity for creators? In this episode, Claire is joined by David Brown, a media expert and podcast producer, to explore the real impact of AI in content creation. David shares his journey from data analytics to the world of podcasting, a pivot sparked by the surge of AI. We delve into how artificial intelligence is reshaping the creative landscape, particularly in video marketing and podcast production. Discover the surprising truth about where AI excels and where the human touch remains irreplaceable. David argues that while AI can be a powerful tool for efficiency, the heart of compelling content lies in authentic storytelling in business. We discuss the common pitfalls of over-relying on AI and how to strike the right balance to create content that truly connects with your audience. Learn how to leverage AI in marketing to streamline your workflow, from generating ideas to repurposing content, without sacrificing the personality that makes your brand unique. This conversation is packed with actionable insights for any business owner or content creator looking to navigate the age of AI. Whether you're a seasoned podcaster or just starting, you'll walk away with a clearer understanding of how to use AI to your advantage. Tune in to the full episode to learn more about the future of content creation. Key Moment Timestamps (00:00:47) - From Data Analytics to Podcasting: David's Unexpected Pivot (00:03:50) - The Real Impact of AI on Creative Industries (00:14:53) - Storytelling vs. Quality: What Matters More in Video? (00:21:42) - How to Use AI to Generate Better Content Ideas (00:32:30) - The Power of In-Person Connection in a Digital World (00:41:28) - The Secret to Achieving Your Biggest Goals (00:47:35) - The One Word That Defines Success in Business Connect with us: David Orion Studios https://www.orionstudios.uk/ With Ai FM - here's the direct link https://spotify.link/zZmOlUBdxXb. Connect with David on LinkedIn https://www.linkedin.com/in/4dmbrown/ Claire Website www.brandmixology.co LinkedIn https://www.linkedin.com/in/iamclairemarshall/

18. 

    17 Oct 2025

    ‘A Series of Charming Apologies’: ADHD, Creativity & Entrepreneurship

    Do you ever feel like your brain is a whirlwind of brilliant ideas, but you struggle with the focus to see them through? For many creative entrepreneurs, this is a daily reality. The very traits that fuel innovation can also lead to procrastination, a lack of consistency, and a life filled with what this week’s guest calls ‘a series of charming apologies’. This episode is a must-listen for anyone navigating the complex world of ADHD and entrepreneurship. This week, Claire is joined by Dan Chaput de Saintonge, a fellow entrepreneur and founder of a successful content studio who received his ADD diagnosis in his thirties. Together, they pull back the curtain on the real, unfiltered experience of running a business when your brain is wired differently. They explore how to harness ADHD superpowers like hyper-focus and rapid idea generation, while also building systems and teams to manage the challenges. It’s a candid conversation about self-awareness, the power of delegation, and why building a team with complementary skills is non-negotiable for sustainable success. Dan shares his personal journey, from the lightbulb moment that led to his diagnosis to the realisation that the ‘go it alone’ mentality can be a trap for the creative mind. This episode isn’t just for those with a diagnosis; it’s for any business owner who has ever felt like they don’t quite fit the traditional mould. You’ll learn why passion is the ultimate anchor in creative entrepreneurship and how embracing neurodiversity in business can unlock a new level of growth and fulfilment. Ready to turn your perceived weaknesses into your greatest strengths? Listen to the full episode now. (02:12) - The Stop-Start Journey: Finding a career that fits a neurodivergent brain. (07:15) - The Relief of a Diagnosis: How getting answers changes everything. (10:30) - When Your Superpower Isn’t Enough: The challenges of scaling a business as a creative. (14:18) - The Mistake of Hiring in Your Own Image: Why you need to build a team of opposites. (25:04) - ‘A Series of Charming Apologies’: The story behind the episode title. (40:50) - The Anchor of Passion: The single most important ingredient for the ADHD entrepreneur. (42:31) - On Ice: Debunking the myth of the solo entrepreneur. Find out more about Dan https://knockknockhq.com/ Find out more about Claire and Brand Mixology www.brandmixology.co

19. 

    17 Oct 2025

    The 'Watch Me' Attitude: Back Yourself and Get Paid To Speak

    Have you ever considered turning your expertise into a professional speaking career? Many people dream of sharing their message on stage but get stuck on how to start, how to get paid, and how to do it authentically. It’s a journey filled with challenges, from overcoming the fear of not being “expert enough” to navigating the industry’s unwritten rules. The path from simply speaking in public to building a profitable, impactful career as a professional speaker requires more than just a good story; it demands strategy, resilience, and a powerful mindset. In this episode, we are joined by Elliot Kay, a leading authority in the professional speaking world. After a significant career pivot from professional dancing due to injury, Elliot discovered the world of coaching and speaking, eventually building a platform that champions and develops speakers. He shares his incredible journey and unpacks the crucial distinction between public speaking and a professional speaking career, offering invaluable public speaking tips for anyone looking to make their voice heard and get paid for it. Elliot introduces his powerful “Watch Me Attitude,” a non-permissive leadership concept that has fuelled his success and can help you break through self-doubt. We discuss the importance of authentic leadership on stage, why imperfection is a currency, and how to structure your talks for maximum confidence and impact. Elliot provides a clear roadmap for aspiring speakers, covering everything from how to get started to the mindset required to handle the inevitable challenges of the industry. This conversation is a masterclass for anyone ready to stop being busy and start being productive in their pursuit of a speaking career. Tune in to learn how to simplify your approach, embrace your unique journey, and build a successful and professional speaking career with authenticity and confidence. Find out more about Elliot’s work at [Insert Guest Link] and get more resources on our website at [Insert Your Main Podcast Link]. c) Key Moment Timestamps: (02:15) - The Unexpected Journey: From Professional Dancer to Speaker (13:06) - The Key Difference: Public Speaking vs. Professional Speaking (17:37) - The Mindset Hack: Why You Must Start Before You’re Ready (25:46) - The Speaker’s Craft: How to Practice Authentically Without a Script (33:07) - The First Step: Actionable Advice for Aspiring Paid Speakers (35:57) - The Power of Defiance: Unpacking the ‘Watch Me’ Attitude (42:19) - The Recipe for Success: Why ‘Simple’ is the Key Ingredient More About Elliot You can find out more about Elliot on his website https://www.elliotkay.com and book a call with him here https://tidycal.com/mnyxkx3/connectioncalltalks More about Brand Mixology You can find out more about how Brand Mixology work on our website www.brandmixology.co and connect with me on LinkedIn https://www.linkedin.com/in/iamclairemarshall/

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