The Brand Photographer's Lounge

About The Brand Photographer's Lounge

Whether you're just starting out, making the transition from weddings or wanting to scale your existing business. I will be sharing insights, practical strategies and stories along with guest expert interviews.

Publisher

AKP Branding Stories

Category

business · business

Language

en

Explicit

No

First episode

2 May 2024

Latest episode

3 Feb 2026

Latest episodes

1 of 31 episodes have a transcript.

1. 

   3 Feb 2026

   Why you need a signature style

   So many photographers feel pressure to niche down... to choose one industry, one type of client, one narrow lane. But what if that's not what actually creates confidence, consistency, or long-term sustainability? In this episode, I explore the difference between niching and developing a signature style, and why a recognisable approach can be far more powerful (creatively and commercially). Recorded off the back of a challenging, client-specific edit that pushed me outside her usual comfort zone (in a good way), this episode looks at how photographers can evolve with their clients without losing themselves in trends, comparison, or over-explaining their value. You'll hear why signature style isn't about aesthetics alone, how it quietly builds trust before a client ever enquires, and the small shifts that can help you move from being compared… to being chosen. Timestamps 00:00: Why this episode feels timely 01:30: Niching vs signature style 04:00: How my signature style developed 07:30: Storytelling, planning, and consistency 10:00: Boundaries that protect your style 12:30: 3 practical ways to develop your signature style 15:30: Quiet authority & being chosen 16:45: Closing thoughts & BTS invitation

2. 

   20 Jan 2026

   The client experience that creates repeat clients

   Client experience is one of those phrases that sounds good… but often gets oversimplified. In this episode, Amanda challenges the idea that client experience is just about how someone feels on the shoot day. Instead, she explores what really creates confidence, trust, and long-term loyalty; from the very first touchpoint, right through to delivery and beyond. You'll hear why repeat clients aren't built through over-delivery, flashy PDFs, or saying yes to everything but through clarity, consistency, and leadership. Amanda shares reflections from over a decade in the industry, including lessons learned from both brand and wedding photography, and what she believes separates a one-off booking from becoming a true creative partner in someone's business. This episode isn't about doing more.  It's about leading better and making your clients feel, without question, that they made the right decision. Perfect listening if you want to: Build deeper trust with clients Create an experience that feels calm, clear, and confidence-building Move away from transactional work towards long-term relationships 🎧 Press play, then take a moment to reflect on your own end-to-end client journey, not how it looks, but how it feels Episode timestamps 00:00 – Why "client experience" is often misunderstood in photography 01:15 – Why the shoot day matters… but isn't the whole story 02:45 – What a great client experience actually feels like from the client's side 04:30 – Helping clients feel confident, seen, and supported (even when they're vulnerable) 06:40 – Why great client experience isn't about pretty PDFs or over-delivery 08:10 – The biggest misconception: when client experience really begins 10:00 – Communication gaps, unclear boundaries, and the confidence wobble 12:10 – Why saying yes to everything can quietly damage trust 14:00 – Clients borrowing confidence from you (especially on shoot day) 16:30 – Staying calm when things don't go to plan — and why it matters 18:45 – Leadership, expertise, and being a steady presence 21:00 – The three foundations behind a strong client experience 23:30 – Why clarity and consistency build repeat clients naturally 25:00 – Becoming a creative partner, not just a supplier 26:45 – A reflective exercise to review your client journey end-to-end 28:30 – Final thoughts: leading better instead of doing more

3. 

   6 Jan 2026

   Unsexy but Confident Pricing

   At the start of a new year, pricing has a funny way of bringing up a quiet wobble. You might have already updated your prices. You might have hit publish on your shiny new price list. And yet… the moment that first enquiry lands, or someone replies with "I'll think about it", everything suddenly feels a lot louder. In this episode, I'm talking about pricing confidence, not from a "just charge more" or push-through-the-fear angle, but from a calm, grounded place. We're exploring why charging your prices can feel uncomfortable even when you know they're right, why moving up a price bracket is often an identity shift (not just a financial one), and how comparison can quietly undermine your confidence without you even realising. I also share how my own approach to pricing has evolved over the years, what undercharging often really comes from, and why confidence is something that's built after you make a decision, not something you need to magically feel before you send the quote. If you're starting 2026 feeling steady on paper but a little shaky in practice, this episode is here to help you hold your nerve, stand behind your numbers, and price yourself like the strategic partner your clients actually need. 🎧 Press play if pricing feels uncomfortable, even though you've "done the work" and you want to move forward with more calm and certainty this year. Timestamps: 00:00: The pricing wobble no one talks about 01:30: Why this isn't a "charge more" conversation 03:00: When pricing becomes an identity shift 05:30: Confidence doesn't come before action 07:30: Why comparing prices undermines you 09:30: What clients are actually paying for 11:30: Undercharging, empathy, and burnout 13:00: Holding your nerve in January 14:30: Pricing confidence is built, not felt

Inside a recent episode

Passive Income for Photographers with Lisa Johnson

Published 4 Mar 2025 · Transcript excerpt

[…] And if they sit down and think about what else they know other than photography, there's a load of stuff they can make passive income from that is nothing to do with the photography. Yeah. And actually my best selling template has been things around my, like, business continuity plans, risk registers, that's because that's what you knew from before. But when I sit down with any photographer and we go, OK, well, let's look at the things you know, let's brainstorm what you know, what jobs did you have before? What hobbies have you got? What's your life experience? I've got photographers that are now helping people get divorced, because they got divorced twice and hassle of filling in that form, E and all the stuff you have to do really forced and the expense of lawyers meant that they just wanted to save people that and help them do it step by step. […]

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Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.