The Branding Circle by Ankit Majethia

About The Branding Circle by Ankit Majethia

The Branding Circle by Ankit Majethia is a podcast hosted by the Founder of Hangover Media, a branding and communications agency in Mumbai. With this podcast, we hope to give you, whether you are a business owner, industry expert, or just someone who wants to learn more about branding, some useful tools and techniques by experienced leaders and founders, that you can use to strengthen your own brand identity as we examine the complexities of brand building on our podcast.

Publisher

The Branding Circle by Ankit Majethia

Category

business

Language

en

Explicit

No

First episode

21 May 2024

Latest episode

26 Sept 2026

Latest episodes

13 episodes in the feed.

1. 

   26 Sept 2026

   Why Expertise Alone is No Longer Enough | Ft. Sandeep Mukhi | TBC 13

   The Branding Circle is a podcast hosted by Ankit Majethia, Founder of Hangover Media, a B2B Brand Recall Agency based in Mumbai. With this series, we aim to give business owners, industry experts, and curious learners practical tools and techniques from experienced leaders and founders to strengthen brand identity.In this episode of The Branding Circle, Sandeep Mukhi, CEO of Phenom Coaching, shares his journey from being a professional to becoming a coach and building an international community of coaches. We dive into personal branding, LinkedIn, business storytelling, content differentiation, and the SCORE framework for making a professional transition.We also get candid in YAY or NAY, where Sandeep reacts to some popular beliefs around branding, business and professional growth, followed by a revealing rapid-fire round.A conversation about expertise, visibility, authority and building a personal brand that actually means something.To Know More,Follow us on ⤵The Branding Circle : LinkedIn - https://www.linkedin.com/company/thebrandingcircle/ Instagram - https://www.instagram.com/thebrandingcircle/Youtube -  @TheBrandingCircle  (https://studio.youtube.com/channel/UCaPnMrGmR-ajPzV1xMusdPQ) Ankit Majethia aka Branding Baba:Instagram - https://www.instagram.com/brandingbaba/LinkedIn - https://www.linkedin.com/in/ankitmajethia/Sandeep Mukhi:LinkedIn - https://www.linkedin.com/in/sandeepmukhi/Phenom CoachingLinkedIn - https://www.linkedin.com/company/phenom-coaching/Timestamps00:00 Trailer & Introduction02:36 Why have business owners and professionals started creating content?09:46 Journey of Sandeep Mukhi & Phenom Coaching17:27 Building an Army of Coaches worldwide23:48 How to differentiate while creating content?25:52 Journey from a Professional to a Coach (SCORE FRAMEWORK)31:35 All about Personal Branding33:25 How has Sandeep Mukhi built his Personal Brand?37:04 Personal Branding on LinkedIn42:47 Business Storytelling44:52 🔥 New Segment: YAY or NAY Ft. Sandeep Mukhi56:15 Rapid Fire01:04:53 Greetings and ConclusionDisclaimer - The video is intended solely for educational purposes, and the opinions shared by the guest are their personal views. We do not seek to defame or harm any person, brand, product, or industry mentioned in the video. Any organizations or platforms referred to are mentioned purely for informational and reference purposes. The use of names or logos does not imply any association, partnership, sponsorship, or endorsement.#TheBrandingCircle #PersonalBranding #Coaching

2. 

   3 Jul 2026

   The Playbook for Modern Marketing | Ft. Dr. Ram Kishen Y | TBC 12

   The Branding Circle is a podcast hosted by Ankit Majethia, Founder of Hangover Media, a B2B Brand Recall Agency based in Mumbai. With this series, we aim to give business owners, industry experts, and curious learners practical tools and techniques from experienced leaders and founders to strengthen brand identity. This episode is powered by Harisson’s Bags, a trusted Indian brand with 60+ years of legacy, offering premium office, travel, and lifestyle bags designed for comfort and reliability. In this episode of The Branding Circle, Dr. Ramki Kishen Y, a seasoned marketing strategist, shares his remarkable journeyof shaping brands and guiding organizations through four decades of evolving marketing landscapes. In this conversation, we cover: - The evolution of marketing across four decades, from traditional approaches to digital ecosystems. - Changing consumer expectations and how brands have responded to stay relevant. - The role of strategy, innovation, and MarTech in building enduring, future‑ready brands. - Leadership lessons and brand stories that remain relevant in today’s digital age. This episode dives into the changing marketing landscape, the power of customer insights, and how brands evolve to keep up with changing customer expectations. Timestamps: To Know More, Follow us on ⤵ The Branding Circle : LinkedIn -https://www.linkedin.com/company/thebrandingcircle/ (https://www.linkedin.com/company/thebrandingcircle/) Instagram - instagram.com/thebrandingcircle/ (http://instagram.com/thebrandingcircle/) Youtube - https://www.youtube.com/@TheBrandingCircle (https://www.youtube.com/@TheBrandingCircle) Ankit Majethia as Branding Baba - instagram.com/brandingbaba/ (http://instagram.com/brandingbaba/) LinkedIn - https://www.linkedin.com/in/ankitmajethia (https://www.linkedin.com/in/ankitmajethia) Harissons’s Bag - Instagram - https://www.instagram.com/harissonsbags/ (https://www.instagram.com/harissonsbags/) LinkedIn - https://www.linkedin.com/company/harissons-bags/ (https://www.linkedin.com/company/harissons-bags/) Disclaimer - The video is intended solely for educational purposes, and theopinions shared by the guest are their personal views. We do not seek to defame or harm any person, brand, product, or industry mentioned in the video. Any organizations or platforms referred to are mentioned purely for informational and reference purposes. The use of names or logos does not imply any association, partnership, sponsorship, or endorsement. #TheBrandingCircle #MarketingPlaybook #MarTech #MarketingLessons#MarketingInsights

3. 

   16 Apr 2026

   40 Years Of Real Business Lessons | Ft. Aditya Gupta

   The Branding Circle is a podcast hosted by Ankit Majethia, Founder of Hangover Media, a B2B Brand Recall Agency based in Mumbai. With this series, we aim to give business owners, industry experts, and curious learners practical tools and techniques from experienced leaders and founders to strengthen brand identity. In this episode of The Branding Circle, Aditya Gupta, CEO of KyoAir, shares his four-decade-long journey of building systems that solve real-world problems. Starting in his family’s textile business in the 1980s, Aditya learned the fundamentals of operational excellence by working closely with markets and people. In 2003, he founded Alcheri by The Soundsmiths, India’s leading residential automation and AV solutions provider.His latest venture, KyoAir, continues this legacy of innovation by focusing on creating reliable, evidence-based systems designed for real-world conditions. With KyoAir, Aditya is committed to delivering solutions that prioritize measurable outcomes. In this conversation, we explore: 1. Lessons from building businesses across textiles, technology, and health. 2. The importance of category education in simplifying science and making innovations relatable for consumers. 3. A vision for creating solutions that evolve from aspiration into necessity.This episode dives deeper into how entrepreneurial journeys evolve through systems and technology, to building category-defining brands. It’s a conversation about turning vision into reliability, and aspiration into necessity. Timestamps - 00:00 Introduction 02:36 - Beginning of Aditya Gupta's Journey 05:58 - Takeaways from school and college days 08:26 - Learnings from past 40 years in Branding 12:21 - Overall experience of dealing in international markets & India 15:21 - Alcheri by the Soundsmiths : Home Automation & AV Solutions 22:50 - Mosclear : Mosquito Control Technology 33:01 - KyoAir : Air Purification Systems 44:00 - Strategies & plans to reach the right audience 48:00 - Product & Founder Market Fit 51:30 - How to avoid your blindspots? 52:42 - Educating audiences with technical and scientific aspects of business 55:57 - Dealing with competitors 57:27 - How does Aditya manage multiple businesses together? 1:02:45 - Rapid Fire 01:10:19 - Closing Thoughts & Final Greetings To Know More, Follow us on ⤵ The Branding Circle : Instagram - https://www.instagram.com/thebrandingcircle/ Youtube - https://www.youtube.com/@TheBrandingCircle LinkedIn - https://www.linkedin.com/company/thebrandingcircle Ankit Majethia as Branding Baba - https://www.instagram.com/brandingbaba/ LinkedIn https://www.linkedin.com/in/ankitmajethia/ Follow Aditya Gupta - LinkedIn - https://www.linkedin.com/in/aditya-gupta-6767668/ Follow KyoAir, MosClear & Alcheri - LinkedIn - KyoAir - https://www.linkedin.com/company/kyoair/ LinkedIn - Alcheri - https://www.linkedin.com/company/alcheri/ Instagram - MosClear - https://www.instagram.com/mosclear_it Instagram - KyoAir - https://www.instagram.com/kyoair/ Instagram - Alcheri - https://www.instagram.com/alcheri_by_tss/ Disclaimer - The video is intended solely for educational purposes, and the opinions shared by the guest are their personal views. We do not seek to defame or harm any person, brand, product, or industry mentioned in the video. Any organizations or platforms referred to are mentioned purely for informational and reference purposes. The use of names or logos does not imply any association, partnership, sponsorship, or endorsement. #TheBrandingCircle #RealBusinessLessons #EntrepreneurMindset

4. 

   10 Jan 2026

   Masterclass for Long-Term Success | Ft. Preeti Sharma | TBC10

   The Branding Circle is a podcast hosted by Ankit Majethia, Founder of Hangover Media, a B2B Brand Recall Agency based in Mumbai. With this series, we aim to give business owners, industry experts, and curious learners practical tools and techniques from experienced leaders and founders to strengthen brand identity. This episode is brought to you by Harissons Bags, a trusted Indian brand with 60+ years of legacy, offering premium office, travel, and lifestyle bags designed for comfort and reliability. In this episode of The Branding Circle, Preeti Sharma, Co‑Founder of Pragati Software Pvt Ltd, shares her journey of building the company alongside her husband, Mr. Pradyumn Sharma. Together, they have made Pragati Software a trusted partner that helps organizations upskill employees into corporate training. In this conversation, we have talked about : 1. The evolving role of corporate training in preparing organizations for the future. 2. Why structured learning is important across industries such as BFSI, Manufacturing, FMCG, Pharma, IT and more. 3.Organizations that act as enablers and support systems for entrepreneurs and businesses, helping them grow and adapt. 4.Their distinctive “train the trainer” approach that makes learning more effective and impactful. 5.Her vision for expanding into emerging technologies and shaping the next wave of corporate training. This episode dives into the importance of continuous learning, the future of training, and the art of building stronger, smarter teams. Timestamps - 00:00 Highlights & Greetings 02:14 – Her Journey 08:05 – How the Training Journey Took Shape 11:36 – The Journey of Pragati Software & the Reality of India’s Training Industry 24:30 – Was Rebranding Ever an Option? 30:00 – Training & Onboarding: The Pragati Approach 33:10 – Breaking Through Learning Resistance 39:40 – The Power of Feedback & the Train-the-Trainers Program 42:34 – Roadblocks in the journey 46:02 – The Role of Communities & Networking 53:21 – Global MBA at 44: The Scholarship Story 58:14– Sponsorship Segment by Harisson’s Bag 01:03:08 – Rapid Fire Round 01:09:37 – Closing Thoughts & Final Greetings To Know More, Follow us on ⤵ The Branding Circle : Instagram - https://www.instagram.com/thebrandingcircle/ Youtube - https://www.youtube.com/@TheBrandingCircle LinkedIn - https://www.linkedin.com/company/thebrandingcircle Ankit Majethia as Branding Baba - https://www.instagram.com/brandingbaba/ LinkedIn https://www.linkedin.com/in/ankitmajethia/ Follow Pragati Software & Preeti Sharma here Instagram - https://www.instagram.com/pragatisoftwarepvtltd/ LinkedIn - https://www.linkedin.com/company/pragati-software-pvt.-ltd./ Youtube - https://www.youtube.com/@PragatiSoftwarePvtLtd Preeti Sharma - https://www.linkedin.com/in/preetisharma2020/ Follow Harisson’s Bags here: Instagram - https://www.instagram.com/harissonsbags/ LinkedIn - https://www.linkedin.com/company/harissons-bags/ Disclaimer - The video is intended solely for educational purposes, and the opinions shared by the guest are their personal views. We do not seek to defame or harm any person, brand, product, or industry mentioned in the video. Any organisations or platforms referred to are mentioned purely for informational and reference purposes. The use of names or logos does not imply any association, partnership, sponsorship, or endorsement. #TheBrandingCircle #CorporateTraining #LearningDevelopment

5. 

   21 Dec 2024

   Nitin Jain on 5P Framework, Gifting, Entrepreneurship, Shark Tank, Tech, E-Commerce & More | TBC09

   In the ninth episode of The Branding Circle, we sit down with Nitin Jain, the visionary entrepreneur behind the Indibni® Group, who’s redefining the gifting industry with purpose-driven innovation. From his inspiring journey as a young boy from Jaipur to a leader in the entrepreneurial world, Nitin shares: - How he found his purpose and why it's the foundation of his success - Insights into the evolving gifting industry and his brand Indigifts - His Shark Tank experience - The mindset, personal hardships, and inspirations that fuel his journey - His mission to empower India's next-gen entrepreneurs and his exciting new programs for the nation. This conversation dives deep into emotions, mindset, technology, and the art of building a brand with purpose. Timestamps 00:00 Highlights & Greetings 02:21 Introducing the Gift Maker, Nitin Jain 04:32 What truly makes an entrepreneur? 07:38 Tips for New-Age Entrepreneurs 14:04 How to identify the right mentor, coach and investor? 18:53 Nitin's early life and journey into entrepreneurship 24:01 His ventures: Indi Animation and Indibni Design Studio 28:54 His understanding of the power of gifting, emotions, and relations 30:33 Launch of Indigifts and leveraging the wave of E-commerce 33:07 A Unique Proposition & New Initiatives by Indigifts 36:17 Entrepreneurship in Tier 2 & Tier 3 Cities 40:45 Glocal India Goals (GIG) Vision 45:01 Nitin’s mindset, personal hardships and inspiration 49:53 Motivation to go on Shark Tank India 59:25 Nitin’s 5P Framework 01:03:41 The Gifting Industry and Product under Indigifts 01:09:20 Nitin’s take on facing challenges in life and business 01:14:01 Technology in Gifting 01:18:34 His travel journey – Indiyatra 1:23:37 Learnings and Stories from Indiyatra 1:29:51 Final takeaways, greetings, and conclusion 🎧 Tune in now to uncover invaluable lessons on leadership, innovation, and staying true to your vision! 🔔 Don’t forget to like, comment, and subscribe for more inspiring stories from visionary entrepreneurs. To Know More, Follow us on ⤵ Instagram: https://www.instagram.com/thebrandingcircle/ LinkedIn: https://www.linkedin.com/in/ankitmajethia/ Ankit Majethia as Branding Baba: https://www.instagram.com/brandingbaba/ Follow Nitin Jain and Indigifts Here ⤵ LinkedIn: https://www.linkedin.com/in/indianimator/ Instagram: https://www.instagram.com/indianimator/ LinkedIn: https://www.linkedin.com/company/indigifts/ Instagram: https://www.instagram.com/indigifts/ Disclaimer: The video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product/industry mentioned in the video. Our goal is to provide insights and information to help the audience in their brand-building journey. #TheBrandingCircle #BrandingWithPurpose #NitinJain #Indigifts #SharkTankIndia

6. 

   13 Nov 2024

   What it takes to Build a Community | Givers Gain, Relationships & Vision | Ft. Neeraj Shah | TBC08

   Ankit Majethia interviews Neeraj Shah, a resilience-driven entrepreneur who leverages AI and LinkedIn to empower entrepreneurs and maximize professional growth.

7. 

   30 Sept 2024

   Building a Brand for Teenlancers | Productivity, Challenges, Business Pivot | Ft. Payal Jain | TBC07

   In the seventh episode of "The Branding Circle by Ankit Majethia," we have a meaningful conversation with Payal Jain, Founder & CEO of Funngro. While most of us are familiar with the term 'freelancers,' Funngro is the first to coin the concept of 'teenlancers.' We explore how her platform is empowering teenagers to become better individuals and leaders. We also discuss how Funngro is playing a key role in nurturing the next generation of entrepreneurs in India. Starting with just 1,000 teenlancers, Funngro has grown exponentially and now is a community of over 3 million. During this episode, Payal shares her journey, from starting her career as a teenager, transitioning into an employee, balancing her role as a mother, and eventually becoming a CEO. Our conversation further proceeded dissecting her Shark Tank experience, the challenges she faced, and how to build a successful & relatable brand. Timestamps: 00:00 – Highlights & Introduction 02:30 – Payal as a Teenager 05:05 – After teenage life, first job experience, and managing unproductivity 12:57 – Entering payment gateway 16:25 – How and why Funngro started? 18:32 – What made Funngro change their business model? 19:44 – How does Payal conduct a survey and get insights? 21:07 – Expanding Funngro, building app, and execution 27:00 – Discussing and dissecting shark tank strategies 30:37 – Relationship with Amit Jain and his advice 34:31 – During and post shark tank preparation 36:22 – 3 things that help brands grow 39:24 – Next milestone 40:35 – Role of brand building 48:38 – New Education Policy 52:47 – Challenges while building Funngro 55:58 – Story that struck Payal – Case studies 01:00:14 – Rapid Fire 01:00:48 – What it takes for successful entrepreneur & building a successful brand 01:05:25 – Final words and conclusion For more insightful podcasts, don't forget to subscribe to our channel. To know more, Follow us on Instagram: https://www.instagram.com/thebrandingcircle/ Branding Baba: https://www.instagram.com/brandingbaba/ Check out Funngro's website below Funngro: https://www.funngro.com/ Follow Payal Jain here: LinkedIn: https://www.linkedin.com/in/payal-jain-8780191?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app Disclaimer: The video is intended solely for educational purposes and opinions shared by the guest are her personal views. We do not seek to defame or harm any person/brand/product/industry mentioned in the video. Our goal is to provide insights and information to help the audience in their brand-building journey. #podcast #thebrandingcircle #tbc #teenancers #sharktank #brandbuilding #marketing #teenagers #entrepreneurship

8. 

   4 Sept 2024

   Building a Brand through Storytelling | Travel, Community & Leadership | Ft. Sachin Bhandary | TBC06

   In the sixth episode of, "The Branding Circle by Ankit Majethia", we are going to dive into business storytelling, and to discuss this hot topic, we have Sachin Bhandary with us. He is a renowned storytelling coach and the founder of The Story Co who has helped hundreds of corporates and startup founders leverage the power of stories for success in sales, fundraising, and team building. Sachin has recently launched his own community, Story Club, to help founders and executives with business storytelling. Click on the link below to register if you'd like to attend the first online meeting for free! Registration Link: https://bit.ly/tsc-meeting-registration In this episode, we talk about the impact of storytelling while building brands. We discuss Sachin's journey into business storytelling, his future plans, and his role model. For Sachin, a few years back, all it took was just to quit his job and take up a tour to Latin America! Just like his tour, we went deep into the impact of a good brand story, its pillars, and how a great story can impact your audiences. We also talk about the importance of storytelling for leaders, common pitfalls, techniques, and models of storytelling. With lots of situations, examples, and wonderful insights, this episode is a must-watch if you wish to use stories and narratives to achieve your career, business, and life goals. Timestamps: 00:00 Highlights and Introduction 02:15 Why should you watch this episode?05:43 Sachin Bhandary's story 10:22 How business storytelling happened for Sachin 13:15 Sachin's experience in business storytelling 16:50 Story Stay 20:16 The Story Club - Sachin talks about his plans for his community 25:26 Do leaders need to be good storytellers? 30:25 Sachin's role model in storytelling 37:06 About StoryFlection 41:18 Common pitfalls in storytelling 47:18 Storytelling techniques & models 54:23 How can you identify the right villain? 58:55 Sachin's 'The 12 Project' travel stories 01:08:41 Situation 1: How do you build a story when you want to expand internationally? 01:12:30 Situation 2: How can a brand recover from a PR crisis through storytelling? 01:20:01 Brands with the best storytelling 01:22:26 Brands with whom Sachin would like to work on their storytelling 01:23:56 Final messages and conclusion For more insightful podcasts, don’t forget to subscribe to our channel. To Know More,Follow us on ⤵ Instagram: https://www.instagram.com/thebrandingcircle/ Branding Baba: https://www.instagram.com/brandingbaba/ Follow Sachin Bhandary Here ⤵ LinkedIn: https://www.linkedin.com/in/sachin-bhandary/ Instagram: https://www.instagram.com/thestoryco.in/ Story Club Registration: https://bit.ly/tsc-meeting-registration Disclaimer: The video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product/industry mentioned in the video. Our goal is to provide insights and information to help the audience in their brand-building journey. #podcast #thebrandingcircle #TBC #storytelling #businessstorytelling #leaders #community #travel

9. 

   3 Aug 2024

   All about E-Commerce, Digital & Performance Marketing | AI, Live Commerce and Future | Ft. Reethika Nair | TBC05

   In the fifth episode of "The Branding Circle," we sit down with Reethika Nair, who leads Digital Marketing and Transformation at Dr. Reddy's Laboratories, one of India's largest pharmaceutical companies. With nearly two decades of marketing experience, Reethika shares invaluable insights into the evolution of marketing over the past 20 years. She shares her insights on the dynamic landscape of digital marketing, reflecting on her 20-year career and the lessons learned along the way. We delve into the relevance of the AIDA Model today and examine ONDC's impact on e-commerce. Our conversation also covers the intricacies of e-commerce marketplaces, quick commerce, and live commerce, and we also highlight the importance of performance marketing in the digital age. Reethika's experiences and expertise provide a deep dive into the world of marketing and digital transformation, offering valuable perspectives and a glimpse into the future of the industry. Timestamps 0:00 Highlights & Introduction 02:05 Reethika’s Early Career Experiences and Evolution of Digital Marketing 06:34 Digital Marketing's Rise Over Traditional Advertising 11:23 TV Advertising & Its Advantages 15:19 Strategic Marketing Decisions in Cricket Sponsorship 17:54 Understanding the AIDA Model in Modern Marketing 25:20 Reethika in E-Commerce 27:30 ONDC's Role in Transforming E-Commerce Logistics and Market Dynamics 31:51 Quick Commerce V/S Amazon, Flipkart & other marketplaces 36:38 Building Brand Demand in E-Commerce 41:31 Best Platform to build any new brand 44:15 Trends in E-Commerce 45:34 Live Commerce 49:49 Performance Marketing in B2B 52:51 Performance Marketing for E-commerce and B2C Brands 55:02 How to optimize your campaigns? 58:53 Importance of a Product Experience 01:02:37 Reethika on her challenges faced at Dr. Reddy’s Laboratories 01:07:02 AI in E-Commerce 01:10:13 Advice from Reethika for aspiring marketers 01:11:27 Future of E-Commerce 01:14:50 Reethika on her future plans 01:15:40 Final Greetings & Conclusion For more insightful podcasts, don’t forget to subscribe to our channel. To Know More, Follow us on ⤵︎ Instagram: https://www.instagram.com/thebrandingcircle/ Spotify: https://open.spotify.com/show/4Q3DWtGDOQhoXx9r6kvwnt?si=d458c44998ed4595 Branding Baba: https://www.instagram.com/brandingbaba/ Follow Reethika Nair Here ⤵︎ LinkedIn: https://www.linkedin.com/in/reethika/ Instagram: https://www.instagram.com/reethi4/ Disclaimer: The video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product/industry mentioned in the video. Our goal is to provide insights and information to help the audience in their brand-building journey. #podcast #thebrandingcircle #TBC #ecommerce #performancemarketing #digitalmarketing #AI #livecommerce

10. 

    13 Jul 2024

    Building a Sustainable & Profitable Business in India | MSME & Start-Ups | Ft. Basesh Gala | TBC04

    In the fourth episode of The Branding Circle by Ankit Majethia, we have Basesh Gala in conversation with Ankit Majethia. Basesh Gala is a seasoned entrepreneur with over two decades of experience in business mentoring. As the chairman of 39 Solutions Group, he has successfully mentored over 50,000 entrepreneurs and is recognized as a prominent business coach. His background includes a strong foundation in finance, strategy, and consulting, which has equipped him to provide valuable insights to businesses of all sizes. As an investor, he has strategically supported numerous startups, further enhancing his influence in the business world. With a focus on building sustainable businesses and fostering growth, he continues to be a guiding force in the entrepreneurial landscape. In this thought-provoking episode, we delve into the essential aspects of entrepreneurship and business success, the significance of spirituality and the importance of building a winning culture within organizations. From the role of mentors to the power of community and the dynamics of marketing and sales, the episode provides valuable insights to budding entrepreneurs. The practical advice and strategic approach provided in the episode offer a roadmap for aspiring business owners to navigate the challenges and opportunities in the ever-evolving business world. Don't miss out on the valuable insights shared by Basesh Gala in this episode. Tune in for more enlightening content and actionable advice on entrepreneurship and business success. For more insightful podcasts, don’t forget to subscribe to our channel. Timestamps 00:00 Highlights & Introduction 03:59 Basesh Gala's Journey from Wall Street to Indian Entrepreneurship 05:13 Opportunities and Challenges for Indian Startups Under Modi's Government 09:22 Basesh Gala's views on Modi Government 10:47 Importance of Mentorship & Networking in Business 12:40 Mentors of Basesh Gala 17:10 How and where can someone find a mentor? 19:16 How should you audit a mentor? 21:07 Importance of Spirituality, EQ & financial literacy in your success 27:26 Steps to Community Building 32:32 Power of Community & Integrity in Long-Term Success 35:54 Power of Trust and Strategy in Tata's Success 39:09 How does Basesh Gala help businesses? 40:57 5-Step Process 49:16 Sales or Marketing - What is more important? 52:39 Brand Positioning of 39 Solutions 56:43 Book recommendations 57:30 How has 39 Solutions scaled? 59:21 5 Points Basesh considers before investing 01:02:00 Funding Winter 01:06:23 India needs MSME to survive 01:08:57 Data on MSME 01:11:40 Core Message to MSME 01:13:15 Final Advice & Conclusion Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product/industry mentioned in the video. Our goal is to provide insights and information to help the audience in their brand-building journey.

11. 

    2 Jul 2024

    Building a Brand in the F&B Industry | Food, Health, Start-Ups, Investors & More | Ft. Bhuman Dani | TBC 03

    In the third episode of The Branding Circle by Ankit Majethia, we have Bhuman Dani in conversation with Ankit Majethia. Bhuman Dani is the founder of Wicked Gud, which is a disruptive consumer food brand on a mission to "un-junk" India, one kitchen at a time, promising Wicked Taste with Gud ingredients. In this episode, we dive into Bhuman’s entrepreneurial path, discussing his previous venture, TGL, and his latest venture, Wicked Gud. We also discuss the peak of the start-up ecosystem in India and the unique challenges and opportunities of starting a consumer brand in India, from navigating the competitive market to the nuances of effective packaging and brand positioning. Bhuman shares his insights on the growing demand for healthier food options, particularly among Gen Z, and how Wicked Gud is meeting these needs with innovative products that make healthy eating enjoyable. We also talk about the critical role of investments, scaling a business, building a consumer brand, and the importance of aligning with investors who share your vision and values. Don’t miss this episode filled with wisdom on entrepreneurship, innovation, and the pursuit of a healthier world. It’s a conversation that’s sure to spark your curiosity and fuel your passion for making a difference. For more insightful podcasts, don’t forget to subscribe to our channel. Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product/industry mentioned in the video. Our goal is to provide insights and information to help the audience in their brand-building journey. To Know More, Follow us on ⤵︎ Instagram: https://www.instagram.com/thebranding... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqay1sVTN4QnlUbm1qZWlRWFVieFFxVUVJd0xDd3xBQ3Jtc0tscTlmRGxVYU56eEZnaDZNY0FYVGhwTVVxRzlLc1BSQV9lODF0ZXdiaTRiMU95dS1zZ255SThBejJwcmU5YXJ5dGNtcTNBUF9uTk9DdVBQYURpOHBqbkhuS1NiVUkzaGthNEJNcmxPSTFFVHBka1hGUQ&q=https%3A%2F%2Fwww.instagram.com%2Fthebrandingcircle%2F&v=h3RL8qQiVr8) Spotify: https://open.spotify.com/show/4Q3DWtG.. (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVFNSl9VN2tBWlI2d0YxRlFsMGpVeElUN3lKZ3xBQ3Jtc0tsT0NpMndyeGJkRVpWc2JtblFLaTlxWGlSQ2hNY3o5WldZSnIzOENtSlNWaExLQTJZVUxxZzdwVnZQbTByTk1OZzhHN2VBNXc3VWJ3NEljR2F1Ml94eFZLZnF0dEVXeENMWE4yS3cxWTIwX3FwaDdOdw&q=https%3A%2F%2Fopen.spotify.com%2Fshow%2F4Q3DWtG..&v=h3RL8qQiVr8). Apple Podcast: https://podcasts.apple.com/in/podcast.. (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbThEQmhYTVZXQWl3ejMwRDQ3Qzd3eno3VGJTZ3xBQ3Jtc0tsTTZtR3BZZ2lWQmtDZmNJVGh3OFJTREl3bUVOMXAxSU5nbHRmMU5EM2M4M3picVpOaExodXgzY0YtOTdNN0JackdJS3lNbnB6Yzg4T2U3emRsY01NMFZwRFVDMlZmd2M2eExfUkh5M013eENLeVhfUQ&q=https%3A%2F%2Fpodcasts.apple.com%2Fin%2Fpodcast..&v=h3RL8qQiVr8). Ankit Majethia a.k.a Branding Baba: Instagram: https://www.instagram.com/brandingbaba (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblBtVllhbEdDUzNzOVJNZ0VqeEVTcGZ1bEZud3xBQ3Jtc0trSUdLb0dmTW14S2RsSTBIZzQwT2JvQ0hVTEtGc3F6X2Y1bENaN2traGk0M1lwV3Q4dGQ1Y2NNY0JDbTY2Q2RLSjBfbzRYNEZTZ3Nmd2RWWlBualZkYjdERjNmQ0FpOFBOaEo1clU3eEhhd0pPbVo5VQ&q=https%3A%2F%2Fwww.instagram.com%2Fbrandingbaba&v=h3RL8qQiVr8) Follow Bhuman Dani & Wicked Gud Here: Bhuman Dani: Instagram: https://www.instagram.com/bhumandani/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDc3Tjl4Xy12SkR2Z1hVaDhYdV9GS2prYnVkZ3xBQ3Jtc0trSFVHeS15alhiUm5rM3d1V0dZSEhtVGNmWHo3aTVleW5CdzlCMmhOU240ZHRVeWhFcTY2T0QxVWhEeFQzeTE3bGZGaUNPTjlJajk4WFlzaDZ0RzJPWEFkT1JiRFFoRUxaSnc0S2tQQXJsbV9Wc1FaRQ&q=https%3A%2F%2Fwww.instagram.com%2Fbhumandani%2F&v=h3RL8qQiVr8) LinkedIn: https://www.linkedin.com/in/bhuman-dani/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa05qUUQybVBIb1RqQzdYaVNPLXNCbDVkdzFiQXxBQ3Jtc0tuRC1ZZG5zbkZURGlzT2czY0o4Z3J5eXdXcFRmSk5WVE9hWUY1ODFVXzJKZXRRanU5TlgzT0VnSDNQMFRORVB6R1BqNWZlZjFJQjJRUDY5RENjWHZ5ZlBvb2g3RmxaMVFwajJTTTl4ZnFFd0JMNWV5TQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fbhuman-dani%2F&v=h3RL8qQiVr8) Wicked Gud: Instagram: https://www.instagram.com/wickedgud? (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblhwcFNfUmpJdVJzNUtVV2c5V1NjeWNhTldGZ3xBQ3Jtc0tsS1hHZXhjT0drVFFSSGxveld1VEE5RHpkUXpJYjdjR3gzbzZaTUNJeEFPS3JIWEZUVUo2Y2tseGc2YjZlcC1SbG9EOUNodTdhb0h1RjF1UjVKMzYwVWJiRUtmeFZaOHUwX2xTdmR5Y2NmMDdQcVdjdw&q=https%3A%2F%2Fwww.instagram.com%2Fwickedgud&v=h3RL8qQiVr8) Website: https://wickedgud.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1I1OHd6NTlMT1hEM3hHMVRLcTBPbnNwTlEtQXxBQ3Jtc0tucDVjS19NTzZuXzliTmZQSW5ORGxwOW5PNlpTZG5FUVZKWjZmUVZqYnIxZ1hOODFuaFpISGR3T0VMSGlDeThpbnhKUFdRMDhWaVJ4VW9GYzN2MW5wanNUeFJGc0FOZXl6MVphcDFkMmJvSFJoUUtPbw&q=https%3A%2F%2Fwickedgud.com%2F&v=h3RL8qQiVr8) Timestamps 00:00 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=0s) Introduction 02:44 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=164s) The Birth of TGL 04:15 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=255s) Exploring Consumer Goods & FMCG Business 13:21 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=801s) The Role of Packaging 15:38 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=938s) Co-founder's Role and Company Growth 18:04 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=1084s) Start-up Culture and Employee Empowerment 24:45 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=1485s) Building the right culture 29:29 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=1769s) Founder's involvement in administrative tasks 33:05 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=1985s) Transition from start-up to business 34:18 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=2058s) Role of investors and family offices 44:20 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=2660s) Celebrity Investments & The Importance of Early-Stage Ambassadors 47:36 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=2856s) The Shift to Omnichannel Branding 49:25 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=2965s) Influence of Shilpa Shetty as an Ambassador and Investor 53:11 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=3191s) Impact of Health Influencers and Consumers 55:44 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=3344s) Changing Consumer Behavior with Millennial Parents & Gen Z 01:01:29 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=3689s) Innovation & Change 01:05:31 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=3931s) International Market Strategy 01:11:28 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=4288s) Bhuman's Thoughts on Failures 01:22:42 (https://www.youtube.com/watch?v=h3RL8qQiVr8&t=4962s) Advice for a Start-Up Founder in the FMCG Sector

12. 

    1 Jun 2024

    Social Entrepreneurship | Books, Dreams, Failures, Life Examples & More | Ft. Amrut Deshmukh | TBC02

    In the second episode of 'The Branding Circle by Ankit Majethia', we have Amrut Deshmukh aka The Booklet Guy in conversation with Ankit Majethia. Booklet Guy is not a brand or a celebrity. Booklet Guy is a spirit that believes books can make us think differently. A book saved his life when he was about to end it. So, the purpose of his life is to cultivate reading habits amongst the youth of India. Hence, he is on a mission - Make India Read. He reads for India. He believes: "If he is not reading, he is not changing. If he is not changing, he is not growing." He takes care of your reading life through his free " Booklet " mobile app. In the episode, they talk about Amrut’s Journey on his Mission to Make India Read, his successes, his failures in life, his previous three startups & how a book saved his life. They also discuss what it takes to be a social entrepreneur, community building, the importance of innovation, leadership, personal branding, and marketing. This episode consists of multiple real-life and practical examples that make it a must-watch episode. If you’re looking for inspiration, motivation & important life lessons, then this episode is a must-watch for you! Disclaimer This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product/industry mentioned in the video. Our goal is to provide insights and information to help the audience in their brand-building journey. Timestamps 00:00 Introduction 2:19 The Booklet Guy and his mission 3:40 Incidents that changed his life 8:23 Amrut’s Reading Habits 9:15 From CA to Social Entrepreneur 13:40 What is Servant Leadership? 17:11 Underlying principle of a Social Entrepreneur 23:09 Efforts to build the community of readers 27:44 Constraint Inspires Creativity 32:32 Sustaining the community 35:37 The Key to the Booklet App 43:43 Views on Personal Branding 48:31 Real meaning of the word Passion 50:29 Real test of a Social Entrepreneur 54:24 How to start the journey to Social Entrepreneurship 01:00:13 Amrut’s 3 previously failed start-ups 01:05:47 Mentors in Amrut’s journey 01:11:21 Amrut’s take on Marketing 01:16:05 Word of Mouth Marketing with examples 01:19:58 Importance of reading in a founder’s life 01:23:12 Role of innovation to stay relevant 01:27:50 Learnings while building the Booklet App 01:34:01 Work-Life Integration 01:35:30 Make friends, not clients| 01:38:12 Suggestions for entrepreneurs & working professionals 01:40:55 Final Greetings & Conclusion #TheBrandingCircle #TBC #podcast #marketing #branding #entrepreneurship #books #booksummary #socilentrepreneurship #empathy #integration #startup #thebookletguy #innovation

13. 

    21 May 2024

    Building a Brand in the Education Industry | Trust, Scaling, Challenges, EdTech, Gen Z & Gen Alpha | Ankit ft. Manoj Nayak | TBC #01

    Welcome to the Inaugural Episode of The Branding Circle by Ankit Majethia. In the first episode, we have Mr. Manoj Nayak in conversation with Ankit Majethia. Manoj Nayak is the founder of Nayak's Tutorials, a leading education service institution, rendering educational coaching across Maharashtra and Gujarat. Throughout the episode, he shares key lessons from his journey of over 24 years in the education industry. We discuss his journey with Nayak's Tutorials, discussing the inception, branding, and expansion strategies that helped establish it as a trusted name in education. He shares his views on the importance of trust, building the right culture, and the challenges faced during expansion. We explore the evolving relationship between technology and education, the role of AI, how to engage with Gen Z and Gen Alpha, highlighting effective marketing strategies and the influence of social media. This episode is filled with practical advice and inspiration for entrepreneurs, educators, and anyone interested in tackling modern challenges. For more insightful podcasts, don’t forget to subscribe to our channel. The Branding Circle: YouTube: https://www.youtube.com/watch?v=mhpVYtFQt3o Instagram: https://www.instagram.com/thebrandingcircle/ Ankit Majethia: LinkedIn: https://www.linkedin.com/in/ankitmajethia/ Instagram: https://www.instagram.com/brandingbaba/ #TheBrandingCircle #educationindustry #entrepreneurship #podcast

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