The Branding Fix

About The Branding Fix

The Branding Fix is hosted by two content creators who’ve been through the mess, the pivots, and the existential brand crises and lived to build again. Every week, we unpack what it really takes to build a sustainable, standout brand in the age of AI, burnout, and endless content. Come for the strategies, stay for the mindset shifts and leave with a brand that actually feels like you.

Publisher

Francesca & Victoria

Category

business · education

Language

en

Explicit

No

First episode

24 Jun 2025

Latest episode

30 Oct 2026

Latest episodes

110 episodes in the feed.

1. 

   30 Oct 2026

   The Pinterest Algorithm Changed Again, and Here's What Actually Works Now

   Pinterest deserves more attention than Instagram reach or Google traffic fears because it has 640 million monthly users and over 80 billion searches a month, with 96% of top searches being non-branded, giving bloggers a strong chance to show up. We break down Pinterest’s recent announcements, including brands being able to promote creators’ pins (opt-in) and the ability to link an Amazon storefront for simplified affiliate tagging, while emphasizing a blog-first strategy for ad revenue and email list growth. We cover community chatter about traffic drops and why not to panic, and then we also explain what Pinterest is rewarding now. We share pacing guidance, using the same URL, video pins, collage pins, and practical scheduling options like Pinterest’s native tool, as well as Tailwind, and Buffer. WHAT WE GET INTO: → The Pinterest Presents 2026 news, decoded for bloggers (visual search + shopping engine, AI tools, Amazon affiliate tagging) → What the new algorithm (TransActV2) rewards: fresh pins over repins, save-worthy over click-worthy → Pin ideas + hooks that actually get clicked (and keyword/SEO basics) → How to make MULTIPLE pins for one blog post, lead magnet, or landing page → Why Pinterest is the billboard that feeds your blog AND your email list → LIVE: we build 5 pins from your blog post on air 👇 Are you on Pinterest for your blog — all in, barely, or not at all? TIMESTAMPS 00:00 Why Pinterest Matters 02:04 Pinterest Updates Overview 03:58 Monetization Features 05:58 Traffic Drops Reality 07:50 Pinterest RPM Surge 12:17 Live Q&A Strategy 21:53 Cross Posting Tweaks 31:30 What Pinterest Rewards 36:54 Fresh Pin Cadence 41:50 Hooks and Pin Types 46:19 Video Pin Essentials 46:48 Collage Pins Strategy 48:07 Multiple Pin Angles 50:01 Seasonal Pin Timing 52:29 Repetition And Saves 56:55 Always Add Destinations 01:01:23 Pinterest As Search 01:02:53 AI Images Warning 01:04:45 Video Pins Boost 01:06:03 Analytics That Matter 01:09:20 Impressions Drops Fix 01:11:20 Scheduling Tools 01:13:38 Amazon Affiliate Links 01:15:39 Monetizing Pinterest Traffic 01:22:26 Design Testing Over AI 01:34:36 Wrap Up And Next Week 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 (https://youtu.be/M8ZPlEzd_90) 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com (https://www.thebrandingfix.com) FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards (https://thebrandingfix.myflodesk.com/branding-boards) - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h (https://thebrandingfix.myflodesk.com/u860o8ig3h) Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 (https://www.youtube.com/@thebrandingfix?sub_confirmation=1)

2. 

   23 Oct 2026

   Your old blog posts are a goldmine, but here's how to actually update them so they bring traffic

   Everyone's grinding to publish NEW blog posts while their biggest asset rots: the posts they already have. Most old posts didn't fail because they were old — they failed because they were thin, and in 2026 thin content is a death sentence (AI does thin better than you ever will). The good news: updating those posts is the highest-ROI move you can make. In this live coworking session we show you exactly how we take a post from thin to unskippable. WHAT WE GET INTO: → Why updating an old post beats writing a new one → Filling posts with experience + opinion — including the case FOR and AGAINST → Getting specific about who the reader is and their real intent → Building the "rabbit hole": internal links that pull readers deeper into your blog → Clean heading structure (one H1, H2s, H3s — and why you rarely need H4) → LIVE: we audit your old posts on air 👇 When did you last UPDATE an old post (not publish a new one)? Be honest. TIMESTAMPS 00:00 Stop Chasing New Posts 00:26 Thin Content Is Dead 01:06 Old Posts Are Gold 02:15 Why Updates Beat New 05:03 Audit Your Content Catalog 11:54 Keep Growth Not Perfection 20:17 Three Step Update Test 24:36 Step Two User Intent 27:47 Step Three Rabbit Holes 33:41 Opinions Build Your People 36:16 Hot Take Community Fear 37:43 Canceled Creator Dilemma 38:36 Art Versus Artist 40:20 Internet Bubble Reality 40:51 Boundaries And Backlash 41:53 Why Drama Travels 42:57 Blog Update Recap 44:42 Real Photos Over AI 46:30 Prioritize With Search Data 47:25 Pinterest Next Week 48:18 Interlinking With Intent 49:37 Track Updates In Sheets 51:03 Drop Low RPM Freebies 54:40 Rebrand And Archive Old Content 57:40 Funeral For Content Pillar 59:35 Lead Magnet Reality Check 01:00:48 Focus Your Niche Clusters 01:02:09 Final Wrap And Next Steps 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 (https://youtu.be/M8ZPlEzd_90) 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com (https://www.thebrandingfix.com) FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards (https://thebrandingfix.myflodesk.com/branding-boards) - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h (https://thebrandingfix.myflodesk.com/u860o8ig3h) Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 (https://www.youtube.com/@thebrandingfix?sub_confirmation=1)

3. 

   16 Oct 2026

   The only email lead magnets that will get people to stay and look forward to your emails every week

   You were told to "build an email list!" So you added a "Subscribe to my newsletter" box and got crickets. But after marketers ruined email for everyone, email isn't broken even though YOU get annoyed with your own inbox. But the reality is nobody wants to subscribe to a newsletter. They'll hand over their email for ONE thing: something specific, instantly useful, and worth their time. But getting them to stay and look forward to your emails? That's a whole other ball game. In this live coworking session, we break down the lead magnets that actually work in 2026 (hint: not another PDF guide, checklist, or printable), how to get people to sign up without becoming the creator who won't stop pushing their freebie, and how to get people engaged so they stay. So we'll show you how to turn your lead magnet into a journey that gives subscribers a quick win, builds a relationship, and makes them want to stay. We also break down how to structure the journey, keep the core information on your blog, link each email to relevant posts, and set up segments/tags and automated workflows (or manual updates for longer journeys). We also share promotion ideas (carousels, reels, Pinterest) and workshop examples from viewers in different niches. WHAT WE GET INTO: → Why "subscribe to my newsletter" fails, and what the lead magnet trade really is → The 3 lead magnets that work now: email mini-courses, challenges, and do-it-with-me journeys → Why a journey beats a static PDF every single time (they leave knowing YOU) → Where the sign-up lives: landing pages, embed forms, tasteful pop-ups → How to promote by DOING it, not selling it — plus Pinterest + the Instagram GRO auto-DM play → LIVE: we turn your freebie idea into a journey on air 👇 What does your sign-up say right now? Drop it; we'll fix it live. TIMESTAMPS 00:00 Why Newsletters Fail 01:06 Lead Magnet Journey Shift 02:35 Inbox Overwhelm Reality 06:13 Live Chat Examples 09:54 Challenges Email Frequency 13:27 Blog Versus Email Value 17:35 Stop Gating Downloads 20:34 Lead Magnet Brainstorming 24:35 Mini Courses Challenges 31:35 Where Signup Lives 31:55 Setup Landing Workflow 36:36 Promotion Mindset 38:07 Promote Without Selling 38:28 Carousel Hooks That Convert 41:16 Show Your Daily Challenge 43:25 No Pitch Needed 44:32 Pinterest Promotion Layer 45:20 Welcome Email Journey 46:32 Workshop Teacher Pain Points 49:48 Advanced Topics Versus Beginners 52:46 Monthly Challenges As Newsletter 01:00:10 Nine Day Business Challenge 01:02:08 Make Your Sewing Angle Specific 01:04:55 Do It Even With Two 01:07:35 CTA Fatigue And Value 01:11:59 Teacher Burnout Support Systems 01:12:45 Burnout To Motivation 01:14:11 Lead Magnet Focus 01:15:40 Five Day System 01:16:55 Promote With Visuals 01:18:14 Mindset Over Templates 01:19:22 Emails Link To Blog 01:24:24 No Gatekeeping Content 01:25:22 House Party Content Model 01:30:59 Two Sewing Lead Magnets 01:33:53 Build Evergreen Brand 01:37:34 Welcome Series Basics 01:40:51 Next Steps 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 (https://youtu.be/M8ZPlEzd_90) 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com (https://www.thebrandingfix.com) FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards (https://thebrandingfix.myflodesk.com/branding-boards) - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h (https://thebrandingfix.myflodesk.com/u860o8ig3h) Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 (https://www.youtube.com/@thebrandingfix?sub_confirmation=1)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

13,236

Score snapshot 15 Sept 2025

Podcast Authority Score: 58 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

88

Social presence

0

YouTube

72

Engagement

0

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