Welcome to The Branding Signage and Technology podcast presented by The Howard Company! Each episode is unscripted and features new guests talking about best practices, trends, and questions surrounding branding signage and technology.
Are you ready to elevate your promotional strategy and engage customers with seasonal offerings? In this episode of The Howard Company's Branding, Signage, and Technology podcast, we delve into the art of executing seasonal signage campaigns efficiently while minimizing chaos.
Join hosts Jared and Nate as they discuss the importance of visually striking signage in promoting limited-time offers (LTOs) across various businesses, from coffee shops releasing fall flavors to restaurants prepping for holiday specials. Learn the essential steps for planning and designing seasonal campaigns, including timelines, design elements, and customer communication strategies.
Key takeaways from this episode include:
- Understanding the significance of window graphics and digital displays in capturing customer attention.
- Insights into effective lead times for launching seasonal promotions and how to avoid last-minute rushes.
- The critical role of design in making seasonal items stand out, enhancing customer engagement, and driving sales.
Whether you're a small business owner or a marketing director at a multi-location chain, this episode provides actionable insights to help you navigate the complexities of seasonal marketing. Discover how effective signage can maximize your brand's visibility and sales potential during peak promotional periods.
Tune in for an engaging discussion with practical advice that will empower your marketing efforts and ensure your seasonal offerings shine brightly. Don't miss this opportunity to transform your promotional strategies and connect with your audience like never before.
3 Sept 2026
How Much Does a Drive-Thru cost?
How much does a drive-thru actually cost? In this episode, Director of Marketing Jean Jones and Inside Sales Manager Daniel Jones break down everything operators need to know before budgeting for a drive-thru system. From choosing between static, digital, and hybrid menu boards to understanding what most quotes leave out, they cover the full picture, including installation, site planning, content strategy, and the ROI of working with one partner from start to finish.
Whether you're opening your first location or planning a multi-site rollout, this episode gives you a practical framework for making the right call.
0:00 Introduction and guests
1:10 How much does a drive-thru cost?
2:45 Static vs. digital vs. hybrid menu boards
5:00 What most competitor quotes leave out
7:30 Budgeting beyond the equipment
10:15 Menu board strategy and ROI
13:00 The value of a single drive-thru partner
15:20 Fun questions with Jean and Daniel
4 Aug 2026
The Best Time to Upgrade your Signage
In this episode of The Branding Signage and Technology Podcast, I welcome back Rod Clouser to discuss the critical question: when is the best time to upgrade your signage? We explore how effective signage acts as a silent salesperson, enhancing customer experience and driving sales. Rod shares insights on recognizing the signs that it’s time for an upgrade, whether through digital or printed graphics. We also address the hidden costs of maintaining outdated signage and how modern solutions can streamline operations across multiple locations. If you're evaluating your signage strategy, this conversation will provide valuable guidance on enhancing your brand’s visibility and customer engagement. Tune in for an informative discussion that could transform your approach to signage.
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