Brands2Life is an integrated communications agency. We help the brands that are transforming the world to tell their stories.
The Brands2Life Podcast series is dedicated to exploring what purpose is and why it’s important for businesses today. We invite guests from different organisations to share their experience of corporate purpose in relation to people; partners; practice; and profit. We examine the challenges the companies face in discovering, defining and articulating their purpose, as well as the benefits of doing good while doing good business.
Email us at info@brands2life.com to find out more.
Generative AI: Are marketers ready to walk the talk?
Navigating the promise and peril of AIMarketing is evolving fast, and CMOs can often feel the pressure to keep up.Yet despite challenges like budget constraints and balancing traditional with digital marketing, creativity and tailored strategies are helping brands successfully navigate transformation.In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in the UK, France, Germany and the US to understand their biggest business opportunities and challenges. Our thi...
5 Nov 2024
Transformation in Marketing: Adapting to rapid change
How CMOs are mastering agility to stay relevant and drive success.Marketing is evolving fast, and CMOs can often feel the pressure to keep up.Yet despite challenges like budget constraints and balancing traditional with digital marketing, creativity and tailored strategies are helping brands successfully navigate transformation.In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in the UK, France, Germany and the US to understand their biggest business opportuni...
22 Oct 2024
Balancing Brand and Lead Generation
Are you walking the strategic tightrope? Striking the right balance between long-term brand building and short-term lead generation is a constant challenge for marketers, especially when economic pressures push leadership to prioritise immediate sales over brand investment. In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in the UK, France, Germany and the US to understand their biggest business opportunities and challenges. In our ...
9 Oct 2024
Marketing in Transition: The Boldness Dilemma
Balancing risk and reward in modern B2B storytellingCan brands truly stand out in a crowded marketplace without taking excessive risk?It’s the boldness dilemma many marketers face as they look to balance risk and reward in modern B2B storytelling. In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in UK, France, Germany and the US to understand their biggest business opportunities and challenges. In our first article, The Boldness Dilemma, we explore ...
11 Jun 2024
Inspired Health. How Femtech brands can provide value beyond their core purpose
Learn how leading women’s health brand, Flo, provides a more inclusive and holistic experience for its users.
In this episode of Inspired Health, we meet Daria Gerasimova, Senior Comms Manager of the world's most popular female health app, Flo and Dr Tiffany Pham, Flo’s Medical adviser, to discuss how Femtech brands can be more holistic in their brand proposition.
2 Aug 2023
Inspired Health. Breaking down barriers in taboo healthcare topics
In this episode of Inspired Health, we explore different ways to educate and prompt action when it comes to preventing diseases and health conditions, in particular around taboo topics.
Joining our host, Darren Foan from our Health & Wellbeing division, is Nikki Barraclough, Chief Executive, Prevent Breast Cancer UK, Elened Hughes, Head of Information and Engagement, Jo’s Cervical Cancer Trust and Roma Das who has lived with breast cancer. If you want to learn more about these amazing organisations you can visit https://preventbreastcancer.org.uk/ (https://preventbreastcancer.org.uk/----) and https://www.jostrust.org.uk/ (https://www.jostrust.org.uk/)
26 Jun 2023
Inspired Health. A new era for neurodiversity
In this episode of Inspired Health, we explore the advances in care for neurodivergent people and the companies who are taking advantage of recruiting these talented individuals.
Joining our host, Darren Foan from our Health & Wellbeing division, is Richard Andrews, Founder and CEO of UK based, Healios and US based, Meliora Health, David Aspinall, CEO Auticon, US and Samantha Russell, parent who has used services provided by Healios. If you want to learn more about these amazing companies, you can visit https://melios.org.uk/ (https://melios.org.uk/) and https://auticon.com/us/ (https://auticon.com/us/)
28 Apr 2023
Inspired Health. How to talk about sensitive health topics in comms
In this episode of Inspired Health, we meet Kieran Kelly, Foundation Manager at the OddBalls Foundation and Travis Lawson, a testicular cancer survivor, to explore how to effectively connect with people affected by sensitive health subjects, like cancer. We discuss how, when and where we should talk to people about health messaging to encourage them to listen and take action.
8 Dec 2022
Making Climate Visible
On the latest Purpose podcast, “Making Climate Visible”, we are joined by David Bryngelsson, Founder and CEO of climate intelligence platform, CarbonCloud, and Huib van Bockel, Co-founder of natural energy drink brand, Tenzing, as we delve into what businesses stand to gain from making their climate performance visible.
2 Nov 2022
How can we make self-care more sustainable?
Inspired Health: ‘How can we make self-care more sustainable? (https://indd.adobe.com/view/6a257f69-70ff-4e38-8b9c-b7db59a709b6)’, we welcome Patricia Pascual, Global Head of Consumer Health Care, Corporate Affairs at Sanofi, Dr Leyla Hannbeck, CEO of the Association of Independent Multiple Pharmacists and Helen Donovan, Specialist Nurse and Chair of the Self-Care Forum, as we explore how brands, comms professionals and organisations can support a better future for self-care.
10 Aug 2021
Purpose in the Built Environment
In episode five of our Purpose podcast series, David Hendy, Head of Corporate Communications at Mace, and Emily Binning, UK Head of Brand and Marketing at WSP, share their insights on Purpose in the built environment.
With our MD of Corporate and Business, Harriet Rich, David and Emily discuss why diversity of thinking, approach and outlook is so essential within organisations shaping our future cities.
15 Apr 2021
Purpose in Practice
How do you put purpose into practice? Berit Hoffmann, Marketing Director Tetra Pak North Europe talks to Harriet about how she brings the global food processing and packaging company’s brand promise and purpose to life for customers and consumers and why working for a company with a clear purpose is so important to her.
4 Sept 2020
Purpose and Partnerships: a discussion with allplants
Ellie Harrison, Sustainability Partner at allplants, discusses how purpose guides supply chain and wider stakeholder relationships at one of the UK's most exciting start-ups. Harriet Rich, MD of Brands2Life's Corporate & Business team, talks to Ellie about allplants' successful B Corp application and the value in communicating purpose.
13 Feb 2020
Purpose and Profitability: What is sustainable investing?
Can Purpose and Profitability co-exist? Claire and Alex explore attitudes in the investment community towards sustainable investing, and in particular the increasing popularity of environmental, social and governance (ESG) funds. Interest in ESG is soaring as pressure mounts on organisations to have more of a positive impact on society and the world: can organisations really make a profit and do good? This episode looks at the asset management industry’s role in the growth of these funds, and how ESG is now used as an indicator of corporate purpose.
13 Aug 2019
How does an organisation’s Purpose impact its people?
Claire Rudall, Managing Director of Brands2Life’s Corporate & Business Communications team, talks to Dara Kirton from PwC about Purpose and people. They explore issues relating to diversity and inclusion, cultural transformation, employee empowerment, and the role of a clearly-communicated Purpose in attracting and retaining talent.
Dara is an award winning Consultant who has been at PwC for eight years. She is currently a Senior Manager leading the digital transformation approach for PwC Consulting BXT (Business, Experience, Technology). Dara is an advocate and champion for diversity and has been a role model for race, gender and social mobility action. She founded the Diversity Mentoring Scheme, chaired the Multicultural Business Network and launched the Colourbrave campaign to encourage confident conversations around race in the workplace. She is also a founding member of UKBlackTech.
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