Welcome to the Brandtelling Podcast for founders and brand leaders who want to build an unbreakable – and more profitable – brand. The Brandtelling Podcast is hosted by Arthur Germain, Chief Brand Architect at Brandtelling, where we turn scattered brand stories into a clear, consistent message system for your entire firm.
We need to get our brand name OUT THERE. Are you sure?
Almost every owner or founder of a growing professional services firm says – at some point or another – this exact phrase:
“I need to get my brand OUT THERE.”
I hear it all the time at networking meetings, in LinkedIn dms and on introductory calls.
You don’t really mean – Out There – you mean something else that gives you greater connection to your customers.
That's what I'm talking about in this episode.
Welcome to the Brandtelling Podcast for founders and brand leaders who want to build an unbreakable – and more profitable – brand.
The Brandtelling Podcast (https://thebrandtellingpodcast.com) is hosted by Arthur Germain, Chief Brand Architect at Brandtelling (https://brandtelling.com)where we turn scattered brand stories into a clear, consistent message system for your entire firm.
23 Oct 2026
Do your SMEs understand the importance of your brand story?
One of the biggest attendee takeaways from a recent branding workshop I conducted is that it's necessary to obtain brand alignment throughout the entire organization.
That is to say, you must have brand buy-in from the executives, the subject matter experts, the tech team, HR... everybody.
But MSPs, engineering firms, and other professional services firms often have subject matter experts, practice leads, even partners, who don’t fully understand the customer experience and the image your brand is trying to convey.
That's what I'm discussing in this episode of The Brandtelling Podcast.
Welcome to The Brandtelling Podcast for founders and brand leaders who want to build an unbreakable – and more profitable – brand.
The Brandtelling Podcast (https://thebrandtellingpodcast.com) is hosted by Arthur Germain, Chief Brand Architect at Brandtelling (https://brandtelling.com)where we turn scattered brand stories into a clear, consistent message system for your entire firm.
Podcast home page: https://thebrandtellingpodcast.com (https://thebrandtellingpodcast.com)
Brandtelling: https://brandtelling.com (https://brandtelling.com)
15 Oct 2026
Think you need a new website? Think again.
When B2B founders and brand leaders think they’re having a marketing problem, they often tell me the same thing:
“We need a new website.”
Here’s a secret: You don’t need a new website. You need a brand refresh.
Welcome to The Brandtelling Podcast for founders and brand leaders who want to build an unbreakable – and more profitable – brand.
The Brandtelling Podcast (https://thebrandtellingpodcast.com) is hosted by Arthur Germain, Chief Brand Architect at Brandtelling (https://brandtelling.com)where we turn scattered brand stories into a clear, consistent message system for your entire firm.
Podcast home page: https://thebrandtellingpodcast.com (https://thebrandtellingpodcast.com)
Brandtelling: https://brandtelling.com (https://brandtelling.com)
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Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
4 ratings
Podcast Authority Score: 25 / 100
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Quality
18
Social presence
0
YouTube
0
Engagement
81
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