The Briefcase | Sutherland Weston

About The Briefcase | Sutherland Weston

Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase! Listen in on our quick conversations -- born from everyday observations -- that deliver practical marketing ideas that you can carry with you! Consider these "brief" "case" studies! Gotta question for the Sutherland Weston team? Connect with us at SutherlandWeston.com!

Publisher

Sutherland Weston

Category

business · business

Language

en

Explicit

No

First episode

10 Dec 2024

Latest episode

27 Oct 2026

Latest episodes

103 episodes in the feed.

1. 

   27 Oct 2026

   Create The Moments

   Hurry, because it's going fast! Buy now! Subscribe today! It seems that every business is interested in showing you a deal that's going to be gone forever. Why is that? What does the business get out of a short-term deal that a buyer might not know about? On this episode of The Briefcase, Paul Chadwick, Video Production Manager, and Ian Buck, Podcast and Content Production Coordinator, chat about ribs, values, and pumpkin season, before they must turn to face the greatest fear of all... the fear of missing out. What You'll Learn The worry of missing out on a moment is baked within all of us, and we want to feel complete. In today's online culture, it's no longer a matter of hopping on a bandwagon, it's a matter of choosing which bandwagon to hop on. Limited time offers serve to increase the perceived value of a good or service where it otherwise might not seem as remarkable. Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/

2. 

   20 Oct 2026

   Love Your Regulars

   What makes a habit? What makes a routine? What happens when you sit down at a restaurant, and suddenly you know the staff's names, they know yours, and you already know exactly what you're gonna get? On this episode of The Briefcase, Paul Chadwick, Video Production Manager, and Ian Buck, Podcast and Content Production Coordinator, talk about the return customer, the default choice, and ask themselves: "Wait a minute... am I a regular?" What You'll Learn While most marketing is geared towards new customers, the real business is found in returning customers. People choose the option that's within reach, that's familiar, and that's trusted. The goal does not have to be the best choice out of everyone. The goal is to be the option people choose. Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/

3. 

   13 Oct 2026

   Slow Your Roll

   Host Ric Tyler interviews industry experts about harnessing supermarket music's psychological impact to set customer pace and enhance sales.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

5 ratings

Podcast Authority Score: 50 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

86

Social presence

0

YouTube

0

Engagement

32

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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