The Builder Lead Podcast

About The Builder Lead Podcast

The Builder Lead Podcast is for builders who want to grow smarter — not just louder. Hosted by Mary Anglade, founder of Builder Lead Marketing, this podcast delivers real-world business growth insights for home builders across the country. Each episode breaks down what’s actually working right now in builder marketing, sales, and operations, based on hands-on experience working with dozens of builders in different markets. You’ll hear practical guidance on digital marketing topics like websites that convert, SEO, paid advertising, social media, email follow-up, video, automation, and buyer behavior — all explained in a way that’s relevant to how builders actually sell today. No hype. No generic advice. Just clear strategies you can apply to your business. In addition to solo episodes, the show features interviews with marketing experts, industry leaders, and thought leaders with expertise in personal growth and more for a holistic view of creating business success. You'll hear proven ideas, lessons learned, and forward-thinking strategies to help builder businesses grow more efficiently and profitably. While modular construction is often part of the conversation, The Builder Lead Podcast is designed for builders and businesses of all types who want better leads, stronger positioning, shorter sales cycles, and a business built to scale. If you’re looking for practical insights, informed perspectives, and smarter ways to grow your builder business, you’re in the right place!

Publisher

Mary Anglade

Category

business

Language

en

Explicit

No

First episode

30 Dec 2025

Latest episode

20 Oct 2026

Latest episodes

21 episodes in the feed.

1. 

   20 Oct 2026

   Purpose Over Profit: How Builders Can Build Teams That Last with DeWayne Ables

   What separates construction companies that consistently grow from those struggling with employee turnover, leadership challenges, and owner burnout? In this episode of the Builder Lead Podcast, host Mary Anglade welcomes DeWayne Ables, Founder and President of Pioneer iQ, to discuss why successful construction businesses need more than great projects and strong profits. With over 25 years of experience in construction, DeWayne helps companies develop stronger leaders, improve employee engagement, and build high-performing teams. Mary and DeWayne explore why great project managers don't automatically make great leaders, how builders can attract and retain talent, and why purpose-driven leadership is essential for sustainable growth. DeWayne also shares advice for owners who feel everything depends on them, including how to delegate, develop leaders, and build a business that thrives without their constant involvement. Key Takeaways Leadership vs. management: Why technical expertise doesn't guarantee leadership ability. Employee retention: How belonging and purpose help retain great people. Scaling your business: Moving from doing everything yourself to developing and trusting your team. Purpose-driven growth: How focusing on people improves performance and profitability. Leading through uncertainty: Why transparent communication builds trust. Future leaders: Why leadership can be learned with training and motivation. Episode Chapters 00:00 – Welcome to the Builder Lead Podcast 00:38 – Meet DeWayne Ables 02:05 – DeWayne's background and Pioneer iQ 03:44 – Differentiating beyond price 05:48 – Managing projects vs. leading people 07:58 – Developing future leaders 09:32 – Warning signs of poor leadership 11:35 – Attracting and retaining talent 14:11 – How owners can stop being the bottleneck 18:58 – Building stronger teams 21:40 – What employees expect from leaders 25:59 – Creating a purpose-driven company 29:40 – How purpose transforms businesses 32:05 – Leading through uncertain markets 34:32 – What makes companies sustainable 38:37 – First steps toward better leadership 44:36 – DeWayne's book, Calling All Waymakers About DeWayne Ables DeWayne is Founder and President of Pioneer iQ and creator of the Pioneer Method. His team has worked with over 500 design and construction companies nationwide to develop leaders, strengthen teams, and build resilient businesses. He is also a national instructor for AGC, ACEC, DBIA, and SMACNA. Calling All Waymakers DeWayne's upcoming book explores how leaders can find their purpose and help others discover direction and meaning in their work. Available for preorder. Releases March 3, 2027. https://www.simonandschuster.com/books/Calling-All-Waymakers/DeWayne-Ables/9781637636459 (https://www.simonandschuster.com/books/Calling-All-Waymakers/DeWayne-Ables/9781637636459) Connect with DeWayne: https://pioneeriq.com (https://pioneeriq.com) About Builder Lead Marketing Builder Lead Marketing helps home builders, modular manufacturers, and construction businesses generate qualified leads through SEO, AI search optimization, Google Ads, websites, social media, and lead nurturing. https://www.builderleadmarketing.com (https://www.builderleadmarketing.com) #ConstructionLeadership #HomeBuilders #ConstructionBusiness #BuilderLeadPodcast

2. 

   6 Oct 2026

   Trading Chaos for Control: How Builders Can Scale Profitably with Marti Amos

   What separates a builder who is constantly putting out fires from one who runs a profitable, scalable business? In this episode of the Builder Lead Podcast, Mary Anglade sits down with Marti Amos, founder of The Professional Builder, who has spent more than 20 years coaching residential building company owners. Marti shares why talented builders often get stuck working long hours without seeing the profit they should—and how better numbers, systems, marketing, and delegation can help them move from survival to stability and scale. Mary and Marti discuss how to reverse-engineer profit goals, build predictable lead flow, protect margins, identify the biggest constraint in your business, and determine what the owner should stop doing, automate, or delegate. If you’re a custom home builder, remodeler, or construction business owner who wants more profit, more control, and a company that doesn’t depend on you for everything, this episode is for you. IN THIS EPISODE: • Why knowing your numbers is essential to profitability • How to reverse-engineer revenue goals into projects and leads • Why builders should price to a target gross margin • How consistent marketing and sales help protect margins • Why charging for preliminary budgeting can improve lead quality • What changes as builders grow from $1M to $2.5M, $5M and beyond • What owners should stop doing, automate, or delegate • How systems and accountability keep projects on track • Why you should solve your biggest business constraint first Marti also shares his “golden ratios” for builder profitability and explains why gross margins below 20% deserve attention. ABOUT MARTI AMOS Marti Amos is the founder of The Professional Builder. For more than two decades, he has helped residential builders improve their numbers, sales and marketing, systems, leadership, and teams so they can create more profitable businesses—and more freedom for themselves. SHOW NOTES 00:00 — Welcome to the Builder Lead Podcast 01:25 — Meet Marti Amos 01:51 — From marketing executive to builder business coach 04:17 — The keys to building a profitable, systemized business 05:56 — What chaos looks like inside a building company 07:41 — Why visibility into your numbers matters 08:15 — Reverse-engineering profit goals into leads and projects 10:04 — Why builders should charge for preliminary budgets 11:52 — Growing from $1M to $2.5M, $5M and beyond 13:15 — Why you can’t scale chaos 14:31 — Calculating the value of the owner’s time 15:30 — What to stop, automate or delegate 16:39 — Overcoming “No one can do it as well as I can” 18:43 — Building the right systems 22:25 — The profitability principle builders underestimate 23:00 — How predictable lead flow helps protect margins 24:34 — Where an overwhelmed builder should start 25:00 — Marti’s “golden ratios” for profitability 26:00 — Solve your biggest constraint first 27:01 — Connect with Marti + free book offer CONNECT WITH MARTI The Professional Builder theprofessionalbuilder.com YouTube & Social: Search “The Professional Builder” ABOUT BUILDER LEAD MARKETING Builder Lead Marketing helps home builders, modular manufacturers, and construction companies generate more qualified leads, increase online visibility, and build stronger sales pipelines. From SEO and AI visibility to Google Ads, social media advertising, email marketing, websites, and lead generation, we help builders turn digital marketing into measurable business growth. Visit builderleadmarketing.com to learn more. Subscribe on YouTube, Apple Podcasts, and Spotify.

3. 

   29 Sept 2026

   Scaling Your Building Business to Multi-Millions with Paul Atherton

   What is possible when a construction business owner has the right strategy, systems, and support to grow? In this episode of The Builder Lead Podcast, Mary Anglade talks with Paul Atherton, co-founder and CEO of HighSpire, about how construction companies can scale—and how successful contractors can use their construction businesses to create long-term wealth through real estate development. Paul shares the remarkable story of a former police officer who started a construction company at age 48. Over the next 11 years, he and his wife grew the business to more than $20 million in annual revenue while investing the company’s retained earnings into real estate. By age 59, they had built a portfolio valued at approximately $160 million, with $55 million in equity. Their story shows that meaningful growth is possible at any stage of life—but it requires more than hard work. Paul explains why owners must get out of the field, hire strong project managers, understand their financial numbers, and surround themselves with people who know what successful growth looks like. Mary and Paul also discuss: The key moves that help construction companies grow from $1 million to $5 million Why owners must stop trying to do everything themselves The financial metrics that should guide growth decisions How growing companies can build effective teams and accountability systems Why construction businesses have a unique advantage in real estate development How to evaluate opportunities without taking unnecessary risks Why continued marketing is especially important when the market slows Whether you are building your first million-dollar company or preparing for your next major stage of growth, this episode offers practical guidance—and an inspiring example of how far a well-run construction business can go. Connect with Paul Atherton and Highspire: highspire.com (https://www.highspire.com/?utm_source=chatgpt.com) Highspire (https://www.highspire.com/?utm_source=chatgpt.com) Learn more about Builder Lead Marketing: builderleadmarketing.com (https://builderleadmarketing.com/?utm_source=chatgpt.com)

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