The built hapily podcast is about building apps, companies, and relationships in the HubSpot ecosystem. As HubSpot grows, so does the opportunity - and this podcast puts you in the room with the people making it all happen.
Hosted by Dax and Max, built hapily goes behind the scenes with HubSpot developers, solutions partners, startup founders and community leaders. Each episode delivers tactical insights into launching and scaling businesses around the HubSpot platform.
However, this podcast is about more than just building software. It's about building authentic connections, fulfilling careers, and lives you can be proud of. Guests share their personal journeys, hard-won lessons and philosophies for not just achieving success, but finding purpose and happiness along the way.
After all, this is about more than making apps. It's about building hapily - and you're invited along for the ride. Join Dax, Max and their guests to construct the life you've been dreaming of, one conversation at a time.
built hapily podcast | Season 3, Episode 4 - Rachel Sullivan, RevOnyx
Rachel Sullivan, Head of Partnerships at RevOnyx, shares her journey from auditing to RevOps to partnerships, emphasizing why automation can't replace human connection in building successful partnerships. After fixing a broken Zoho instance during a two-week YouTube bender, Rachel discovered her passion for solving system problems and helping people.
Now leading partnerships at RevOnyx, Rachel discusses the importance of starting every partnership call with personal connection rather than business talk. She reveals her systematic approach to tracking partnerships through spreadsheets and ClickUp, including tiering partners and measuring success beyond just revenue. The conversation explores the reality of one-sided partnerships, why transparency is crucial from day one, and how most clients come with trauma from previous bad experiences with vendors.
Rachel and the hapily team dive into what makes partnerships actually work - genuine give and take, vulnerability in asking for help, and understanding that helping clients sometimes means becoming a partner just to get them a discount. Her philosophy centers on Maya Angelou's wisdom that people remember how you made them feel, not what you said or did.
Contact Rachel and RevOnyx:
🔗 Rachel Sullivan: https://www.linkedin.com/in/rachel-r-sullivan/ (https://www.linkedin.com/in/rachel-r-sullivan/)
🔗 RevOnyx: https://www.linkedin.com/company/revonyx/ (https://www.linkedin.com/company/revonyx/)
🔗 hapily: https://hapily.com (https://hapily.com)
3 Oct 2025
built hapily podcast | Season 3, Episode 3 - Jack Tolley, Daeda Technologies
Jack Tolley took his wife out of university, moved to Thailand, and dove headfirst into building HubSpot apps with zero prior HubSpot experience. Ten months later, he's crushing workflow edge cases and competing with native features.
From software engineer building real-time trading software in London to solopreneur in Thailand, Jack reveals how a $15 Chrome extension for exporting HubSpot snippets validated his entire business model. That first taste of internet money completely shifted his worldview about what's possible as a solo developer.
He learned the hard way that building massive multi-feature apps is a trap. His main app bundles multiple workflow actions together, but really only the rate limiter gets used. The lesson? Focus on one problem, solve it perfectly, and ship it fast rather than trying to build the Swiss Army knife of HubSpot apps.
Jack and his wife run the entire operation together - she handles marketing and design while he codes. Recently, Claude Code has revolutionized how he works by connecting his entire tech stack. He can now orchestrate HubSpot, Linear, and his database through natural language, eliminating the need to Google documentation or manually check properties.
When HubSpot built a feature competing with his top app, Jack's response was philosophical rather than panic. He sees it as part of the platform game - HubSpot improving benefits everyone, and it might actually introduce more people to the concept who then need his advanced version.
Contact the built hapily team:
🔗 hapily: https://hapily.com
🔗 Guest: Jack Tolley @ Daeda Apps https://www.daeda.tech/
#HubSpot #AppDevelopment #Solopreneur #HubSpotApps #BuildHappily #Thailand #StartupLife #AI #ClaudeCode #Entrepreneurship
31 Jul 2025
built hapily podcast | Season 3, Episode 2 - Pete Nicholls, HubDo
In this episode, Pete walks us through his journey from running a services agency to launching native apps like DoPricer and DoCurrencies on the HubSpot marketplace. Along the way, he breaks down the critical tech shifts that changed the game—like the introduction of UI extensions—and why app billing was a problem begging for a smarter solution.
Pete shares:
✅ How DoPricer and DoCurrencies came to life
✅ The power of building inside HubSpot with UI extensions
✅ Why the “Do” series of apps solve real problems for small agencies
✅ The difference between native apps and integrations
If you’re a HubSpot app builder or curious about turning your agency into a product company, this is your masterclass.
Connect with us!
🔗 hapily: https://hapily.com (https://hapily.com)
🔗 Dax Miller: https://www.linkedin.com/in/daxamion/ (https://www.linkedin.com/in/daxamion/)
🔗 Max Cohen: https://www.linkedin.com/in/maxjacobcohen/ (https://www.linkedin.com/in/maxjacobcohen/)
🔗 HubDo: https://www.hubdo.com/ (https://www.hubdo.com/)
🔗 Pete Nicholls: https://www.linkedin.com/in/penichol/ (https://www.linkedin.com/in/penichol/)
Learn about our hapily apps!
🔗 event•hapily: https://event.hapily.com (https://event.hapily.com)
🔗 quote•hapily: https://quote.hapily.com (https://quote.hapily.com)
🔗 saas•hapily: https://saas.hapily.com (https://saas.hapily.com)
🔗 associ8: https://hapily.com/associ8 (https://hapily.com/associ8)
🔗 clone attack: https://hapily.com/clone-attack (https://hapily.com/clone-attack)
#HubSpot #AppMarketplace #SaaS #B2BApps #builthapilypodcast #hapily #DoPricer #DoCurrencies #HubDo
Who has been a guest on The built hapily Podcast
Names identified in recent episode analyses. Showing up to five guests.
Kyle Jepson
Jason Azocar
Brian Garvey
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
61,598
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 69 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
95
Social presence
0
YouTube
76
Engagement
32
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