The Bulletproof Marketer

About The Bulletproof Marketer

The Bulletproof Marketer is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the digital landscape - in order to drive leads, sales, and growth! Host Christopher Tompkins will get right to the point with the help of esteemed members of his extensive network - bringing their knowledge directly to you so you can learn more about numerous topics such as social media marketing, digital advertising, affiliate marketing, SEO, website design, email marketing, copywriting, animation, and so much more! Like the content of the show?  Visit Christopher’s firm, The Go! Agency, online for more helpful hints, tips, and downloads: http://www.GoSalesandMarketing.com

Publisher

Christopher Tompkins

Category

business

Language

en

Explicit

No

First episode

5 Nov 2015

Latest episode

28 Oct 2026

Latest episodes

117 episodes in the feed.

1. 

   28 Oct 2026

   Episode 05: Your Marketing Dashboard Looks Great. So Where's the Revenue?

   Your marketing numbers are climbing. Traffic is up, engagement is growing, and leads are coming in. On paper, everything looks like a success. But if revenue isn't following, what exactly are you celebrating? The problem isn't always inaccurate data. It's the dangerous assumption that marketing activity automatically translates into business growth. Clicks don't guarantee customers, cheaper leads don't necessarily mean better opportunities, and an impressive dashboard can conceal serious gaps in your revenue strategy. In this episode of The Bulletproof Marketer, Christopher Tompkins challenges conventional marketing reporting and explains why businesses need to look beyond surface-level KPIs. From misleading attribution and poor lead quality to disconnected sales processes, he breaks down what leadership should actually measure to make smarter investments and drive meaningful growth. Inside the episode: Why impressive marketing metrics can create a false sense of success How attribution and lead quality distort the true picture of marketing performance Why marketing and sales alignment is essential to revenue accountability Which KPIs actually connect campaign performance to business growth How to turn marketing reports into strategic decisions rather than administrative exercises The bigger point: A marketing dashboard should do more than prove your team is busy. It should reveal what's driving revenue, what's holding growth back, and where your next investment will make the greatest impact. Because better reporting isn't about having more data. It's about knowing what to do with it. Episode Highlights Introduction: When Marketing Metrics Don't Match Revenue [00:00] The Metrics Trap: Why More Clicks and Leads Don't Mean More Growth [02:55] Attribution & Lead Quality: The Marketing-Sales Disconnect [09:40] Beyond the Dashboard: Smarter Metrics, Better Decisions [18:35] Bulletproof Takeaways [32:20] 🔗 Resource Links Stay connected and dive deeper: Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

2. 

   14 Oct 2026

   Episode 04: The 5 Places Paid Media Performance Breaks

   Paid media gets blamed for a lot of problems it didn’t actually create. A campaign can generate attention, clicks, and even leads—and still fail to produce the revenue leadership expected. The problem is that too many teams stop their analysis at the ad dashboard, when the real breakdown often happens somewhere deeper in the customer journey. In this episode of The Bulletproof Marketer, Christopher Tompkins breaks down the five places paid media performance most often falls apart after the click—and why fixing them can be more valuable than simply increasing budget or launching another round of creative. Inside the episode: Why landing pages can quietly kill the momentum your ads worked to create How the wrong offer can undermine strong targeting and creative Where friction in forms, page speed, and conversion paths causes prospects to disappear Why slow follow-up and broken marketing-to-sales handoffs cost real revenue How sales conversion and misleading metrics can make a healthy campaign look like a failure The bigger point: paid media performance is not just an advertising problem. It is a revenue-system problem. If you are optimizing cost per click while ignoring what happens after the click, you may be improving the wrong part of the machine. Episode Highlights: Why Paid Media Performance Really Breaks [00:00] Break #1: Landing Page Disconnect [03:10] Break #2: The Wrong Offer for the Buyer [06:05] Break #3: Conversion Friction [08:10] Break #4: Slow Follow-Up & Broken Lead Handoffs [11:05] Break #5: Sales Conversion & Misleading Metrics [13:20] Key Takeaways: Follow the Customer Journey [18:05] 🔗 Resource Links Stay connected and dive deeper: Subscribe to The Bulletproof Marketer NewsletterGet weekly insights straight to your inbox — zero fluff, all strategy.https://gosalesandmarketing.com/bulletproof-marketer Explore The Go! AgencyDiscover how we build bold marketing strategies that actually deliver.www.thegoagency.com Follow The Bulletproof Marketer on LinkedInJoin the conversation, catch episode drops, and get behind-the-scenes takes.https://www.linkedin.com/company/the-bulletproof-marketer/ Connect with Christopher Tompkins on LinkedInThought leadership, unfiltered opinions, and daily digital insights.https://www.linkedin.com/in/chrisgomedia

3. 

   30 Sept 2026

   Episode 03: The AEO Myths We Need to Stop Repeating

   Everyone is talking about AI search. New frameworks. New checklists. New “secret formulas” for getting recommended by ChatGPT, appearing in Google AI Overviews, and winning visibility in the next evolution of search. The problem? A lot of what is being presented as fact is still speculation. In this episode of The Bulletproof Marketer, Christopher Tompkins cuts through the noise around Answer Engine Optimization (AEO) and breaks down what businesses actually need to understand as search evolves from finding information to receiving answers. Because the future of discovery is not about chasing another algorithm hack. It is about building a brand that AI systems, and more importantly, real buyers can understand, trust, and confidently recommend. Christopher explores why the biggest mistake marketers can make right now is confusing change with certainty. AI search is absolutely reshaping how people research companies, compare solutions, and make purchasing decisions. But that does not mean every new AEO tactic being promoted is a proven strategy. Inside this episode, Christopher breaks down: Why AEO is not replacing SEO and why strong search fundamentals still matter in an AI-driven world. The myth of the “secret AI ranking formula”, why no one can honestly guarantee that specific tactics will make ChatGPT recommend your business. Why companies should stop optimizing for imaginary robots, and focus instead on creating clear, valuable, people-first digital experiences. Why AEO goes beyond your website, including how reviews, PR, leadership visibility, third-party mentions, and overall brand authority influence AI understanding. Why more content does not automatically mean more visibility, and why original insights, expertise, and real experience are becoming the competitive advantage. How businesses should actually prepare for AI search, by improving clarity, strengthening authority, and building a digital presence that can adapt as technology evolves. The companies that succeed in AI search will not be the ones chasing every new shortcut. They will be the ones that already understand the fundamentals of great marketing: clear positioning, credible expertise, valuable content, and a brand people can trust. Because the question is no longer: “How do we trick AI into showing us?” The better question is: “Have we built a brand that AI can understand well enough to recommend?” And if you do not know the answer, this episode will help you figure out where to start. Episode Highlights: Introduction to The Bulletproof Marketing [00:00] The AEO Hype Machine [01:00] The Biggest AEO Myths [02:25] Stop Optimizing for Robots [08:45] AEO Is Bigger Than Your Website [12:18] The Bulletproof Takeaways [18:20] 🔗 Resource Links Stay connected and dive deeper: Subscribe to The Bulletproof Marketer NewsletterGet weekly insights straight to your inbox — zero fluff, all strategy.https://gosalesandmarketing.com/bulletproof-marketer Explore The Go! AgencyDiscover how we build bold marketing strategies that actually deliver.www.thegoagency.com Follow The Bulletproof Marketer on LinkedInJoin the conversation, catch episode drops, and get behind-the-scenes takes.https://www.linkedin.com/company/the-bulletproof-marketer/ Connect with Christopher Tompkins on LinkedInThought leadership, unfiltered opinions, and daily digital insights.https://www.linkedin.com/in/chrisgomedia

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Guest appearances

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Based on episode analysis; this does not confirm that the show is currently accepting guests.