Saddle up for a gallop to the top of the animal industry where you’ll learn how to tame your wild business beast with tips, techniques and tools that will take overwhelm to obedience school and have you wagging your tail with joy.
Building a Brand From Scratch: The First 3 Decisions Every Entrepreneur Must Make
Many entrepreneurs hear that branding is essential, but what if you’re just starting and don’t actually have a brand yet?
In this episode, we walk through the foundational steps for building a brand from the ground up. Instead of starting with logos or colors, we focus on the deeper strategic elements that shape how customers experience your business.
We talk about how brands are formed in the relationship between a business and its customers, and why clarity about your purpose and positioning matters more than design elements in the early stages.
In this episode, we explore three essential questions every entrepreneur should answer when developing a brand:
• What problem are you fiercely committed to solving?
• Who are you not for?
• What feeling should people walk away with after working with you?
If you’re a new entrepreneur or someone who’s been running a business without intentionally shaping your brand, this episode will help you clarify the foundation that attracts the right customers and communicates what makes your business different.
17 Feb 2026
How to Stand Out in a Crowded Local Market
Feeling like just another business in a sea of competitors? In this episode of The Business Animal Podcast, Kim and Betsy break down three powerful ways to stand out in your local market without shouting louder or discounting deeper.
We explore:
• What a value proposition really is and how to define yours clearly
• Why your brand is more than a logo and how it shapes client experience
• How to define your niche and persona without boxing yourself in
If you want the right clients to find you, recognize themselves in your work, and happily refer their friends, this episode gives you the framework.
3 Feb 2026
Is Your Marketing Actually Working? How to Stop Guessing and Start Knowing
How do you know if your marketing is actually working or if you’re just guessing and hoping for the best? In this episode of The Business Animal Podcast, Betsy and I break down three practical ways to tell what’s really happening with your marketing without spiraling into overwhelm.
We talk about why looking at analytics feels scary (and why it doesn’t have to be), how asking your customers a few simple questions can reveal more than any dashboard, and how to evaluate email and social media performance in a way that actually makes sense for small businesses.
This episode is about replacing anxiety with information, guessing with clarity, and making marketing decisions that feel grounded instead of reactive.
Links:
Google Analytics (GA4)
👉 https://analytics.google.com
Website traffic, user behavior, pages, sources, conversions
Google Search Console
👉 (https://search.google.com/search-console)https://search.google.com/search-console (https://search.google.com/search-console)
Search queries, impressions, clicks, indexing, SEO health
Links referenced in this episode:
analytics.google.com (https://analytics.google.com)
score.org (https://score.org)
bemorebusiness.com (https://bemorebusiness.com)
youtube.com/kimberlybeer (https://youtube.com/kimberlybeer)
Companies mentioned in this episode:
CSI Saddle Pads
Western Horseman
Google
Google Analytics
Google Search Console
Facebook
Instagram
YouTube
Ride the Sky Equine Photography
Be More Business
Score
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
26 ratings
Podcast Authority Score: 56 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
93
Social presence
0
YouTube
0
Engagement
51
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