The Business Behind Everything

About The Business Behind Everything

The Business Behind Everything uncovers the hidden business stories behind the companies, brands, products, industries, and everyday things that shape our world. Why do some businesses become billion-dollar empires while others collapse? How do the world’s biggest companies really make money? And what happens behind the scenes when a single business decision can change everything? Each episode goes beyond the headlines to explore business strategy, entrepreneurship, business models, innovation, corporate success, failure, money, competition, and the decisions that drive the world’s most fascinating businesses. From billion-dollar successes and shocking failures to hidden business models and game-changing strategies, we break down the stories behind how businesses win, lose, grow, and sometimes disappear. No boring business lectures. Just compelling stories, smart analysis, and the business behind everything. Listen, learn, and discover the business story hiding in plain sight.

Publisher

Daniel Carter

Category

business

Language

en

Explicit

No

First episode

25 Aug 2026

Latest episode

20 Oct 2026

Latest episodes

20 episodes in the feed.

1. 

   20 Oct 2026

   How Nike Sells More Than Shoes: The Business Model Behind a Global Brand

   How did Nike turn shoes into a global business built around performance, identity, culture, and aspiration? This episode explores the Nike business model, from Blue Ribbon Sports and Bill Bowerman’s footwear innovations to the Swoosh, Michael Jordan, athlete marketing, product innovation, brand strategy, digital commerce, global distribution, and consumer communities. We examine how Nike generates revenue across footwear, apparel, equipment, Jordan, and Converse and why its competitive advantage extends far beyond the physical products it sells. A deep-dive business case study for anyone interested in entrepreneurship, marketing strategy, brand building, business growth, and how companies make money.

2. 

   18 Oct 2026

   Why Billion-Dollar Startups Collapse: The Hidden Business Failures Behind WeWork, Theranos, Quibi, Katerra & FTX

   Why do billion-dollar startups collapse? This episode explores the hidden business failures behind WeWork, Theranos, Quibi, Katerra, FTX, and Juicero and explains why valuation, funding, and rapid growth don’t necessarily mean a business is healthy. Discover how product-market fit, unit economics, cash burn, runway, customer acquisition, debt, capital dependence, competition, scaling, governance, and internal controls can determine whether a startup survives or fails. From WeWork’s real-estate obligations to Quibi’s timing problem, Theranos’s alleged investor deception, Katerra’s scaling challenges, and FTX’s alleged governance failures, this business deep dive reveals the warning signs behind major startup collapses. A valuable episode for entrepreneurs, founders, investors, and anyone interested in business strategy, startup stories, company case studies, business failure stories, and how businesses really work.

3. 

   16 Oct 2026

   Amazon Prime: The Secret Business Model Behind Free Shipping

   How Amazon Prime turned free shipping into a powerful business model. This episode explores the strategy behind Amazon Prime from its $79 launch in 2005 to its evolution into a massive ecosystem connecting shopping, subscriptions, logistics, third-party sellers, advertising, and digital content. Discover how Prime uses convenience, bundling, customer lifetime value, retention, fulfillment, and network effects to influence customer behavior and strengthen Amazon’s marketplace. A detailed business case study for entrepreneurs, investors, and anyone interested in how successful companies build powerful ecosystems.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

3.5 / 5

2 ratings

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Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.