The Business Edge with Central Willamette

About The Business Edge with Central Willamette

The Business Edge Podcast with Central Willamette Credit Union is your go-to podcast for insights, strategies, and expert advice to help businesses thrive. Each episode dives into key topics like marketing, finance, leadership, and innovation—giving business owners the tools they need to stay ahead. Whether you're a startup, small business, or established company, this podcast delivers actionable insights to fuel your success. The information provided here is for informational purposes only and does not constitute financial advice. Consult with a qualified financial advisor before making any financial decisions.

Publisher

Central Willamette Credit Union

Category

business

Language

en

Explicit

No

First episode

2 May 2025

Latest episode

19 Oct 2026

Latest episodes

37 episodes in the feed.

1. 

   19 Oct 2026

   How to Differentiate Yourself: The Experience is the Product

   Why do customers choose you over the competition? In this episode, Dave Dirks, CMO of Central Willamette Credit Union, explores how the customer experience, not just what you sell, can set your brand apart. From unanswered inquiries to broken booking systems, Dave shares how identifying and removing friction can help you win more business. Take a fresh look at your customer journey and discover where hidden friction may be costing you customers.

2. 

   5 Oct 2026

   How to Differentiate Yourself: Nobody Buys Quality Service

   “Quality service.” “Trusted experts.” “Best in town.” When everyone says the same thing, how do customers choose? Dave Dirks, CMO of Central Willamette Credit Union, explores why differentiation matters, how to stand out without competing on price, and the simple “So What?” test to uncover what makes your business worth choosing. If your marketing sounds like everyone else’s, give this episode a listen.

3. 

   31 Aug 2026

   Thinking About Starting a Business

   Have a business idea but aren't sure where to start? We cover a few simple first steps, helpful resources like SCORE, and how CWCU's business team can help you turn your idea into a plan.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 17 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

22

Social presence

0

YouTube

0

Engagement

32