Tune in to the business growth podcast where I interview finance and business leaders. We dive into their growth journey, uncover lessons learned, and explore today’s market challenges and opportunities so you can apply their insights to your own path
A Fractional CFO on AI Tools, Networking, and Lead Gen
Aaron Hubka is a partner at CFO On Call, where he works with businesses on cash flow, growth strategy, and exit planning at the CFO level.
In this conversation, Aaron talks through how he actually uses AI day to day, from analyzing contracts to building investor decks with tools like Gen Spark, and where he still won't let it near the work: one on one advice.
The more useful part comes later. Aaron's spent the last few months building lead generation for his own fractional practice, separate from the firm he's part of. Cold email outbound didn't work for him. What did: warm LinkedIn outreach, consistent posting, and in-person networking groups around Melbourne, including one he co-founded this year.
He's also honest about the hardest part of fractional work: giving advice on a business you're only in one or two days a week, then watching decisions get made without you in the room.
A grounded conversation with someone doing the work and figuring out how to grow it at the same time.
Guest: Aaron Hubka, CFO On Call
LinkedIn:https://www.linkedin.com/in/aaronhubka/
Host: Leonard De Beer
Helping fractional executive firms get more clients through strategic outreach
LinkedIn: https://www.linkedin.com/in/leonard-de-beer/
24 Aug 2026
Ian Ranahan on Building AI Into a 50-Step Close Process
Ian Ranahan is COO of Finvisor, a back office services firm handling bookkeeping, payroll, HR, and fractional CFO work for startups from pre-seed through Series B and beyond. He talks about what actually stops founders from raising capital, and why a solid financial model and clear unit economics matter more than the pitch itself.
Ian also gets into how Finvisor is weaving AI into a 50-step close process, patching together tools like Ramp, Rippling, and Claude rather than looking for one system to do it all. He shares what a magic AI robot would do in his business if he could build it today, and where he thinks finance roles are actually headed as AI gets better at the repeatable work. A big piece of Finvisor's growth this year has come down to a dedicated quality division that's changed the kind of referrals coming in.
Good conversation on where AI is actually useful in finance, and where judgment still has to come from a person.
Guest: Ian Ranahan, COO of Finvisor
LinkedIn: https://www.linkedin.com/in/ian-ranahan/ (https://www.linkedin.com/in/ian-ranahan/)
Website: https://finvisor.com/ (https://finvisor.com/)
Host: Leonard De Beer
Helping fractional executive firms get more clients through strategic outreach
LinkedIn: https://www.linkedin.com/in/leonard-de-beer/ (https://www.linkedin.com/in/leonard-de-beer/)
22 Aug 2026
Why This Fractional CFO Firm Built Its Own AI Software
Tim Krulia has been running Savvy CFO since 2009, back before fractional CFO was even a common term. In this conversation, he talks about why the firm built its own AI-powered platform instead of relying on manual reporting, and how a rough fight to recover fees for a client turned into a 12-chapter book with a free financial health scorecard attached.
Tim also gets into why word-of-mouth referrals don't stretch as far as they used to in a more crowded fractional CFO space, and how Savvy CFO is using the book as a front-end offer to build trust with a business owner before any sales conversation happens.
It's a good look at how a long-running CFO firm is adapting as the market around it gets more competitive.
Guest: Tim Krulia, President of Savvy CFO
LinkedIn: https://www.linkedin.com/in/tim-krulia-77407525/ (https://www.linkedin.com/in/tim-krulia-77407525/)
Website: https://savvycfo.com/ (https://savvycfo.com/)
Host: Leonard De Beer
Helping fractional executive firms get more clients through strategic outreach
LinkedIn: https://www.linkedin.com/in/leonard-de-beer/ (https://www.linkedin.com/in/leonard-de-beer/)
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