The Business Growth Series

About The Business Growth Series

The ‘Business Growth’ Series is a collections of marketing effectiveness and business growth podcasts created to help business leaders and marketeers, navigate the complex and dynamic world of marketing warfare and revenue growth. These podcasts cover various topics across the Marketing & Sales function, including Growth Strategy, Growing your Business, Cash Flow, Strategic Planning, Identifying Strengths & Opportunities and resolving Weaknesses & Threats, Building for long term Sustainable Growth, Big Idea Generation for Product and Service Industries, Staffing, Technology, Platforms etc

Publisher

Trigger Worldwide

Category

business

Language

en

Explicit

No

First episode

6 Nov 2021

Latest episode

27 May 2026

Latest episodes

24 of 79 episodes have a transcript.

1. 

   27 May 2026TRANSCRIPT

   Your website redesign solved the wrong problem

   Host [Host Name] explains how Indian company websites often fail due to commercial architecture issues, not design flaws, offering insights to fix problems before the next redesign.

2. 

   20 May 2026TRANSCRIPT

   Premiumization is failing Indian FMCG brands, and the packaging is not the cause

   Host [Host Name] interviews [Guest Name], who explains why Indian FMCG brands fail at premiumization due to flawed execution sequences, not product issues.

3. 

   13 May 2026TRANSCRIPT

   Why your marketing team is built for production and blind to strategy

   Trigger Worldwide's host explores how marketing teams excel at execution but lack strategic direction, revealing how to integrate strategic thinking for improved business outcomes.

Inside a recent episode

Your website redesign solved the wrong problem

Published 27 May 2026 · Transcript excerpt

[…] Everyone did exactly what they were supposed to do. The website simply failed to convert because the problem it was built to solve was the wrong problem. the pattern that repeats across most Indian companies. In most mid-sized Indian B2B companies, the same sequence plays out on a three-year cycle. The website looks dated. Leadership decides it is time for a rebuild. A brief goes out. An agency wins the project. 12 to 18 months pass. A new site launches. Traffic numbers look better in the first quarterly review. Conversion rates stay flat. Nobody quite knows why. Software reviews found that 80% of website redesigns failed to achieve their maximum potential, not because the visual work was poor, but because a disconnect existed between what the business actually needed and what the redesign set out to deliver. […]

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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