Ever wonder what it takes to make a living in the outdoor industry? How do products get from a manufacturer to your favorite gear shop? Get a behind the scenes look at the latest technologies with April Peterson, owner of River Rock Outfitter and Ted Schubel, a Fredericksburg radio reporter, as they interview outdoor industry professionals and adventure junkies! If you love the outdoors and want a sneak peek behind the curtain, then join us every other Tuesday as we learn more about the intersection between entrepreneurship and a passion for outdoor adventure!
Chris and April dive into the spring gear lineup, discuss PFAS removal, and break down what it means for waterproofing and durability. Don't just get your gear, use it, and forget it—give it the care it deserves! A little maintenance goes a long way in keeping your gear performing at its best, so you stay dry, comfortable, and ready for anything. Tune in and make your gear last!
25 Feb 2025
We're back!
2024 was a transformative year for River Rock, and now we're gathering around the table to look ahead. In this episode, the gang is joined by Keith Peterson as we explore River Rock's two new Fredericksburg-based stores, share the vision behind our operations, and dive into why staying connected to the outdoors is more important than ever.
27 Mar 2024
Exploring Virginia's State Parks
Join us on an adventure through the breathtaking landscapes of Virginia's State Parks as we sit down with Sammy Zambon, Visitor Experience Specialist for the Virginia State Parks. Sammy delves into the wonders of waterways, trails, wildlife, and more, inviting listeners to immerse themselves in the natural beauty and diverse ecosystems of the Commonwealth.
From tranquil marshlands to picturesque coastlines, majestic mountain vistas to meandering rivers, Virginia's State Parks offer a rich tapestry of outdoor experiences waiting to be explored.
Whether you're a seasoned hiker, wildlife enthusiast, or simply seeking solace in nature, there's something for everyone in these pristine environments.
13 Mar 2024
Fredericksburg has a Ski Club!
Join us as we dive into the world of the Fredericksburg Ski Club. Founded in the 70's, this club is on a mission to recruit a new generation of snow sport enthusiasts. Discover how you can get involved and get a sneak peak at their thrilling summer plans.
29 Feb 2024
New Year, Re-Boot Refresh
We invite Dan Craddock, owner of Metro Nova Creative, to discuss the popularity of thrifting, the outdoor industries embrace of consignment, and the work to brand Re-Boot as a program at River Rock Outfitter.
7 Feb 2024
Outdoor legislation to follow closely
We invite Chris Muldrow on the show to discuss the EXPLORE Act. This is exciting new legislation that promises improved park technologies, updated campsites, streamlined permitting..and much more!
23 Jan 2024
It's COLD outside!
We invite Chris Muldrow and Keith Peterson on the show to discuss their favorite layering tips. If you're finding the cold unbearable then this is the episode for you!
9 Jan 2024
Episode 12 - We're Back!
April and Ted discuss getting back behind the microphone and a preview of podcast topics this season.
15 Nov 2022
Episode 11 - Adventures in Buying
The business of adventure is best seen on the floors of a buying show. Do you know how the gear you see in River Rock Outfitter is picked and purchased? Take a listen to Keith and April Peterson as they [enthusiastically] discuss the process of buying gear for their shop. They tell you why it's their idea of an adventure.
1 Nov 2022
Episode 10 – Marching Toward Success in the Outdoor Tourism Industry
Turning your passion into a business can be hard. Do you know what it takes to follow your dream, plan, and start your own business? Join us as we talk to John Kanaster, owner, and operator of Battlefield Tours of Virginia as he provides us tips for opening a tour company in the heart of historic Virginia. Business can be a battlefield but it’s always an adventure.
18 Oct 2022
Episode 9 - Two kayaks and a canoe
Frequent Rappahannock River user Chris Muldrow joins the podcast on the river for a wide-ranging discussion about recreation on the river.
4 Oct 2022
Episode 8 - Explore Virginia One Trail at a Time
There are so many trails to discover across the state. Do you need a goal or challenge to get the motivation to explore? Join us as we talk to a local hiker, Katie Jones, as she provides us her favorite ways to explore local trails. If you love “gold stars” then listen up because there are rewards for discovering parks across the state!
20 Sept 2022
Episode 7 - Adventuring with your Pup
Nowadays more places are accepting of pups traveling with their owners. Do you feel guilty leaving your pup behind when headed out on an adventure? Join us as we talk to Maria Schultz, author of “How to SUP with your Pup”, and certified dog trainer as she provides us tips and tricks for getting outdoors with your pup – you’ll never leave them behind again.
6 Sept 2022
Episode 6 – An Emergency on Trail
Experienced hikers know the importance of being prepared for any scenario. Do you know what to expect when the unexpected happens on trail? Join us as we talk to Ann Beale, an expert hiker, as she details her worst day on trail and provides us tips for preparing yourself for when things go wrong in the wild.
23 Aug 2022
Episode 5 – Climbing to the Top
What is like to climb trees for a living? When you are James Earhart, it is anything but a normal day on the job. Join us as we talk to James about how his childhood hobby landed him his own business and the top of an international podium. Having fun, building a career in the outdoors, and keeping the spark alive – he’s literally at the top of his game.
9 Aug 2022
Episode 4 - Living The Dream
Everyone dreams of making a living doing what they love. Do you know what it takes to make a career in the outdoor industry? Join us as we hear from Maria Schultz, a stand-up paddle board instructor, author, gear ambassador, and social media influencer as she tells us all the behind-the-scenes highs and lows of trying to make a living in the outdoor industry.
26 Jul 2022
Episode 3 - Save Money When Traveling
It's easy to get caught up in the excitement of traveling. Especially when traveling overseas. Do you know how to avoid going into debt when you travel? Join Ted and April as they explore this topic with two adventure travelers, Kelly and Ana Brownson. They give us tips and techniques to avoid vacation remorse by planning ahead, traveling smart, and avoiding hidden fees!
12 Jul 2022
Episode 2 - Harnessing the Power of the Outdoor Recreational Economy
The outdoor industry is growing as more people find ways to adventure outside. Is our region taking advantage of their outdoor recreation economy? April Peterson gives a step by step guide for communities to harness the power of the outdoors!
27 Jun 2022
Episode 1 - A Different Kind Of Adventure
From hobby to business and now a podcast. What happens when two outdoor people decide to make their passion, their business? April and Keith Peterson talk about monetizing a hobby and how to avoid burnout.
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Apple Podcasts (US)
5.0 / 5
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Podcast Authority Score: 35 / 100
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Quality
40
Social presence
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YouTube
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Engagement
77
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