The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia’s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance.
More information www.theauthoracademy.com.au (http://www.theauthoracademy.com.au/)
E28 | The Strategic Power of Collaborative Books with Geoff Green
What happens when your first book has already done its job, your career has evolved, and you are ready to reposition yourself for what comes next?
Geoff Green has been thinking about exactly that. After publishing *The Smart Business Exit* more than a decade ago, Geoff has gone on to contribute to collaborative books with two of the most recognised names in business and personal development, Michael Gerber and Jack Canfield. Those projects were not random opportunities. They were deliberate decisions about credibility, positioning and the kind of thought leadership Geoff wants to build from here.
In this conversation with Andrew Griffiths, Geoff explains why he chose those collaborations, what he learned from working with professional ghostwriters and established publishing teams, and why aligning with the right people matters just as much as getting your name on a book cover.
They also explore when an old book has reached the end of its useful life, why author evolution matters, and why writing the next book should be about saying something genuinely worthwhile rather than simply publishing again.
🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au (https://www.theauthoracademy.com.au)
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com (https://www.andrewgriffiths.com)
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/ (https://www.linkedin.com/in/griffithsandrew/)
GRG Momentum
https://www.grgmomentum.com.au/ (https://www.grgmomentum.com.au/)
Geoff’s book
The Smart Business Exit
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
1 Sept 2026
E27| Closing the Credibility Gap in a Fast-Changing Industry with Tracy Sheen
Tracy Sheen’s first book, *The End of Technophobia*, did exactly what a strong business book should do. It solved a real problem, established her authority and opened the door to major media opportunities. But commercially, Tracy knew she had missed something. She had written the book without building the products that should sit behind it.
That lesson changed the way she approached *AI and You*. Rather than simply writing another practical guide, Tracy built the book around a framework that could become a keynote, workshop, consulting program, masterclass and ongoing body of content. It was a very different approach to authorship and one that gave the book a much bigger commercial role.
In conversation with Andrew Griffiths, Tracy shares what worked, what did not, how her media strategy evolved, why credibility matters so much in a rapidly changing industry, and how she is now thinking about her next books as part of a much larger author and business ecosystem.
🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au (https://www.theauthoracademy.com.au/)
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com (http://www.andrewgriffiths.com)
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/ (https://www.linkedin.com/in/griffithsandrew/)
Tracy Sheen
https://tracysheen.com/ (https://tracysheen.com/)
Tracy’s books
AI & U
The End of Technophobia
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
18 Aug 2026
E26 | Why Corporate Clients Need More Than a Lightweight Book with Rob Nankervis
A book does more than prove what you know. Done properly, it forces you to clarify your thinking, test your ideas and turn years of experience into something credible, useful and commercially valuable. For professionals working with sophisticated clients, that depth matters because a thin book can weaken your authority just as quickly as a substantial one can strengthen it.
Rob Nankervis is an executive coach, leadership team adviser and author of Propelling Performance, a practical book designed for established mid-market businesses that are already good but want to become better. In conversation with Andrew Griffiths, he shares why writing the book became the biggest self-development exercise of his career, how it helped him codify his thinking, and why authority matters in an industry where anyone can call themselves a coach.
Rob also explores the importance of writing from real experience, building a robust model, understanding a sophisticated audience, and using a book to reinforce speaking, workshops, referrals and long-term client relationships. It is a thoughtful, grounded conversation about substance, credibility and writing a book that genuinely earns its place in the market.
🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au (https://www.theauthoracademy.com.au)
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com (https://www.andrewgriffiths.com)
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/ (https://www.linkedin.com/in/griffithsandrew/)
Rob Nankervis
https://www.robertnankervis.com/ (https://www.robertnankervis.com/)
Rob’s book
Propelling Performance: Why Your Business Is Stalling And What You Can Do About It
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
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